TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/tomgrays/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=oif-veteran-and-property-manager-team-up-to-bring-trublue-to-cleveland-2723730" target="_blank" rel="nofollow">Tom Gray</a> and <a href="https://www.linkedin.com/in/jason-rowland-516857111?utm_source=1851franchise.com&utm_medium=article&utm_campaign=oif-veteran-and-property-manager-team-up-to-bring-trublue-to-cleveland-2723730" target="_blank" rel="nofollow">Jason Rowland</a> may come from diverse backgrounds, but the duo has found common ground in their new venture as franchisees for&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">TruBlue Home Care Ally</a>, the home maintenance and handyman franchise, in Cleveland. Both devoted dads, the two are not only looking to start a winning business by shaking up the home maintenance and senior care market; they are also looking to become their own bosses in the process — ensuring they can spend more time with their own school-aged children.The two partners also bring an especially useful expertise to TruBlue:Rowland’s extensive property management and home repair knowledge, along with Gray's experience in public relations. As they move forward, their primary goal is to provide a premium service, capitalizing on the array of offerings that TruBlue brings to Cleveland.1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Rowland: My background is in private estate management in the Northeast Ohio area. We had staff on site and on call 24/7 helping with everything that needed to be maintained or constructed around the home. I spent the bulk of my career there in property management, mechanical maintenance, etc. After that, I spent a lot of time handling other remodeling and light construction home projects.&nbsp;Gray: I am an OIF veteran. In 2005, I started my career in NYC, working in progressive politics as the district director for Bill de Blasio. I also ran a chamber of commerce. I then moved into the private sector with lobbying and public relations in 2014. Jason and I have a small real estate portfolio, and we are both the primary caregivers for our kids, who are school age. So, we thought of starting our own business as our next endeavor. We found TruBlue, and because of our backgrounds, we knew it could be a perfect match for our collective skill sets.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Rowland: Tom and I independently had this idea for subscription-based maintenance services a while ago. How could we bring this to the masses — people who can’t afford to have a staff at their home 40 hours a week? How could we get our foot in the door to build this business from the ground up? That seemed pretty daunting. We are already very busy with our families. Taking the franchise route provided us with a framework, a name to stand behind and processes that were already in place. We have a team of people we can bounce ideas off of. That is why the franchise idea was appealing.&nbsp;Gray: Having that national brand behind you is invaluable as an entrepreneur. We are on the ground floor of this concept, and that is exciting.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Gray: I found an ad for TruBlue on YouTube actually. We started talking with their onboarding specialists, went back and forth with the team, did our due diligence and research. We loved the possibility of providing service within the senior care industry. There is such a big baby boomer population; it creates an endless pool of potential customers. Jason and I were both waiting for the new school year to start up before committing to the business, so it gave us a ton of time to plan and wrap our heads around what we wanted and how to get it right.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Rowland: Our goal is to truly provide a premium service that we don’t feel is common in this industry. I want to change the nature of maintenance work and home service work. I want to make a difference in people’s lives by helping them and educating them on how to maintain their biggest asset: their home. TruBlue gives us the opportunity to lead with integrity and honesty, which is something we've always done, in a space where that can at times be challenging to find. We want to be client focused, first and foremost.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Rowland: As we start this experience, it is clear that the need for the types of service TruBlue offers is absolutely there, whether it be senior home modification, safety assessment, landscaping, maid service, etc. There are so many different facets, but across the board, it is all in demand and necessary.&nbsp;Gray: We have been on both sides of the table when it comes to having home repair services performed. Both as providers and as customers. We understand how challenging it can be to find excellent people that we would trust in our own homes. So, to be able to fill that demand and do it well at this level is very exciting.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Rowland: All of the other franchise owners that we have spoken to have said that the support that the home team provides has been outstanding. Even if you have never run a business, you can lean pretty heavily on that to make sure that you are achieving what you set out to do. Make sure you are able to devote your full attention to the business, as it is a pretty large beast when you are getting started.&nbsp;The total investment estimate for a TruBlue Home Service Ally franchise ranges from $65,050–$91,400. To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://1851franchise.com/trubluehousecare">https://1851franchise.com/trubluehousecare/info</a><h3>About TruBlue Home Service Ally:</h3>TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman and home maintenance services. Helping you maintain your home both inside and out, TruBlue’s services include: handyman projects and to-do list chores, preventative home maintenance, seasonal work, and senior modification services, all handled by a professional, bonded and insured TruBlue Home Service Ally Technician. TruBlue franchise owners are required to complete the Certified Aging In Place program through CAPS and the National Association of Home Builders (NAHB). As certified specialists, TruBlue franchisees are able to perform Certified Aging in Place Home Safety Assessments and can make recommended safety modifications as needed.

OIF Veteran and Property Manager Team Up to Bring TruBlue to Cleveland

1851 Franchise

From working for the former mayor of NYC to private estate management, Tom Gray and Jason Rowland are excited to dive into this fast-growing home maintenance franchise.


This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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OIF Veteran and Property Manager Team Up to Bring TruBlue to Cleveland

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