Top Franchise Brokers: Jonathan Anderson of The Franchise Consulting Company

Jonathan Anderson, franchise analyst with The Franchise Consulting Company, has over 20 years of experience as an innovator in the world of branding, integrated marketing strategies, sales, consulting, coaching and business development. Since entering the franchising realm nearly a decade ago, Anderson has utilized his experience as a successful marketing professional, operator, consultant and entrepreneur to help people find great businesses to invest in.

Anderson says he tells his prospective franchisee clients they need to make sure they truly know what they are getting into before signing on with a brand and aren’t being blinded by “the shiny object.” He says he works hard to understand each prospect’s individual goals, aspirations and skillsets. On the franchisor side, Anderson recommends creating a clear definition of the ideal franchisee candidate so those prospects can better find the brand. From there, consultants like Anderson can become matchmakers and help guide the right candidates to the right brands. 

“Three to five years down the line, I want franchisees to be successful in their business and happy that they met me,” said Anderson. “If a franchisor wants help finding those ideal candidates, they can reach out to me, and we can all work together to help everyone succeed.”

Watch the full interview with Anderson above, or click here to watch it on YouTube.

The Franchise Consulting Company is an international franchise consultancy with hundreds of franchise companies around the world. If you are a potential franchisee looking to invest or a franchisor looking to attract new candidates, contact The Franchise Consulting Company at https://www.thefranchiseconsultingcompany.com/.