1851

As Americans continue to place more value on wellness and self care, businesses that address these needs, like massage and spa concepts, are positioned to thrive. In 2023, the massage services market was&nbsp;<a href="https://www.grandviewresearch.com/industry-analysis/massage-therapy-service-market-report?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">valued at $18.25 billion</a>, and in 2024, the spa services market was valued at&nbsp;<a href="https://www.fortunebusinessinsights.com/spa-services-market-103490?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">nearly $100 billion</a>. While these industries took a bit of a hit during the pandemic, they quickly recovered, and they’ve seen strong growth in recent years.Now, the thriving, high-potential market is attracting ambitious entrepreneurs. For those looking to build strong, scalable businesses that bring real value to the community, the massage and spa space could be a great fit.Here are 10 top massage and spa franchise concepts to consider in 2025:<h2><a href="https://1851franchise.com/woodhouse-spas/franchise-deep-dive-woodhouse-spas-franchise-costs-fees-profit-and-data-2728612">Woodhouse Spas</a></h2><ul><li><a href="https://www.ownawoodhouse.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/growth-club/woodhouse-spa-franchise-opportunity">Growth Club Website</a></li><li><a href="https://1851franchise.com/woodhouse-spas">1851 Newsroom</a></li><li>Investment Range:&nbsp;$1,482,439 - $2,697,879</li><li>Unit Count:&nbsp;85+</li></ul>Woodhouse Spas is a luxury day spa brand backed by parent company&nbsp;<a href="https://www.weareradianceholdings.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Radiance Holdings</a>. Offering an elevated experience in a more accessible, approachable manner, Woodhouse caters to clients who seek a resort-level experience closer to home. With both a range of services and variety of retail products, Woodhouse franchisees can capture multiple streams of revenue.<h2>Elements Massage</h2><ul><li><a href="https://elementsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$470,684 - $694,274</li><li>Unit Count:&nbsp;~250</li></ul>Elements Massage offers deep tissue, Swedish, trigger point, sports and prenatal massage services, among others. Franchisees benefit from a membership model which provides steady revenue while encouraging consumers to prioritize their wellness on an ongoing basis and build a strong relationship with the brand.<h2>Pause Studio</h2><ul><li><a href="https://pausestudio.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$880,600 - $1,534,900</li><li>Unit Count:&nbsp;13</li></ul>Pause Studio offers a diverse range of services, including IV therapy, cryotherapy, sauna, cold plunge and more. For franchisees, this creates an opportunity to stack services and secure multiple streams of revenue, positioning themselves as strong players in the wellness space.<h2>Massage Envy</h2><ul><li><a href="https://www.massageenvy.com/about-us/own-a-franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$605,850 - $1,014,700</li><li>Unit Count:&nbsp;1,100+</li></ul>Founded in 2002, Massage Envy is a major national player in the massage space. The brand’s membership model encourages steady revenue, and by offering stretching and facial services in addition to massage, franchisees can market to and build a broader relationship with a single customer base.<h2>Hand &amp; Stone Massage and Facial Spa</h2><ul><li><a href="https://handandstone.com/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li><a href="https://1851franchise.com/growth-club/hand-stone-massage-facial-spa-franchise">Growth Club Website</a></li><li>Investment Range:&nbsp;$603,195 - $759,755</li><li>Unit Count:&nbsp;600</li></ul>Hand &amp; Stone is a massage and spa franchise that focuses on a membership model, providing franchisees steady revenue, alongside gift cards, retail products, service upgrades and non-member products to supplement income. With 20 years of experience, the brand brings plenty of expertise to the thriving — and growing — wellness market.<h2><a href="https://1851franchise.com/franchise-deep-dive-massageluxe-franchise-costs-fees-profit-and-data-2721365">MassageLuXe</a></h2><ul><li><a href="https://massageluxe.com/franchise-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$570,900 - $799,000</li><li>Unit Count:&nbsp;102</li></ul>MassageLuXe is a spa concept offering a range of massages, facials and waxing services. With a membership model, the brand aims to become a regular part of clients’ lives and self-care schedules, and franchisees are positioned to capture predictable recurring revenue that further stabilizes the business.<h2>Heyday</h2><ul><li><a href="https://franchising.heydayskincare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$966,010 - $1,230,590</li><li>Unit Count:&nbsp;35</li></ul>Heyday is a franchise that makes expert, personalized skin care accessible for the modern consumer. Moving beyond the traditional spa model, Heyday offers a focused, single-service business centered on customized facials delivered by highly trained estheticians. A membership-based model drives strong client retention and recurring revenue for franchisees while allowing for supplementation with retail and service enhancements.<h2><a href="https://1851franchise.com/franchise-deep-dive-the-now-massage-franchise-costs-fees-profit-and-data-2725733#stories">The NOW Massage</a></h2><ul><li><a href="https://franchising.thenowmassage.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$476,459 - $813,109</li><li>Unit Count:&nbsp;60+</li></ul>The NOW Massage is a massage boutique franchise that has brought luxury experiences to affordable, chic settings. Designed as an oasis to disconnect from the digital world, The NOW provides high-quality, customizable massage services. With an Instagrammable aesthetic and accessible approach, The NOW has successfully targeted Gen Z and millennial consumers and built a passionate following.<h2>LaVida Massage</h2><ul><li><a href="https://lavidamassage.com/own-a-franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$293,250 - $499,500</li><li>Unit Count:&nbsp;13</li></ul>LaVida Massage is a wellness franchise offering affordable and convenient therapeutic massage and skin care services designed for the everyday consumer. The brand specifically spotlights a gender-neutral environment, indicating an effort to appeal to a broader customer base rather than restricting itself to highly feminine or overly masculine aesthetics, marketing and services. Founded in 2007 and still founder-led, the brand offers strong support and expert guidance.<h2>Spavia Day Spa</h2><ul><li><a href="https://spaviafranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">Franchise Website&nbsp;</a></li><li>Investment Range:&nbsp;$496,450 - $795,950</li><li>Unit Count:&nbsp;60+</li></ul>Spavia is a premier day spa franchise that redefines the guest experience by offering affordable luxury and personalized escapes in a tranquil, resort-inspired atmosphere. With multiple revenue streams through diverse treatment concepts, a retail boutique, gift card sales and a three-tier membership model that provides accessible therapeutic treatments and skin care, Spavia franchisees can stand out in their communities while building financially stable businesses.The wellness industry is booming, and these top massage and spa franchises represent some of the most promising opportunities for entrepreneurs in 2025. Whether you're drawn to holistic health services, luxury spa experiences or targeted skin care solutions, there's a concept here to match your vision and investment goals. With strong membership models, diversified revenue streams and growing consumer demand, these franchises offer both purpose and profit potential.Every great franchisee had help. Franchisees turn to Growth Club to leverage its 100+ years of franchise experience to help navigate the difficulty of finding the right franchise opportunity. Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-10-massage-and-spa-franchises-to-consider-in-2025-2729684" target="_blank" rel="nofollow">www.1851growthclub.com</a> and see what we can do for you.

Top 10 Massage and Spa Franchises To Consider in 2025

Top Massage and Spa Franchises for 2025 | 1851 Franchise

1851 Franchise

Massage and spa services are multibillion-dollar industries, and they’re on track to continue growing. These 10 franchise opportunities will position you to succeed in these thriving markets.

top-10-massage-and-spa-franchises-to-consider-in-2025

TruBlue Home Service Ally

Why This Franchise Broker Became a TruBlue Home Service Ally Franchisee

why-this-franchise-broker-became-a-trublue-home-service-ally-franchisee

Caring Transitions

Exploring the Flexibility of Owning a Caring Transitions Franchise: How You Can Build a Business that Fits Your Lifestyle

exploring-the-flexibility-of-owning-a-caring-transitions-franchise-how-you-can-build-a-business-that-fits-your-lifestyle

Keke's Breakfast Cafe

Restaurant Business: Keke's Breakfast Cafe Expands Nationally With Denny's Backing

restaurant-business-kekes-breakfast-cafe-expands-nationally-with-dennys-backing

Biscuit Belly Franchising

Biscuit Belly Named to Nation’s Restaurant News’ “100 Under 100” After Seeing 40% Growth in 2024

biscuit-belly-named-to-nations-restaurant-news-100-under-100-after-seeing-40-growth-in-2024

Sola Salons

FourCornersSun: Sola Salons Opens in Lakeside Village

fourcornerssun-sola-salons-opens-in-lakeside-village

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Mega Franchisee Sizzling Platter Acquired by Bain Capital

mega-franchisee-sizzling-platter-acquired-by-bain-capital

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

petbar Franchise Costs, Fees, Profit and Data for 2025

petbar-franchise-deep-dive

Design with image of person holding briefcase looking at arrow pathways

Why Franchise Opportunities Remain a Resilient Path to Business Ownership

franchise-opportunities-resilient-business-ownership

More Brands Are Supporting Franchises for Minorities — Here’s What That Means for Ownership

franchises-for-minorities-ownership-opportunities

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Navy Veteran and Professional Artist Couple Set Out to Build a Purpose-Driven Business With Caring Transitions in Texas

navy-veteran-and-professional-artist-couple-set-out-to-build-a-purpose-driven-business-with-caring-transitions-in-texas

Why This Real Estate Broker Decided To Bring Caring Transitions to Central Texas

caring-transitions-san-marcos-kyle-chad-hardin

Sola Salons Franchisee Grows Salon Freedom Into a Multi-State Powerhouse 

sola-salons-franchisee-grows-salon-freedom-into-a-multi-state-powerhouse

Top 10 Massage and Spa Franchises To Consider in 2025

MORE STORIES LIKE THIS