Franchise News
Traverse City Record-Eagle: Gloria Jean's Coffees Sets Sights on Traverse City for Development
President of Retail Food Group USA, parent company of Gloria Jean's, elaborates on the desirable market and potential growth plans
Gloria Jean's Coffees is brewing up expansion plans in Michigan and eyeing Traverse City.
“Traverse City will be a great city for us,” said Brian Balconi, president of Retail Food Group USA, the parent company of Gloria Jean’s Coffees.
The coffee franchise has three shops in Michigan — in Auburn Hills, Portage and Rochester. A second Auburn Hills location is set to open this month. The company plans to add more shops in Michigan in the next few years, Balconi said, and now is seeking potential franchisees.
“There’s special emphasis on Michigan, Indiana, Illinois and Wisconsin,” he said, because of the chain’s Chicago roots. “We’re building out the Midwest and the Michigan market.”
You can view the entire article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
