TruBlue Home Service Ally

After years in corporate health care and nonprofit work,&nbsp;<a href="https://www.linkedin.com/in/paulapasquinelli?utm_source=1851franchise.com&utm_medium=article&utm_campaign=health-care-professional-in-the-non-profit-space-brings-trublue-to-north-pittsburgh-2727905" target="_blank" rel="nofollow">Paula Pasquinelli</a> felt a deep desire to create something impactful in her community. Fueled by this mission, she opened&nbsp;<a href="https://www.trublueally.com/north-pittsburgh?utm_source=1851franchise.com&utm_medium=article&utm_campaign=health-care-professional-in-the-non-profit-space-brings-trublue-to-north-pittsburgh-2727905" target="_blank" rel="nofollow">TruBlue of North Pittsburgh</a>, combining her experience in remodeling with her passion for helping seniors stay safe and comfortable at home.&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=health-care-professional-in-the-non-profit-space-brings-trublue-to-north-pittsburgh-2727905" target="_blank" rel="nofollow">TruBlue’s</a> mission of helping seniors age in place resonated with Pasquinelli, offering her the chance to not only run a business but also address the real needs she witnessed in her nonprofit days.1851 Franchise spoke with Pasquinelli to learn more about her background, her journey to TruBlue and her plans for the future.&nbsp;1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Paula Pasquinelli: My background is in health care technology at a startup coming in 2008. There were only 30 of us at that time, and we eventually grew to over 10,000 people. I ran international markets for the business. We eventually sold that startup company to 3M, and I ran that business for a few years. I also flipped houses in the past, so I have experience with remodeling and renovating.Eventually, I decided that corporate America wasn’t fulfilling for me. I wanted to go into the nonprofit space and shift from the focus on money to helping people in the community and helping seniors in the community. I worked for a PACE program and did marketing and enrollment for that organization. This gave me the opportunity to enter low-income senior homes, and I was really impacted by the fact that so many seniors I met had negative health outcomes because of the environment they were living in — seniors who couldn’t bathe because they couldn’t get into the tub or they didn’t have railing, trip hazards, etc. We were helping them socially at the nonprofit, but we weren’t really helping their environment. Our mission was good, but it didn’t cover taking care of their homes.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Pasquinelli: I leaned more toward starting my own thing because I considered franchising a higher fixed cost. But when you really get into what is necessary to build a business, having that network and infrastructure in place was too attractive to pass up. Having that community that supports you through it and the tools and processes makes it a no-brainer for me. I also bought an existing franchise, so I already had that customer base there as well.1851: What made you pick this brand? What excites you most about this company?Pasquinelli: Earlier this year, I wanted to challenge myself with owning a business, and I was researching. I ran into TruBlue, and it really blew me away — it gives me the opportunity to operate my own business while also helping in the situations that I saw in the past few years. It was a really perfect fit. TruBlue is passionate about giving those seniors the ability to age in place.1851: What do you hope to achieve with your business? What are your plans for growth?Pasquinelli: I’m really focused on growth right now. Building up two sides of the business — the typical handyman services and then also having a team doing more general contracting type work. It's all about recruiting the right people who have the passion to make a difference for the elderly community.1851: What advice do you have for other people thinking about becoming a franchise owner?Pasquinelli: Be open to different opportunities, focus a lot on vision and character of franchise owners. Understand what their vision and passion is, what their long-term goals are. Look at it from a culture perspective, not just a numbers perspective. Ultimately that is what is going to give you the leg up.The total investment necessary to begin operation of a TruBlue franchise ranges from $65,050 to $91,400. This includes $44,900 that must be paid to the franchisor or an affiliate. For more information, please visit&nbsp;https://1851franchise.com/trubluehousecare/info.&nbsp;About TruBlue Home Service Ally:&nbsp;TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.&nbsp;

Paula Pasquinelli: From Healthcare Professional to TruBlue Franchisee

1851 Franchise

Bringing her unique background in health care and community-focused mission, Paula Pasquinelli now helps local seniors age in place with peace of mind.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Health Care Professional in the Non-Profit Space Brings TruBlue to North Pittsburgh

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