For decades, "aging in place" has dominated conversations around home accessibility. But today, a broader movement is reshaping the home services industry: healing in place.
The concept extends far beyond seniors. It encompasses anyone who wants to remain safely and comfortably at home, whether recovering from surgery, managing a disability, adapting to a mobility challenge or planning ahead for long-term independence. As healthcare increasingly shifts into the home and Americans look for affordable alternatives to institutional care, demand for professional home modification and maintenance services continues to grow.
For TruBlue Home Service Ally franchisees, that trend creates a meaningful way to serve their communities while building a growing business. TruBlue brings handyman services, home maintenance, accessibility modifications and ongoing support under one roof so owners can help clients live more safely and independently.
For TruBlue franchisee Tad Albright, healing in place isn't simply about installing ramps or widening doorways. It's about restoring dignity. "We do a lot of healing in place, and right now we do a lot of Medicaid work," Albright said. “A lot of ramps, tub conversions, door widenings and other accessibility improvements. We're providing people the opportunity to live a more dignified life. We had one client who hadn't showered in months because she uses a wheelchair. We're getting ready to build an accessible shower for her. It's a rewarding way to make a living and provide an opportunity for people to feel dignified.”
Those experiences have made the work deeply personal. "When it comes to aging in place, my mom was able to age in place even though she had dementia," Albright said. "Fortunately, my dad had the means to help her stay at home. She passed away at home, so I like bringing that same sense of freedom to both clients and caregivers."
Rather than viewing accessibility projects as construction jobs, TruBlue franchisees see them as opportunities to remove barriers that keep people from living independently.
Although seniors remain a significant client base, healing in place serves a much broader audience.
Someone recovering from knee replacement surgery may need temporary grab bars or a tub cutout. A veteran with mobility limitations may require an entry ramp. A family caring for a loved one with a disability may need widened doorways or a wheelchair-accessible bathroom. Busy homeowners may simply need ongoing maintenance that allows them to remain safely in their homes without the physical demands of DIY repairs.
That diversity creates consistent demand for TruBlue's comprehensive service offering.
"You need to look at access in and out of the house," Albright said. “We do a lot of ramps and a lot of tub-to-shower conversions. Most people who are healing can't step over a 15-inch bathtub. We also do tub cutouts for those on a budget. We can do those very affordably and be in and out in a few hours.”
Because TruBlue offers both accessibility modifications and everyday home services, franchisees can develop long-term relationships with homeowners rather than providing only one-time projects.
Another factor driving growth is the increasing role insurers and Medicaid programs play in funding home accessibility improvements. "We contract with a company that works directly with Medicaid and insurance," he said. “We go out and do an assessment, we're given the scope of work, we upload that assessment, and the company goes to the insurance. We get a good chunk of those approved.”
As healthcare organizations increasingly recognize that home modifications can reduce falls, hospital readmissions and long-term care costs, more accessibility projects are becoming eligible for reimbursement.
"We've only been doing Medicaid work for about two months now, but we have one of the highest-paying Medicaid states in the U.S.," Albright said. "Insurance is increasingly recognizing the value of what we do."
Many homeowners would rather adapt their homes than leave them. That is especially true as the population ages and the cost of moving or entering assisted living continues to rise. More health care providers are also encouraging people to recover at home.
"The aging population is ever increasing," Albright said. “People are getting older and it is increasingly unaffordable to move into a home. It's about providing the freedom and affordable means. It's a one-time investment instead of a monthly expense. Many seniors own their homes outright. Helping them adapt that home instead of relocating can make tremendous financial sense.”
For franchise owners, these demographic shifts create recurring opportunities to serve homeowners across a wide range of needs rather than relying on a single customer segment.
The emotional impact of TruBlue's work often becomes clear through individual client stories. For Quinn Malone, owner of TruBlue in Willoughby, Ohio, the business began after helping his own grandfather modify his home so he could continue living there safely.
"My grandfather's health started failing, and he wanted to do everything he could to stay in the house he built," Malone said. “We had to go into his house and make it senior-proof for him. I started wondering how many other people were going through that as well.”
Today, Malone has built partnerships with Habitat for Humanity and aging-focused nonprofits while serving a customer base that is primarily older adults. "The senior generation is kind of the forgotten generation," he said. “TruBlue focuses on them, allows them to feel that sense of purpose and the sense that they aren't alone.”
For Birmingham franchisee Benny Wink, meaningful projects range from large accessibility renovations to seemingly simple service calls. "I got a call the other day from a customer that had a drawer stuck," Wink said. "Her medicine was stuck in the drawer and she couldn't get it out. I went down there, met her in the lobby, and within a couple minutes we got the drawer unstuck. We find those sorts of things just as rewarding as the big things."
The need for trusted local providers will grow as healing in place becomes more common. For entrepreneurs, TruBlue offers a chance to build a home services business centered on helping people live more safely and independently.
"If you care about people and you care about their dignity, it is an amazing opportunity," Albright said. "Deep down inside, we all care for each other. You drive through a neighborhood and think everyone is doing fine, but there are so many challenges inside every home we go into. Everybody needs support, and everyone is going to age. With TruBlue, that's why so many people are attracted to it. They have that caring heart. It's even more rewarding than I ever imagined."
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/trubluehousecare/info.
TruBlue Home Service Ally
SPONSORED
TruBlue franchisees help Americans age and recover at home by combining home modifications, maintenance, and compassionate service for safe, independent living.
For decades, "aging in place" has dominated conversations around home accessibility. But today, a broader movement is reshaping the home services industry: healing in place.
The concept extends far beyond seniors. It encompasses anyone who wants to remain safely and comfortably at home, whether recovering from surgery, managing a disability, adapting to a mobility challenge or planning ahead for long-term independence. As healthcare increasingly shifts into the home and Americans look for affordable alternatives to institutional care, demand for professional home modification and maintenance services continues to grow.
For TruBlue Home Service Ally franchisees, that trend creates a meaningful way to serve their communities while building a growing business. TruBlue brings handyman services, home maintenance, accessibility modifications and ongoing support under one roof so owners can help clients live more safely and independently.
For TruBlue franchisee Tad Albright, healing in place isn't simply about installing ramps or widening doorways. It's about restoring dignity. "We do a lot of healing in place, and right now we do a lot of Medicaid work," Albright said. “A lot of ramps, tub conversions, door widenings and other accessibility improvements. We're providing people the opportunity to live a more dignified life. We had one client who hadn't showered in months because she uses a wheelchair. We're getting ready to build an accessible shower for her. It's a rewarding way to make a living and provide an opportunity for people to feel dignified.”
Those experiences have made the work deeply personal. "When it comes to aging in place, my mom was able to age in place even though she had dementia," Albright said. "Fortunately, my dad had the means to help her stay at home. She passed away at home, so I like bringing that same sense of freedom to both clients and caregivers."
Rather than viewing accessibility projects as construction jobs, TruBlue franchisees see them as opportunities to remove barriers that keep people from living independently.
Although seniors remain a significant client base, healing in place serves a much broader audience.
Someone recovering from knee replacement surgery may need temporary grab bars or a tub cutout. A veteran with mobility limitations may require an entry ramp. A family caring for a loved one with a disability may need widened doorways or a wheelchair-accessible bathroom. Busy homeowners may simply need ongoing maintenance that allows them to remain safely in their homes without the physical demands of DIY repairs.
That diversity creates consistent demand for TruBlue's comprehensive service offering.
"You need to look at access in and out of the house," Albright said. “We do a lot of ramps and a lot of tub-to-shower conversions. Most people who are healing can't step over a 15-inch bathtub. We also do tub cutouts for those on a budget. We can do those very affordably and be in and out in a few hours.”
Because TruBlue offers both accessibility modifications and everyday home services, franchisees can develop long-term relationships with homeowners rather than providing only one-time projects.
Another factor driving growth is the increasing role insurers and Medicaid programs play in funding home accessibility improvements. "We contract with a company that works directly with Medicaid and insurance," he said. “We go out and do an assessment, we're given the scope of work, we upload that assessment, and the company goes to the insurance. We get a good chunk of those approved.”
As healthcare organizations increasingly recognize that home modifications can reduce falls, hospital readmissions and long-term care costs, more accessibility projects are becoming eligible for reimbursement.
"We've only been doing Medicaid work for about two months now, but we have one of the highest-paying Medicaid states in the U.S.," Albright said. "Insurance is increasingly recognizing the value of what we do."
Many homeowners would rather adapt their homes than leave them. That is especially true as the population ages and the cost of moving or entering assisted living continues to rise. More health care providers are also encouraging people to recover at home.
"The aging population is ever increasing," Albright said. “People are getting older and it is increasingly unaffordable to move into a home. It's about providing the freedom and affordable means. It's a one-time investment instead of a monthly expense. Many seniors own their homes outright. Helping them adapt that home instead of relocating can make tremendous financial sense.”
For franchise owners, these demographic shifts create recurring opportunities to serve homeowners across a wide range of needs rather than relying on a single customer segment.
The emotional impact of TruBlue's work often becomes clear through individual client stories. For Quinn Malone, owner of TruBlue in Willoughby, Ohio, the business began after helping his own grandfather modify his home so he could continue living there safely.
"My grandfather's health started failing, and he wanted to do everything he could to stay in the house he built," Malone said. “We had to go into his house and make it senior-proof for him. I started wondering how many other people were going through that as well.”
Today, Malone has built partnerships with Habitat for Humanity and aging-focused nonprofits while serving a customer base that is primarily older adults. "The senior generation is kind of the forgotten generation," he said. “TruBlue focuses on them, allows them to feel that sense of purpose and the sense that they aren't alone.”
For Birmingham franchisee Benny Wink, meaningful projects range from large accessibility renovations to seemingly simple service calls. "I got a call the other day from a customer that had a drawer stuck," Wink said. "Her medicine was stuck in the drawer and she couldn't get it out. I went down there, met her in the lobby, and within a couple minutes we got the drawer unstuck. We find those sorts of things just as rewarding as the big things."
The need for trusted local providers will grow as healing in place becomes more common. For entrepreneurs, TruBlue offers a chance to build a home services business centered on helping people live more safely and independently.
"If you care about people and you care about their dignity, it is an amazing opportunity," Albright said. "Deep down inside, we all care for each other. You drive through a neighborhood and think everyone is doing fine, but there are so many challenges inside every home we go into. Everybody needs support, and everyone is going to age. With TruBlue, that's why so many people are attracted to it. They have that caring heart. It's even more rewarding than I ever imagined."
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/trubluehousecare/info.
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