Toastique, a gourmet toast franchise founded in 2017 by former D1 collegiate cheerleader Brianna Keefe, believes healthy food should be simple to understand and appreciate, easy to enjoy, and above all, accessible to everyone. With a unique menu that includes toast-focused creations, all-natural smoothies, cold-pressed juices and açaí bowls, Toastique is truly unlike any other health-focused franchise on earth. After the flagship Toastique location in Washington, D.C., generated over $1 million in sales during its first year of operation, Keefe franchised the concept and has expanded it to include five units open in the D.C. area and over 65 franchise units signed across the country.
Why Toastique? Why Now?
Healthy eating isn’t going out of style, and the pandemic has made the category more popular than ever. Toastique offers qualified, passionate entrepreneurs the opportunity to satisfy this growing demand in their community with a one-of-a-kind offering and an impressively scalable and simple business model. Toastique franchisees have the opportunity to maximize their earning potential, minimize risk, keep overhead low and promote healthy living all at the same time.
That is why Toastique is catching the attention of savvy entrepreneurs across the country. In addition to eight corporate locations open in D.C. and Colorado, along with three total franchised units open in New Jersey, Utah and Florida, the franchise has sold a whopping 62 units across 27 franchise partners in its first two years of franchising. Now, the team is looking to continue that momentum with the goal of signing 17 partners next year and has identified Class A, Tier 1 territories in several target markets primed for development, including Florida, Texas and California.
What Sets Toastique Apart
Toastique has carved out a unique lane by offering all the benefits of a typical cold juice bar but with the added micro-café toast concept. This puts the brand in a whole different category that reaches a much broader audience. The brand is healthy, fast-casual food — a rare combination in today’s restaurant industry. Fresh, quick and made-to-order.
But Toastique franchisees don’t need to worry about the expensive and complicated operations associated with opening a full-blown restaurant. The Toastique menu is created around requiring no extreme cooking equipment such as ovens, fryers or hoods in the kitchen, which makes overhead less, insurance less, build-out less and labor less. This allows for quick, affordable construction, with stores opening on average after five to 12 months of signing.
Because incoming franchisees will be joining an emerging brand, they will have the opportunity to work alongside the founders and leadership team to achieve success. This includes a completely turn-key process and ongoing support in all areas of the business, from ordering equipment and furniture to staffing to marketing to real estate and more. Franchisees also attend a two-week training in D.C., where they learn everything they need to know about running the business.
Why the Health Food Category?
The health and wellness industry, worth over $800 billion, has been growing rapidly for decades and has reached even greater heights following the COVID-19 pandemic and the renewed emphasis on staying healthy. Toastique meets that consumer demand for healthy meals with ingredient transparency by serving a unique menu of all-natural gourmet toasts, juices, smoothies and more.
With the health food category more popular than ever before, people across America can’t get enough gourmet toast, in particular. Americans currently spend nearly $900,000 per month on avocado toast, up from just $17,000 in 2014, but very few restaurants specifically specialize in toast-based creations like Toastique. The smoothie and juice bar industry, worth almost $3 billion, is also on an upward trajectory. By combining the best of both worlds, Toastique stands out as a uniquely well-positioned concept in the health food category.
No restaurant experience is necessary to own a Toastique. Instead, the team is looking for franchisees with a strong background in leadership and management, excellent interpersonal skills, determination, and a passion for wellness and healthy eating that equals their own. Owners should be outgoing and friendly, with outstanding communication skills and a commitment to excellent customer service. They should have a fearless pioneer spirit and be excited to be a trailblazer as one of the country's first official Toastique franchise owners.
Additionally, Toastique franchise owners should be excited about joining a community-driven and culture-driven brand. Owners will work alongside local vendors to source their products, allowing for a stronger connection to the community. They will also focus on retention and career development for everyone on their staff, from front-of-house members to dishwashers.
The Investment & How Much Can I Make?
The initial investment required to start a Toastique franchise ranges from $$367,570 to $695,975, much lower than the average restaurant concept.
In 2021, amid a global pandemic that was negatively affecting the restaurant industry, Toastique saw average gross sales of $847,710 and an average net profit of $173,192, with all corporate stores operating at 26% EBITDA after just two years on average.
For more information, visit https://toastiquefranchising.com/.