TruBlue Home Service Ally

After decades in corporate and educational roles,&nbsp;<a href="https://www.linkedin.com/in/willie-king-b1061673?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-buffalo-ny-willie-khristian-king-2730128" target="_blank" rel="nofollow">Willie</a> and&nbsp;<a href="https://www.linkedin.com/in/khristianking/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-buffalo-ny-willie-khristian-king-2730128" target="_blank" rel="nofollow">Khristian King</a> found themselves called to a business built around helping others. When Willie received an email about franchise opportunities during his job search, the couple never expected that one of them would so closely align with their values. But as soon as they heard the&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-buffalo-ny-willie-khristian-king-2730128" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> pitch, they knew it was the right fit.&nbsp;“The moment I really knew we were doing something special for the community was when my husband was talking to my aunt — she’s in her 80s, and her house needs a lot of work,” Khristian said. “When she heard about TruBlue, she literally jumped in his arms, so excited. Just knowing that we’re thinking about her, and seeing that kind of joy — that’s what this is all about. We want to multiply that feeling.”With personal family experience in senior home modifications and a shared commitment to community care, the Kings are now on a mission to help seniors in the Buffalo region live safely and independently at home.&nbsp;1851 spoke with the Kings to learn more about their backgrounds and what drew them to the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">TruBlue</a> brand.&nbsp;1851 Franchise: Frame your personal story for us. What do you want us to know?Willie King: How this all started was that I was searching for a new job. I had worked for an insurance company for 25 years and got hurt, and they let me go due to my injury. I started applying for new positions — over 100 of them — and then one day I got an email about opening a franchise in the area. I finally took the call, and they pitched me a lot of different franchises, but TruBlue was the one that really stuck with me.I had an uncle who was a double amputee and a war veteran. The VA came in and made his house livable so that he could live alone — widened doorways, opened up the bathroom, all that. So when TruBlue was pitched to me, I immediately thought, “This is the one I want to do.”Khristian King: I come from a huge family, and a lot of my relatives are realizing their mobility is going down. We've seen people in our family needing support and being taken advantage of. There’s this fear when someone comes into your home — we want to be a company that says, “We specialize in senior home safety. You can trust us.”I still work at a local college, and service has always been part of my career. One thing that really inspired me about TruBlue was not just helping seniors, but also being able to help them get access to grants and resources. We see how much of an impact this can have.1851: What did you do before franchising, and how did you decide franchising made sense for you?Khristian: Since my son was eight, he's always talked about being an entrepreneur and starting his own business. I had never been able to be an example of that for him — so doing this felt important.I had never really thought about franchising before, but one thing that was attractive to me was all the support. It felt like we were opening in a positive way and really setting ourselves up for success. I work for the state, so I’m used to a structured environment, and the franchise model provided the perfect balance — we had support, but also autonomy.1851: What made you pick this brand? What excites you most about this company?Willie: The team at TruBlue is great. You can call at any time, and they’ll get back to you with the answer. The other franchise owners are also incredible — everyone is so quick to connect. Everybody works together really well.Khristian: The passion is definitely there. I never felt like they were trying to “sell” us. They wanted the&nbsp;right people who actually wanted to help. From our recruiter to the trainers, it was clear that this culture of support wasn’t just for customers — it extended to franchisees, too.Before we even purchased, we had the chance to speak with current owners and leadership. That really stood out to us.1851: What do you hope to achieve with your business? What are your plans for growth?Khristian: We’re definitely looking to spread into the greater Buffalo region. Our big goal is to be the number one resource for senior home safety and care. We want people to think of TruBlue first — whether it’s adapting a bathroom, widening doorways or just general home maintenance. We want to be a regional household name. Whatever care folks need to stay in their homes, we want to be their first call.1851: Is there anything else about your story you want us to know?Khristian: The moment I really knew we were doing something special for the community was when my husband was talking to my aunt — she’s in her 80s, and her house needs a lot of work. When she heard about TruBlue, she literally jumped in his arms, so excited. Just knowing that we’re thinking about her, and seeing that kind of joy — that’s what this is all about. We want to multiply that feeling.1851: What advice do you have for other people thinking about becoming franchise owners?Willie: I’m skeptical about everything — but if you really listen to what people are saying, you’ll see there’s nothing to worry about here. This isn’t a scam. This is a good group of people who have been doing this for a long time and will help you through the process. It’s not just about the money. They walk you through everything, and it never felt like they were just trying to sell us.Khristian: They also tested us to make sure we were the right fit — we had to align on goals and values. That meant a lot. Don’t be afraid to ask questions. I asked a&nbsp;lot of questions — it became a running joke with our recruiter — but no one was ever intimidated by it.There’s also a ton of engagement beyond initial training. We have a coach we meet with weekly, and monthly meetings on marketing, hiring and more. Really look into what that support looks like — it makes a big difference.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed. All locations are independently owned and operated. Service offerings, certifications and licenses vary by location.

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TruBlue Home Service Ally Buffalo NY | Senior Home Safety and Handyman Services

1851 Franchise

Motivated by personal experience and a passion for service, the Kings are bringing TruBlue Home Service Ally to the Buffalo region to make homes safer and more accessible for aging loved ones.

Why This Couple Was Inspired by Family to Launch Their TruBlue Franchise to Serve Seniors in Buffalo, New York

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Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Why This Couple Was Inspired by Family to Launch Their TruBlue Franchise to Serve Seniors in Buffalo, New York

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