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Dairy Queen is preparing for a big expansion across Ontario, and the Toronto Star published a story about the brand's development efforts, specifically in the Greater Toronto Area.

According to Director of Franchise Development Chris Falle, Dairy Queen’s Grill & Chill concept has plans to more than double in the GTA over the next several years.

The article also quotes Robert Carter, executive director of food service at market research firm NPD Group, who said that Dairy Queen's Grill & Chill model expansion is a great move for the brand.

Said Carter, “They’re getting good traction with the Grill & Chill concept and it’s helping to drive sales."

The story goes on to detail the Grill & Chill concept and menu, while mentioning other target markets for the brand.

You can view the entire article here.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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