TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inside-trublues-business-growth-post-covid-2721569" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the handyman and home maintenance franchise with over 80 units that focuses on busy adults and seniors, has seen significant growth over the past two years. While there are several reasons for this, one of the biggest factors is that in a post-COVID world, the demand for home repairs and maintenance has skyrocketed, especially because more seniors plan to modify their homes so they can comfortably age-at-home, rather than move to assisted living or long term care communities.“We actually did great during COVID-19 because everyone was at home,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inside-trublues-business-growth-post-covid-2721569" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “We weren’t sure how that would change now that everyone is out and about, and with inflation, but we are still doing great. The business is very resistant to downturns in the economy because most of the work we do is maintenance and minor repair. People don’t wait to fix the leaking sink until the economy is better. They may not do the full basement remodel, but minor refreshes are still a priority. Our franchise owners focus on the “little” jobs that most contractors shy away from. That is why we continue to do well.”During the heat of the pandemic, Fitzgerald says the brand was restricted from visiting senior organizations, such as doctor offices and medical facilities and communities. Now, franchisees have more of an opportunity to connect with senior organizations and point out how the brand can help people age in place.“What we’ve seen post-COVID is that we are really starting to accelerate on the senior home modification service side of the business,” said Fitzgerald. “That is the future. The foundation of our home services business was exceptionally strong during COVID, but now that we are in a new world, the senior side is only going to get better and better.”Additionally, Fitzgerald says TruBlue’s&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-trublue-is-leading-in-the-subscription-based-home-maintenance-business-model-2720781#franchisor">subscription-based business model</a> has also allowed the franchise to continue growing despite the challenges of the pandemic. TruBlue is the only franchise system focused on ongoing home maintenance services for seniors and busy adults. TruBlue’s Home Ally Maintenance &amp; VIP service subscription programs provides help around the house, both inside and out. Home maintenance for seniors includes ongoing services such as to-do list chores, handyman repairs and basic maintenance items that are often overlooked or shouldn’t be performed by seniors. As specialists, TruBlue franchisees are also able to perform Senior Home Safety Assessments and can make those recommended home safety modifications if needed.“More people are becoming aware of the importance of doing maintenance around the home,” said Fitzgerald. “It's just like your vehicle. It needs ongoing maintenance. Having someone come out regularly and ensure routine maintenance is being done makes life much easier and saves you money in the long term.”This growing demand is also part of the reason why TruBlue continues to see new national partnerships with existing senior companies like&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">Comfort Keepers</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-teams-up-with-carepatrol-to-provide-a-superior-level-of-senior-services-2720661#franchisor">CarePatrol</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-trublue-total-house-care-is-teaming-up-with-seniors-home-services-to-provide-a-superior-level-of-senior-services-2719078#franchisor">Seniors Home Services</a> and more across the country.&nbsp;“We are starting to create headwinds in that space and that is leading more and more to strategic partnerships,” said Fitzgerald. “Post-COVID, more and more seniors are going to&nbsp;<a href="https://1851franchise.com/trubluehousecare/the-three-steps-trublue-total-house-care-takes-to-ensure-successful-aging-in-place-2720695#franchisor">age in place</a>, and organizations all over the country are starting to realize that we are the missing puzzle piece to help them do so successfully.”Now, as awareness around aging in place continues to increase post-COVID, TruBlue is ready to establish itself as a leader in the industry. Looking ahead, TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as Dallas, Houston and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=inside-trublues-business-growth-post-covid-2721569" target="_blank" rel="nofollow"> https://trubluefranchise.com/</a>.

Inside TruBlue’s Business Growth Post-COVID

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With restrictions lifted but concern about home safety still top of mind, the handyman and home maintenance franchise is showing no signs of slowing down, especially when it comes to their senior-focused services.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Inside TruBlue’s Business Growth Post-COVID

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