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Prior to entering the franchising world, <a href="https://www.linkedin.com/in/mattgenova/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-brokers-matt-genova-next-act-franchise-advisors-2716260" target="_blank" rel="nofollow">Matt Genova</a>, president of <a href="https://www.nextactfranchiseadvisors.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-brokers-matt-genova-next-act-franchise-advisors-2716260" target="_blank" rel="nofollow">NEXT ACT Franchise Advisors</a>, enjoyed a career as an accomplished and energetic multimedia sales and sponsorship executive for CNN and ESPN. Over that time, he learned to help companies both big and small form emotional connections with their current and future customers. Since becoming a franchise broker five years ago, Genova says he now does the same thing, only this time he helps people create emotional connections through business ownership.When it comes to what winning looks like to him as a franchise consultant, Genova says he wants all parties involved to feel as though they changed their life for the better.&nbsp;“Whether it is the franchisor, the franchisee candidate, the lender or any decision-makers in the process, I want to make sure everybody made the right choice,” Genova said. “Even if that means helping a candidate realize that a certain brand isn’t right for them, that is still winning to me because I know they learned a valuable lesson that will make their life better.”Watch the full interview with Genova above, or <a href="https://www.youtube.com/watch?v=SSfvoNd7qVw&utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-brokers-matt-genova-next-act-franchise-advisors-2716260" target="_blank" rel="nofollow">click here to watch it on YouTube</a>.If you are a potential franchisee looking to invest or a franchisor looking to attract new candidates, contact NEXT ACT Franchise Advisors at <a href="https://www.nextactfranchiseadvisors.com/contact.asp?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-brokers-matt-genova-next-act-franchise-advisors-2716260" target="_blank" rel="nofollow">https://www.nextactfranchiseadvisors.com/contact.asp.</a>

Top Franchise Brokers: Matt Genova, NEXT ACT Franchise Advisors

1851 Franchise

Genova uses his experience to act as a matchmaker, helping prospective franchisees achieve their personal and professional goals through business ownership.

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Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

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Melting Pot

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How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

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Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

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Seniors Helping Seniors®

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Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

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Top Franchise Brokers: Matt Genova, NEXT ACT Franchise Advisors

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