TruBlue Home Service Ally

<a href="https://www.prweb.com/releases/2016/04/prweb13352718.htm?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996" target="_blank" rel="nofollow">Dan McMurtry's</a> career spanned several industries before he discovered a love for remodeling and contracting. After buying and completely renovating his own home, he operated a small contracting business for nearly a decade. As he got older, he realized he couldn't keep up with the physical labor. It was then that he stumbled upon&nbsp;<a href="https://1851franchise.com/trubluehousecare">TruBlue Total House Care</a>, the over 85-unit handyman and home maintenance franchise aimed at providing comprehensive handyman services to busy families and aging-in-place solutions to the senior community. As a seasoned entrepreneur, McMurtry was immediately attracted to the brand's robust franchise support system and business model."After owning my own business for so long, I really wanted a support system behind me for this new venture," said McMurtry. "The franchise offers marketing materials, technology software and a network of other owners around the country who can help you. That really interested me."When it comes to&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996" target="_blank" rel="nofollow">TruBlue</a> in particular, the low cost of entry, a&nbsp;<a href="https://1851franchise.com/trubluehousecare/franchising-magazine-usa-how-the-landscape-of-the-senior-industry-has-changed-to-keep-up-with-a-booming-senior-population-2719784">rapidly increasing senior population</a> and his experience in the home service industry made the franchise an attractive opportunity for him. TruBlue allows franchisees like McMurtry to start their business without the need for a brick-and-mortar location or expensive overhead costs, ensuring they can ramp up quickly and start offering in-demand handyman and home maintenance services to the communities they serve.&nbsp;In spring of 2016, McMurtry officially signed on with TruBlue, embarking on a seven-year journey that has been an overwhelmingly positive experience. "Over the past three to four years, we've seen an incredible growth curve year-over-year," McMurtry shared. "The COVID-19 pandemic proved to be a boon for us as people spent more time at home and considered taking up various projects. The demand hasn't slowed down since."This year, McMurtry's outstanding performance led him to win the TruBlue Franchisee of the Year Award. His accomplishments have resulted from a combination of excellent revenue and the dedicated work of his team of eight full-time staff members."My team has been an integral part of this success, and I couldn't have done it without them," McMurtry expressed, highlighting the importance of his team's hard work.McMurtry's relationship with the TruBlue team continues to strengthen as the franchise grows, with each&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-launches-2023-with-several-new-signings-lands-on-the-prestigious-entrepreneur-500-and-more-2722115">new facet</a> they introduce providing an exciting opportunity to develop new skills, McMurtry says. His long-term vision for the franchise includes continued growth and operational expansion, all while nurturing a team dedicated to the growth of the business."TruBlue is more than just a business. It's a way to provide valuable services to a population that really needs them," McMurtry noted, emphasizing the purpose-driven nature of his work. "Our services range from general repairs to aging-in-place solutions, and we are committed to making homes safer for seniors who wish to continue living where they are most comfortable."For entrepreneurs considering starting their own business, McMurtry's advice mirrors his own path: "Identify what you enjoy, what you are good at and what's important to you. Choose a company that supports your passion and goals. For me, TruBlue has checked all those boxes and I am excited to continue growing with the brand."To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://1851franchise.com/trubluehousecare">https://1851franchise.com/trubluehousecare/info</a>

TruBlue's Franchisee of the Year | Business Success Story | 1851 Franchise

1851 Franchise

Following a career path in operations, food service and contracting, Dan McMurtry found his passion by stepping into the world of franchising, bringing a TruBlue franchise to his local community.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

From Operations to Home Service Pioneer: How TruBlue’s Franchisee of the Year Built an Award-Winning Business in Roanoke, Virginia

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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From Operations to Home Service Pioneer: How TruBlue’s Franchisee of the Year Built an Award-Winning Business in Roanoke, Virginia

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