To Be Great, You Must Be Consistent

There are plenty of people who have created greatness once. The number of people who have created greatness twice, however, are much rarer.

Bo Jackson did (until injuries derailed his journey).

Jackson was quite successful as both a professional baseball and football player. But, a multi-sport/multi-success isn’t necessarily the definition of consistency. There are plenty of people who didn’t have to recreate greatness, they just created more of it within their art.

Michael Jordan presumably realized this.

Jordan did get tempted by the appeal of being a duel success. With him clearly winning at basketball, he tried baseball, but then got smart, went back to basketball and won three more championships.

Take Steve Jobs. He arguably continued to build on his greatness by focusing on one business rather than trying to create the next big business. He continued to double down within his area of expertise.

Take Walt Disney. Similarly, he continued to parlay his success into more success primarily within the framework of what he was great at.

To be great, you must be consistent in whatever you do – even if it is creating another business.

Success can be defined by your ability to be consistent with it.

For me, I have continued to parlay success around our existing ideas (No Limit Agency* into 1851 Franchise into ESTATENVY). Now, the challenge is to be consistently great at each – cross-applying what works in our primary business to the others. For us, it’s taking great service, relationships, results and strategy and doing it again, and again and again.

How do you define greatness? Is it consistency? Is it money? Is it consistent money?