TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-trublue-total-house-care-2719070" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, is emerging as a true disruptor in the franchising industry. After seeing significant growth in 2021, doubling its year-over-year revenue for the second straight year, the brand is well on its way to reaching its year-end goal of opening 40 new locations for a total of 100 units in operation. Now, with the senior population growing and the demand for home services skyrocketing post-COVID, the future of TruBlue Total House Care is looking bright.“The ultimate vision for TruBlue is to become an integral part of helping people live in worry-free homes — both seniors and busy adults,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-trublue-total-house-care-2719070" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s president. “For seniors, the need is about making sure the home is not only safe and equipped properly, but also well maintained. Falls are the number one cause of major injuries for seniors, and usually, the little to-do list is what causes those falls. For busy adults, we want to take care of home maintenance so they can have their weekends back and more time to spend with family.”TruBlue offers a range of customizable, subscription-based services that customers can bundle, depending on their unique needs and their unique home. For instance, its Helping Hands and House Care Plus plans have emerged as two of the brand’s most popular offerings. Helping Hands is a monthly service that allows TruBlue handymen to complete 90 minutes of to-do list items, such as changing light bulbs or fixing a leaky sink.&nbsp;And while the subscription model serves as a key differentiator in the handyman industry, it’s the preventative maintenance within the House Care Plus plan that truly&nbsp;<a href="https://1851franchise.com/trubluehousecare/why-trublue-total-house-care-is-positioned-to-lead-the-senior-home-services-industry-2718611#featured">helps the brand stand out</a>. The House Care Plus plan is preventative — a program in which TruBlue will come out once a quarter and focus on seasonal maintenance, such as changing air filters and testing smoke detectors.&nbsp;Based on a survey of its franchisees, around 40% of the brand’s customers repeat within 90 days. Fitzgerald says this happens because TruBlue offers a relationship built on trust, as its handymen are screened, background-checked and covered under TruBlue’s insurance — something difficult to find with traditional handyman service providers.“Today, handyman services are transactional,” said Fitzgerald. “Something breaks, and you call someone to come fix it. But my ultimate goal is to do what Jiffy Lube did in the automotive industry. Jiffy Lube came up in the 90s with the idea that you should get your oil changed every 3,000 miles, and it conditioned people to understand that if you maintain your car, you can save the headache of service down the road, which can pop up at any time. That’s what we want to do in the home. We don’t want to just fix things, we want to prevent them from breaking. It’s the next generation of handyman services”To achieve that vision, TruBlue has continued to&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629#featured">partner</a> with national senior care providers as a way to enter the homes of more seniors and become more readily available across the country.&nbsp;In 2021, the brand launched collaborative programs with&nbsp;<a href="https://www.thehelperbees.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-trublue-total-house-care-2719070" target="_blank" rel="nofollow">The Helper Bees</a>, for example, an insurtech company aiming to transform the at-home experience for seniors, as well as&nbsp;<a href="https://www.rightathome.net/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-trublue-total-house-care-2719070" target="_blank" rel="nofollow">Right at Home</a>, the largest and fastest-growing in-home senior care franchise. This year, TruBlue also announced a partnership with&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-launches-partnership-with-honor-the-worlds-largest-senior-care-network-2718561">Honor</a>, the world’s largest senior care network and its technology platform. All of these brands will leverage their partnerships with TruBlue to perform safety assessments for clients while helping TruBlue reach a growing number of new customers.&nbsp;“As we develop more referral sources like senior care companies, we want to bring awareness as it relates to aging in place,” said Fitzgerald. “In terms of the future, we believe at-home care will soon be covered with medicare programs, which means TruBlue could be subsidized under medicare advantage. If our modifications can help us prevent falls, that will positively impact the costs of medical expenses. That makes us similar to preventative medical care.”Fitzgerald says the TruBlue team aims to leverage this emerging national presence for major franchise expansion, especially as awareness around the importance of aging in place continues to increase. Since the start of 2022, TruBlue has&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-finishes-first-quarter-with-10-new-locations-2718607#featured">added&nbsp;10 new franchise locations</a>, keeping the brand on pace to reach its goal of 100-plus locations by year’s end. With its handyman services and preventative maintenance for seniors, TruBlue shows no signs of slowing down.“Franchising is our model to grow, and we are looking for partners who want to not only deliver on our promise but also develop local relationships with other senior companies in their market,” said Fitzgerald. “That will be key to our success and growth as we expand our footprint."TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as Dallas and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit&nbsp;<a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-future-of-trublue-total-house-care-2719070" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchise opportunities.&nbsp;

The Future of TruBlue Total House Care

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As the handyman and senior home services brand continues to grow through franchising and strategic national partnerships, the team says its ultimate vision is to become the “Jiffy Lube of home care.” 

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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The Future of TruBlue Total House Care

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