TruBlue Home Service Ally

Juan Dominguez spent 30 years in the finance world, with the last two decades dedicated to capital risk management at JPMorgan. However, while managing an investment property for 15 years on the side, he grew frustrated with the constant challenge of finding reliable, efficient technicians who showed up on time. Dominguez also found himself stepping in to assist his wife's elderly parents with home maintenance tasks they could no longer handle safely on their own.&nbsp;Recognizing a growing demographic need for trustworthy services that allow seniors to age in place, Dominguez decided to leverage his corporate project management skills to launch his own business. He is now preparing to open&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=juan-dominguez-trublue-nassau-handyman-services-2731287" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> in northwest Nassau, New York, this December, aiming to provide the same level of care and reliability to his community that he provides for his own family.1851 Franchise spoke with Dominguez about his journey into franchising with&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> and his plans for the business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Juan Dominguez:&nbsp;I’ve spent the past 30 years working in finance, but recently decided that it was time for me to leave corporate life and start my own business. In the process of doing my due diligence, I took account of my life experiences and what types of businesses are needed in the community. I also own an investment property which I’ve managed for the past 15 years. I always had an issue with finding a reliable handyman that showed up on time and did the work efficiently. That experience showed me the need for good handyman services locally.1851: What did you do before franchising, and how did you decide franchising made sense for you?Dominguez:&nbsp;I worked in capital risk management. I wanted a change at my stage of my life and decided to build a business that I could manage. I wanted to leverage the skills that I've learned over the last 30 years in corporate America.From my experience working as a risk manager, I found franchising to be a less risky option for starting a business. You have the support of the franchise, their knowledge of onboarding new owners and having a proven business model that I could rely on should I get into trouble. The franchise provides a lot of resources like business coaching and the ability to leverage their existing partners. That support was a key attribute that made me choose franchising rather than starting something from scratch.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dominguez:&nbsp;I’ve always had a good opinion of franchising. I saw it as a proven business that was modeled and scaled. There’s an existing framework for the business plan and there are lots of people that are of similar mindsets to work with. Being a few months into this journey now, it lives up to my expectations. The corporate office has a lot of good support staff that let me pick their brains whenever I have any challenges. Having that support instead of stumbling through issues on my own is so valuable. I know that I always have someone that I could go to for help even though in the end, it's my decision as the business owner.1851:&nbsp;What made you pick this brand? What excites you most about this company?Dominguez:&nbsp;I was drawn to TruBlue specifically because of their focus on working with seniors who want to age in place. It's a demographic that's growing. My wife's parents are elderly and I was basically their handyman for the last 10 years. They need someone who can fix little things in their homes. It's harder for older folks to get up on a ladder and change a light bulb.I really see the need for handyman and home modification services. I’m excited to have a presence in the community and provide services that will be impactful. There’s a great feeling of accomplishment being able to directly help people.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Dominguez:&nbsp;I'm definitely trying to follow TruBlue’s road map of targets that they've laid out. I feel confident that the franchise really cares about their owners and that they're supporting them. From a community perspective, I want to prioritize serving people locally. If there's a community-related event or project, I want to be the first one to raise my hand to help whenever it’s needed.1851:&nbsp;Is there anything else about your story you want us to know?Dominguez:&nbsp;I try to take all the life lessons and challenges and learn from them so I can apply them to what I'm doing in a positive way. When you treat people the right way, good things happen.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Dominguez:&nbsp;Do your due diligence. It’s so important to understand exactly how the business would run day in, day out. Having a list of questions to ask other franchise owners within that franchise is very important. Those conversations are critical to understand the way the business runs. Take your time because it's a big step and it's a financial commitment. Give it the time you need to make that decision.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

1851 Franchisee Spotlight graphic with photo of Juan Dominguez and TruBlue Home Service Ally

Finance Pro Translates Risk Management Skills to TruBlue

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After acting as a handyman for his aging in-laws, Juan Dominguez recognized a need for reliable home maintenance services and decided to leave his 30-year finance career behind to fill it.

Former Finance Professional Brings TruBlue Home Service Ally Franchise to Nassau, New York, To Support Local Seniors

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Former Finance Professional Brings TruBlue Home Service Ally Franchise to Nassau, New York, To Support Local Seniors

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