TruBlue Home Service Ally

For 17 years, Matt Haddox worked in the corporate world as an accountant, managing teams in manufacturing and furniture industries. However, sitting in an office left him feeling unfulfilled and he wanted to do something that actually helped his community. When his grandfather fell, forcing his grandparents to move out of their lifelong home and into assisted living, he witnessed the emotional strain this transition placed on his family firsthand.&nbsp;Through his relationships with older neighbors in the community, he realized that many of them desperately want to remain in their homes. Now, as the owner of&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=matt-haddox-trublue-west-county-2731018" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> of West County in Missouri, he is able to provide the safety modifications and handyman services seniors need to age in place comfortably.1851 Franchise spoke with Haddox about his journey into franchising and his plans for the future. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?Matt Haddox:&nbsp;I grew up in a somewhat small town — Washington, Missouri. From there, I went to college and I actually studied psychology for three years. I did a complete 180 and decided to go into accounting. I graduated with a bachelor's degree in accounting and jumped right into the corporate world, where I’ve been for the past 17 years. I’ve always been interested in business ownership and I decided now was finally time to pursue that.1851: What did you do before franchising, and how did you decide franchising made sense for you?Haddox:&nbsp;I worked for a company that manufactured electrical transformers for five years. Then I went to another company that does ready-to-assemble furniture. I did that for the past 11 or 12 years. I realized I knew how to run those teams, but to try to run my own company, I'd be very out on an island. The franchise system provides support and helps jump-start the process. If I was doing my own thing right now, I'm sure I'd probably still be in the first stage. That support system is what I was looking for.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Haddox:&nbsp;Franchising is something that’s been on my mind for a long time. The first few months have been very busy.&nbsp;As a franchisee, you wear a lot of hats like HR, marketing and operations. When you’re navigating this as an owner, it’s so helpful to call someone else for support who’s been through the process.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Haddox: I wanted to do something with purpose that would help the community. I wanted to provide services that people would actually need. My grandparents had to move into a home because of my grandpa's fall and I saw the strain that it put on my parents. It aligned with my desire to help seniors stay in their homes. A lot of seniors don't want to move out of their homes as they age. When I heard about the brand’s emphasis on serving seniors, I knew it was the right brand.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Haddox:&nbsp;My goal is to be the one-stop shop for anything people need in their homes. I want them to know that&nbsp;we're the ones that can help them out. The senior focus is what I'm really passionate about because I want to support seniors aging in place. I think that's where I really see the potential and the growth for this business. I have noticed that there's a lot of people out there that just want someone to help, so I think this business is something that I can naturally grow in this area.1851:&nbsp;Is there anything else about your story you want us to know?Haddox:&nbsp;My wife and I actually looked into opening a small grocery store 16 years ago, but ultimately decided to stick with the jobs we had at the time. I’ve been considering business ownership again recently and when I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, it felt like a great opportunity.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Haddox:&nbsp;It's probably going to feel overwhelming, but once you get into it and you start seeing things come together, it's very fun and fulfilling. For people who are considering a franchise, you're probably going to second-guess things, but you have to pursue it. Make sure it's something you're passionate about. That's probably the number one thing. When I saw the senior modification aspect of the business, I knew it was something that I could care about long term.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

1851 Franchisee Spotlight with Matt Haddox headshot and TruBlue Home Service Ally logo

Family Crisis Inspires New Business in West County

1851 Franchise

After his grandfather’s fall and move to assisted living, Haddox left corporate life to launch TruBlue Home Service Ally of West County, focused on safety upgrades and services for seniors.

Matt Haddox Leaves Accounting World To Pursue Mission of Helping Seniors Maintain Their Independence With TruBlue of West County

matt-haddox-trublue-west-county

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

image of forrest havernin from tru blue home service ally in woodlands texas

Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

tech-industry-veteran-turns-to-trublue-home-service-ally-to-build-a-legacy-with-purpose-in-the-woodlands-texas

1851 Franchisee Spotlight graphic with photo of Robert Campbell, TruBlue Home Service Ally

Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

pastor-veteran-robert-campbell-trublue-wilmington-nc

image of thatcher thornburg franchisee owner of trublue home service ally Santa Clarita California

Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

streaming-technology-veteran-launches-trublue-california

image of Blake Ostling 1851 franchise franchisee feature for trublue home service ally East Lansing

Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

trublue-home-service-ally-franchise-blake-ostling-east-lansing

On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

trublues-sean-fitzgerald-on-aging-in-place-fall-prevention-and-building-a-home-service-ally

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

Matt Haddox Leaves Accounting World To Pursue Mission of Helping Seniors Maintain Their Independence With TruBlue of West County

MORE STORIES LIKE THIS