Marilyn Imparato, a senior consultant at The Franchise Consulting Company, has extensive experience in nearly every corner of the franchising industry — ownership, franchise operations and advisory consulting. 

In addition to this experience, Imparato has personally been in the same position as many of the prospective franchise owners she works with as a consultant. Since transitioning out of a leadership role in corporate America to becoming a franchisee 15 years ago, Imparato has been a semi-absentee owner, an owner-operator and an absentee owner with several brands. Today, as a consultant, Imparato has direct experience with franchise models — their culture, support, tools and processes — and knows how to match those models with the right candidates. 

When it comes to what success looks like for her, Imparato says it's simple: everyone has to win before her. “If I do right by the candidate, and they end up happy with their choice of franchise, then I feel like I have done the very best job I can do,” she said. “I am also making the franchisor happy by bringing someone who is passionate about their model, and that creates the perfect marriage. Once those two parties win, I win. Winning as a franchise broker is all about putting others first.”

Watch the full interview with Imparato above, or click here to watch it on YouTube.

The Franchise Consulting Company is an international franchise consultancy with hundreds of franchise companies around the world. If you are a potential franchisee looking to invest or a franchisor looking to attract new candidates, contact The Franchise Consulting Company at https://www.thefranchiseconsultingcompany.com/.

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Luca Piacentini

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Luca Piacentini

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1851 Managing Editor