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Franchise Deep Dive: The NOW Massage Franchise Costs, Fees, Profit and Data

The Los Angeles-based massage franchise that recognizes wellness as a necessity, not a luxury, offers a meaningful, attractive investment with the potential for high returns.




REPORTED COST TO GET IN: $447,459 - $819,109

REPORTED ROI (Item 19): $1.2 million

The NOW Massage is a massage boutique franchise that offers a luxury experience at an accessible price. Targeting younger customers, The NOW Massage brings high-quality, customizable massages to the growing self-care and wellness space and serves as “an oasis” that allows its customers to get away from the hustle and bustle of daily life.

How Many The NOW Massage Locations Are There?

There are currently over 60 boutiques open across the U.S., and The NOW Massage notes that over 150 licenses have been sold. With the wellness and self-care spaces only growing, The NOW Massage is positioned to continue expanding in markets across the country.

What Is The NOW Massage’s Business Model?

The NOW Massage is “a refuge to help [customers] disconnect from the outside world and reconnect within.” The brand specifically focuses on Gen Z and Millennial customers with a more affordable membership model that makes luxury accessible for the customer base that encompasses over 150 million people.

With the potential to sell services, memberships, gift cards, enhancements and retail products, The NOW Massage franchisees have an opportunity to capture multiple streams of revenue and encourage repeat business.

How Much Can The NOW Massage Franchise Owners Make?

The NOW Massage notes an average franchise gross revenue of $1.2 million. 

How Much Does It Cost To Open a The NOW Massage?

The initial investment to open a The NOW Massage boutique ranges from $477,459 to $819,109, but the franchisor notes that the average initial investment is $648,284. 

What Is the Franchise Fee for The NOW Massage?

The franchise fee for The NOW Massage is $60,000.

Who Is on The NOW Massage’s Leadership Team?

What Helpful Articles Can I Read To Learn More?

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