TruBlue Home Service Ally

Can you run a home service business if you can't fix a leaky faucet? Craig Lutz openly admits he’s not the handiest guy — his wife might even call him “the least handy person she’s ever met.” However, what he lacks in technical know-how, he makes up for in the kind of steady leadership that has defined every chapter of his life.&nbsp;Raised as a military brat, Lutz bounced around a lot before honoring the family tradition to enlist. He served in the Air Force during the Gulf War era, providing the foundation for him to earn two business degrees and forge a career in the private sector. Despite undeniable career success, he felt called to serve his community more directly through local government. In his decade of local politics, including four years as a Hall County Commissioner, Lutz has done far more than hold office; he’s actively built support systems for veterans in need.Now, he is channeling that drive into&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=craig-lutz-trublue-home-service-ally-franchise-interview-2731104" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, creating a legacy for his family while helping seniors remain independent in their own homes. Lutz opened his location in late 2025 and is already serving Georgia’s Hall, Gwinnett, Barrow and Jackson counties. He proves that successful franchising isn't all about the technical; it’s about identifying a need, building a strong team and executing a vision.Lutz took the time to chat with 1851 Franchise to discuss all of this and more. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Craig Lutz:&nbsp;I always say I grew up a military brat, meaning we moved around a lot. I actually went to nine schools in twelve years. The fortunate aspect was that the last high school I went to is where I met my wife, and we have been married for over 36 years. We’ve got two daughters; one is a Navy veteran, and the other is a graduate from Georgia Tech. More personally, I served in the Air Force during the first Gulf War period. Then, after getting business degrees from Mercer and Kennesaw State, I went into private practice.&nbsp;I had an opportunity to serve the community through politics as well. I’ve always enjoyed serving the community in some tangible way, either through the military, politics, or most recently, through veteran service organizations. I saw a lot of situations where people were coming back from war, and they didn’t have the services they needed; some of them were getting into trouble with the law. We worked really hard here in Hall County to develop a court system specifically for veterans. Of all the things I was able to do in local politics, that was the thing I’m most proud of.1851: What did you do before franchising, and how did you decide franchising made sense for you?Lutz:&nbsp;I’ve worked a lot of different management roles in my time—from being a manager for a large telecommunications provider to several distribution companies. I got to the point in my career where I wanted to do something where I could bring my family along. The business model that we’re running here is family-run; my youngest daughter is currently acting as my office manager, and her fiancé is my field manager. I looked at a bunch of franchising roles, but this one had a great niche that I didn’t see with a lot of others—aging in place. I felt like this lens made the franchise opportunity worthwhile, not only financially, but personally gratifying as well.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Lutz: One of the perceptions I had was, ‘Why would I want to pay somebody to work for them?’ The second thing was, ‘Why would I pay you for something I could probably do myself?’ I had to sit down and think about where I could add value within the structure. After starting this franchise, I don’t think I could have gotten this thing off the ground nearly as fast as I did without the support. Our franchisor does a great job of not necessarily holding your hand, but putting all the checkmarks in front of you so you can plan everything out. I found that it makes sense to follow a franchise model when the model has been laid out for you. I don't mind paying a franchise fee when I can see the impact of the services I’m receiving back.1851: What made you pick this brand? What excites you most about this company?Lutz: I was approached by a franchise consultant out of the blue, and whatever he said intrigued me enough to take another call. In talking to my friends and family about the different options, almost all of them perked up when I brought up&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. On our neighborhood sites or Facebook, somebody is always asking around for somebody who can lend a hand or help out—whether it's hanging up a picture or putting up a simple TV mount. A lot of people have a real need for that. So that’s kind of what got us involved with it. I thought, ‘I've got some pretty handy people around my family and friends, and we could certainly put together a business that we think can go out and help the community.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Lutz: First of all, I want to set up a business that can be generational. I’m really looking forward to making the business successful and then handing it off to my kids—in this particular case, one child and her fiancé. As far as growth goes, I believe that the growth needs to be somewhat realistic. If you were to buy up territory and grow your area, then your service is going to diminish based on your resources. Could I go buy another franchise with the franchisor? Absolutely—and it’s probably the smarter way to grow. If I were to pull everything into this franchise, eventually you spend more time driving to locations than you do actually helping people. My intent is to have our guys spend more of their time in customer contact than behind the wheel driving in Atlanta traffic.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Lutz:&nbsp;Don’t be afraid of getting into something that you don’t necessarily know. Get excited about the things that you believe will have a personal impact. If you were to have asked my wife a few years ago about me owning a handyman franchise, she would have said I was the least handy person that she’d ever met! A man has to know his limitations, so you’re not going to find me out swinging hammers and climbing ladders. But what I can do is identify great opportunities to engage with the public, put together big teams, and develop them. The fear of not knowing has to be put behind you. You really just need to get excited about what you can do to enhance your own happiness or self-gratification and then move forward from there.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

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From Veteran Craig Lutz on TruBlue Home Service Ally

1851 Franchise

After a lifetime of service as a veteran and local politician, Lutz finds purpose with a new chapter in the ‘aging in place’ space.

The Ballot Box or the Toolbox? Craig Lutz Puts the ‘Service’ in TruBlue Home Service Ally

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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The Ballot Box or the Toolbox? Craig Lutz Puts the ‘Service’ in TruBlue Home Service Ally

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