Top Franchise Development Websites: 20–11

This month, 1851 Franchise’s Franchise Development Website Awards have returned to celebrate the most effective and engaging development sites in franchising. A panel of nine expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores. 

The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.

This year's judges include Brent Dowling, CEO and co-founder of Raintree*; Kay Ainsley, managing director of MSA Worldwide; Michelle Rowan, president & COO of Franchise Business Review; Stan Friedman, president of FRM Solutions; Steve Beagelman, founder of SMB Franchise Advisors*; Charles Internicola, founder of The Internicola Law* Firm; Dianna Bailer, vice president of operations at Franchise Performance Group*; Thomas Scott, CEO of Brand Journalists; and Tom Spadea, co-founder of Spadea Lignana Law Firm.

Here the average scores for the 10 websites that came in between 20 and 11:

20. Crunch Fitness

First Impressions: 3.86

Content: 4.00

Ease of Use: 3.43

Overall Average Score: 3.76

19. Lennys Grill & Subs

First Impressions: 4.00

Content: 3.43

Ease of Use: 3.86

Overall Average Score: 3.76

18. Wild Birds Unlimited*

First Impressions: 4.00

Content: 3.86

Ease of Use: 3.43

Overall Average Score: 3.76

17. College Hunks Hauling Junk

First Impressions: 4.00

Content: 3.67

Ease of Use: 3.67

Overall Average Score: 3.78

16. AdvantaClean

First Impressions: 3.86

Content: 3.86

Ease of Use: 3.71

Overall Average Score: 3.81

15. The Joint Chiropractic

First Impressions: 3.86

Content: 3.71

Ease of Use: 3.86

Overall Average Score: 3.81

14. Sonic

First Impressions: 4.00

Content: 3.86

Ease of Use: 3.57

Overall Average Score: 3.81

13. Christian Brothers Automotive

First Impressions: 3.86

Content: 3.71

Ease of Use: 4.00

Overall Average Score: 3.86

12. AAMCO Total Car Care

First Impressions: 3.86

Content: 3.86

Ease of Use: 3.86

Overall Average Score: 3.86

11. Zoom Drain

First Impressions: 3.57

Content: 3.86

Ease of Use: 4.14

Overall Average Score: 3.86