Toasted Yolk INFO
Toasted Yolk has grown exponentially despite the COVID-19 pandemic due to its affordable and attractive franchise model, in-demand consumer offering and robust support infrastructure. In fact, the brand saw double-digit sales growth and opened four new Texas locations in 2020. Now, the breakfast category is booming, and the Toasted Yolk restaurant franchise is making waves within the industry.
There are currently 16 Toasted Yolk locations in operation, five in construction and four in site selection. The brand plans to open another six restaurants this year, with specific target markets identified in Texas, Tennessee, Georgia, Alabama and Florida.
What is Toasted Yolk Café?
Founded in 2010, the Toasted Yolk Café is a full-service breakfast and lunch concept offering a mix of creative menu interpretations paired with traditional favorites. Founded by restaurant industry veterans Chris Milton and Mathew DeMott, the Toasted Yolk Café is committed to serving dishes made with only the highest-quality ingredients served in a relaxed and comfortable environment. The concept generated a loyal following in its home state of Texas and in 2017, the brand began franchising with a plan to bring this now-beloved concept to markets all across the U.S.
Why the Category?
The better breakfast category is one of the few segments of the restaurant industry that has seen continual sales increases over the past few years, even as more competition crops up. The Toasted Yolk allows franchise owners to tap into this specialty niche — brunch has a special place in any community — while offering choices that most other restaurants just don’t have. The brunch business model also offers an attractive work/life balance perfect for families, and an opportunity to generate impressive revenue.
What Sets Toasted Yolk Apart?
The Toasted Yolk’s chef-driven and high-quality menu is also a cut above the rest. The menu may be simple, but it covers a diverse range of offerings, from millennial-friendly “power bowls” to classic pancakes, hash and omelets. The bar at the front of each store also offers opportunities for ancillary sales, such as donuts, Bloody Marys and specialty coffee offerings. Additionally, unlike other breakfast concepts, Toasted Yolk places a particular emphasis on lunch which has allowed the restaurant to thrive during an otherwise challenging time.
Best of all, the Toasted Yolk has a liquor license, which is very rare in the breakfast segment, hence the brand’s motto: It’s Never Too Early to Get Toasted. Toasted Yolk's bar menu now accounts for 12% of the restaurant's total sales volume.
Why Franchisees Love the Brand
The Toasted Yolk team features experienced restaurant professionals at the helm, which means franchisees benefit from industry-leading support, resources and best practices. From finding the right location and pre-opening training to operational management support and marketing assistance, the team’s goal is to help maximize franchisees’ revenue potential and help them scale their business.
This hands-on leadership is the one of the main reasons the brand weathered the COVID-19 storm so well and why established franchisees have continued to grow. In fact, 90% of the existing Toasted Yolk franchisees have either recently opened or are in the process of opening their second or third unit despite the challenges of the pandemic.
The Investment and How Much Can I Make?
The startup costs for a Toasted Yolk restaurant range from $788,000 to $1,155,500. According to the brand’s 2020 FDD, the high-end gross revenue for outlets during the fiscal year of 2019 was $2,067,652 and the low-end was $920,498.
For more information, visit https://www.thetoastedyolk.com.