Franchise News
Triangle Business Journal: Restaurant Chain to Serve Triangle 'Fresh Perspective' on Mexican Food
California Tortilla is entering North Carolina with its first restaurant set to open in Durham early next year.
According to the Triangle Business Journal, the Mexican fast-casual concept California Tortilla will be opening its first North Carolina location in early 2020. The first restaurant will be in Durham, with plans for continued expansion into Cary, Wake Forest and North Raleigh.
“It's the next logical territory for us,” California Tortilla Director of Franchise Development, Aaron Goldberg, told the Triangle Business Journal. “Our brand demographics are very much aligned… the Raleigh market is attractive, just because of all its growth.”
Although the Triangle seems to be full of restaurant chains, Goldberg tells the Triangle Business Journal that California Tortilla’s emphasis on fresh, never-frozen ingredients will successfully entice new customers.
Read the full article here.
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