TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-three-steps-trublue-total-house-care-takes-to-ensure-successful-aging-in-place-2720695" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the handyman and home maintenance franchise, has carved out a lucrative niche as the only franchise brand focused on providing maintenance services for seniors who want to age in their homes and busy adults. TruBlue believes that aging in place starts with a safe home, and the company offers ongoing in-home maintenance and senior modification support to help seniors remain at home for as long as possible. Now, with the senior population growing and the demand for home services skyrocketing post-COVID, the brand is preparing for widespread growth throughout the country, aiming to more than triple its size by the end of 2025.“As a country, we are experiencing a change in how and where people want to grow old,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-three-steps-trublue-total-house-care-takes-to-ensure-successful-aging-in-place-2720695" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s President. “Plenty of companies have identified the growing desire from seniors to remain at home and, as a result, these companies have started offering more advanced in-home care services that address the medical needs that come with aging at home. However, almost no one is offering home maintenance and modifications specifically for seniors, despite staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”Here are the three steps that will allow seniors to live in their homes longer and how TruBlue helps make them happen.<ol><li>Home Safety Assessment</li></ol>The first step to successfully aging in place is taking a good hard look at the home. Hospitals and senior facilities are typically set up to aid seniors in adjusting to their changing needs, but once they are released back home, the environment isn’t always set up to satisfy their new situation. TruBlue&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-trublue-total-house-care-is-filling-a-critical-gap-in-the-senior-services-market-with-handyman-and-maintenance-offerings-2716151#featured">addresses that problem</a> head-on by performing thorough safety assessments for each home to determine how it can be made safer and more comfortable for seniors, reducing the risk of falls and other health hazards.&nbsp;“All of our franchisees are certified to perform these assessments,” said Fitzgerald. “We do an extensive assessment both inside and outside of the home. Some companies may do an assessment of the patient and make recommendations on updates for the home, but they very rarely offer a full home safety assessment. That is the first step to aging in place — what can be added or taken away, to make the home safer and more comfortable for this senior?”<ol start="2"><li>Home Modifications</li></ol>Once the assessment is complete, TruBlue acts as a comprehensive solution by actually modifying the home to address all of the potential issues identified. These can include a wide range of services and will depend heavily on the specific home and client, but some common examples include simple fixes like installing grab bars or handheld shower heads, as well as more complex updates like building wheelchair ramps or walk-up bathtubs.&nbsp;“The nice thing about TruBlue is that we not only do the assessment, we also do the actual modifications,” said Fitzgerald. “That has been a challenge in the marketplace historically — the assessment companies didn’t do the actual work needed to get the home environment ready for seniors.”<ol start="3"><li>Ongoing Maintenance&nbsp;</li></ol>Because seniors require ongoing help around the house, maintenance is not simply a matter of installing a few key modifications and moving on to the next job. That’s where TruBlue’s recurring service offering, Home Ally VIP, provides a key differentiator from other brands in the home services industry. Seniors can sign up for Home Ally VIP services and receive ongoing maintenance services and reminders about routine to-do lists that are scheduled regularly throughout the year.&nbsp;“Most handyman companies come in, do a quick assessment of the home and then make the necessary modifications, but that’s where the work stops,” Fitzgerald explained. “With Home Ally VIP and VIP Plus, we schedule regular visits in advance to check air filters, clean, do yard work, change lightbulbs — all sorts of things that seniors can’t easily do themselves. That is a major part of fall prevention that is often missed. So many of these falls are caused by seniors doing tasks they shouldn’t be doing (like climbing on a ladder or step stool). We want to take care of those routine chores and get the client out of harm's way.”<h4>The Advantages of Franchising With TruBlue</h4>For&nbsp;<a href="https://1851franchise.com/trubluehousecare/why-franchisees-love-trublue-total-house-care-2717947#featured">TruBlue franchisees</a>, the brand’s differentiated, three-step consumer offering translates to a loyal and repeat customer base, as well as a robust pool of referrals. Best of all, Home Ally VIP offers a lucrative recurring revenue and subscription-based model, with clients in steady contact with franchise owners all year round.“There is a high demand for quality home services, and the industry is notorious for poor customer service,” Fitzgerald said. “That alone makes us stand out. Our handymen and women are background checked and are trained to provide the best ongoing help and support for seniors living at home and busy adults. Our three-step process is really unique to TruBlue. Seniors need to live in the right environment to age in place, but they don’t always have the help, and doing it themselves puts them in a very dangerous situation.”Overall,&nbsp;as awareness around the importance of aging in place continues to increase, TruBlue is emerging as a leading franchise in the space due to its comprehensive, three-step strategy. The brand has also been partnering with&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629">national senior care companies</a> to further build out its offerings and create the most holistic experience possible for clients.“Think of it this way: what is the main reason an adult may put their elderly parents into a nursing home?&nbsp;Peace of mind,” said Fitzgerald. “They want care, a safe facility and a place that is specifically designed for the needs of seniors. Well, with brands like TruBlue, we can do all of that from home now. We can provide that same peace of mind at a much more affordable price, especially as we partner with senior care companies. It is really a win-win for all, and while comprehensive home maintenance was a big missing piece of the aging-in-place puzzle for a long-time, TruBlue is a tremendous solution.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-targets-houston-for-franchise-growth-2720239#stories">Houston</a> and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-dallas-for-expansion-2720240#stories">Dallas</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-three-steps-trublue-total-house-care-takes-to-ensure-successful-aging-in-place-2720695" target="_blank" rel="nofollow"> https://trubluefranchise.com/.</a>

The Three Steps TruBlue Total House Care Takes to Ensure Successful Aging in Place

1851 Franchise

By providing home assessments, modifications and ongoing maintenance for seniors both inside and outside of the home, the fast-growing brand is uniquely well-positioned to meet the demands of the rapidly expanding senior market.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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The Three Steps TruBlue Total House Care Takes to Ensure Successful Aging in Place

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