1851

Dan Pearson has been a <a href="http://www.togosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-tapped-seasoned-franchisees-expertise-to-optimize-new-and-improved-menu-rollout-2703222" target="_blank" rel="nofollow" target="_blank">Togo&rsquo;s</a> franchisee since 1977. For over 40 years, he has been serving fresh and meaty sandwiches to a loyal following. &nbsp;As a seasoned owner, he has some invaluable insight as to what works and what doesn&rsquo;t when it comes to operating a restaurant.

<a href="https://togos.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-tapped-seasoned-franchisees-expertise-to-optimize-new-and-improved-menu-rollout-2703222" target="_blank" rel="nofollow" target="_blank">Togo&rsquo;s</a> understands that one of the brand&rsquo;s most valuable assets is their franchisees. Constantly looking for ways to improve guest and franchisee experiences, they aptly decided to tap into the wealth of knowledge within their network. One of Pearson&rsquo;s three locations was recently selected as a test store for <a href="http://togos.com/Togos-Menu.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-tapped-seasoned-franchisees-expertise-to-optimize-new-and-improved-menu-rollout-2703222" target="_blank" rel="nofollow" target="_blank">new menu</a> changes before they officially rolled out system-wide this June.

The new menu was part of a wide arching brand enhancement strategy initiated by the company&rsquo;s <a href="https://togos.1851franchise.com/details/2703093/Togo-s-Holdings-LLC-Announces-New-President-as-Part-of-Executive-Team-Changes?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-tapped-seasoned-franchisees-expertise-to-optimize-new-and-improved-menu-rollout-2703222" target="_blank" rel="nofollow" target="_blank">dynamic new leadership</a>. Togo&rsquo;s, being known for it&rsquo;s big, meaty sandwiches, wanted to find improved ways give guests the ultimate sandwich experience they have come to expect from the eatery.

Increasing protein portions in many of their sandwiches, changing the way the sandwich is constructed to enhance taste, and elevating customer in-store experience with revamped menu boards all played into this strategy. But first they wanted to ensure that these changes were viable for the franchisees and their operational efficiency. This is where Pearson&rsquo;s store comes in.

Pearson comments, &ldquo;Changes were made to the weighing procedures and slicing. The changes took a bit more time upfront, but put us in a much better position when building the sandwiches.&rdquo;

Training employees also became more streamlined with the procedure changes. Notes Pearson &ldquo;These changes in procedure were more efficient and make it easier to train our employees and results in less mistakes. There were too many one-offs before, and it became a training issue. This new approach is more simplified.&rdquo;

Improvements were also made to the construction of the sandwich, resulting in a better taste and a better looking sandwich. The meat is now brought to the front of the flavor profile. Pearson says, &rdquo;This is one of the biggest changes that has been made to the brand in many years. Increasing portion sizes and putting the meat on top of the produce makes for a more robust sandwich. Guests immediately noticed.&rdquo;

The test period ran from April to June of this year. Even in just those short few months Pearson saw an uptick in sales and in meat consumption, in particular the amount of turkey sold. &nbsp;Now that the new menu has been implemented in all locations, he expects to see even greater increases with the advertising accompanying the roll out.

Another change guests immediately noticed in-restaurant were the new, vibrant menu boards. Togo&rsquo;s transitioned from a black menu board with less prominent graphics to a white menu board with popping graphics. The visuals are so eye-catching Pearson has even noticed more guests putting sauerkraut and cranberries on their sandwiches, toppings which photographed particularly well. He also credits the rise in the sales of the Reuben sandwich to the new graphic displays.

&ldquo;People eat with their eyes. And the graphics on the new menu board are very appetizing, so people are getting the sandwiches just how they see them now.&rdquo;

Pearson enjoyed the experience of being the new menu&rsquo;s test location. &ldquo;It really was a collaboration between the corporate office and franchisees. It&rsquo;s one thing to come up with the plan, but it is another thing about how it can be applied. Corporate was really receptive to our input from an operational side and together we refined the program. I believe we have it as closed to dialed in as possible.&rdquo; &nbsp;

Togo&rsquo;s takes close consideration of how changes affect their franchisees and work in tandem with them to find the best way to implement improvements. This demonstrates the <a href="http://www.togosfranchise.com/blog/youre-not-in-this-alone/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=togos-tapped-seasoned-franchisees-expertise-to-optimize-new-and-improved-menu-rollout-2703222" target="_blank" rel="nofollow" target="_blank">strong ongoing support systems</a> that franchisees receive within the Togo&rsquo;s network. &nbsp;

Working together to deliver the ultimate sandwich experience to the guests is one of the reasons that Togo&rsquo;s is soaring and Togo&rsquo;s is positioned to lead the pack.

&nbsp;

&nbsp;

Togo's Franchise, sandwich franchise, growing sandwich franchises

Togo’s Tapped Seasoned Franchisee’s Expertise To Optimize New And Improved Menu Rollout

1851 Franchise

Working together with one of their most experienced, Togo’s refined their new menu changes to ensure they were in the best interest of one of their most valuable assets - their franchisees.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

togos-tapped-seasoned-franchisees-expertise-to-optimize-new-and-improved-menu-rollout

Keke's Breakfast Cafe

Inside Keke’s Breakfast Cafe’s Hands-On Training System: How the Brand Sets Franchisees Up for Success from Day One

inside-kekes-breakfast-cafes-hands-on-training-system-how-the-brand-sets-franchisees-up-for-success-from-day-one

Caring Transitions

Caring Transitions Ranks No. 358 on the Franchise Times Top 400 List for 2025

caring-transitions-ranks-no-358-on-the-franchise-times-top-400-list-for-2025

TWO MEN AND A TRUCK

TWO MEN AND A TRUCK® Proudly Serves Those Who Serve: Supporting Veterans on the Move and in Business

two-men-and-a-truck-proudly-serves-those-who-serve-supporting-veterans-on-the-move-and-in-business

Building a Caring Transitions Business as a First-Time Entrepreneur

building-a-caring-transitions-business-as-a-first-time-entrepreneur

Local Siblings Launch Caring Transitions of Somerset County to Build Legacy and Serve Seniors with Compassion

local-siblings-launch-caring-transitions-of-somerset-county-to-build-legacy-and-serve-seniors-with-compassion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

photo-of-laynes-chicken-fingers-dalton-dennis-southern-oregon

23-Year-Old Entrepreneur Brings Soon to Be Famous Chicken™ to Southern Oregon With 3-Unit Layne’s Chicken Fingers Franchise Signing

laynes-chicken-fingers-dalton-dennis-southern-oregon

Togo’s Tapped Seasoned Franchisee’s Expertise To Optimize New And Improved Menu Rollout

MORE STORIES LIKE THIS