TruBlue Home Service Ally

For nearly 14 years,&nbsp;<a href="https://www.linkedin.com/in/richard-scott-797aa952/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-east-alabama-senior-modifications-2731838" target="_blank" rel="nofollow">Richard Scott</a> built and operated multiple businesses across East Alabama, becoming a steady presence in the local business community. In 2024, he made the radical decision to sell them all. The turning point, in many ways, came a decade earlier.Nearly ten years ago, Scott lost his mother after a long battle with multiple sclerosis. As her condition progressed, her home required urgent safety modifications — grab bars, accessibility upgrades and ongoing maintenance — to help her remain comfortable and secure. Scott and his adult siblings experienced firsthand how difficult it can be to find reliable partners for the care needs of aging or sick parents.While looking for a service rooted in compassion for older adults and people who are ill, he found&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-east-alabama-senior-modifications-2731838" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, a company focused on home safety modifications, handyman services and ongoing home maintenance designed specifically for seniors and busy families.&nbsp;In January 2026, Scott launched&nbsp;<a href="https://www.trublueally.com/east-alabama/About-Us?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-home-service-east-alabama-senior-modifications-2731838" target="_blank" rel="nofollow">TruBlue of East Alabama</a> to be a trusted, one-call solution for families like his own. Just as importantly, he’s building a team that prides itself on training, compassion and long-term career development, ensuring his staff understands the deeper impact of their work inside clients’ homes. What began as one family’s struggle is quickly becoming a resource for all families in East Alabama.&nbsp;Richard took the time to chat with 1851 Franchise to discuss the transition and why home modifications are more than just business for him:1851 Franchise: Frame your personal story for us. What do you want us to know?Richard Scott:&nbsp;I have owned and operated businesses for the last 14 years, with all that being in the restaurant business. I’ve also owned an education services franchise. I sold those businesses in 2024 and spent a year searching for home services franchises that would fit into my ability to go above and beyond for customers.One segment of the population that needs that at this particular moment is the senior population that is aging in place. They require trustworthy partners, or allies as&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> calls them, to cater to their home services needs. Ten or so years ago, my mother passed away from a long battle with multiple sclerosis in which she had to have numerous home modifications — as well as other maintenance to her house that she was not able to do. I saw through caregiving for my mother that we needed trustworthy and reliable services available in our area.&nbsp;She was fairly young when she passed, and her whole demographic is now in their 70s and 80s. All of those people are in the position where they can’t tend to all the things that they need, so that’s where TruBlue steps in — to be an ally for that segment of the population.1851: What did you do before franchising, and how did you decide franchising made sense for you?Scott: I worked in sales and marketing for a medical billing business, and my first experience in franchising was in the pizza business. The streamlined approach to marketing and systems, as well as the accountability, camaraderie and the support of other franchisees working with you, really creates that iron-sharpens-iron effect.As far as home services go, it's not something that I've done before. So, there are a lot of new things to learn and, hopefully, by being with the franchise, I will minimize some of the mistakes. We’ll gain more through their help, experience and knowledge, and be able to leverage that into a successful business faster than if we were doing it alone.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Scott: For my personality, it is a good fit for me. When you are taking on somebody else's name, remember that you are putting it on yourself. Do you feel good about having that brand on your body and being the face and the embodiment of that brand in your community? If you're not willing to do those things, then it's not the right opportunity.1851: What made you pick this brand? What excites you most about this company?Scott: I researched numerous home service franchises — fencing, painting and other specialized services. I really liked the flexibility of TruBlue. What attracted me most was its focus on serving the needs of seniors aging in place. It really came down to a business that I felt good about, that had plenty of good references for and to the people in the organization. It shaped my decision that I just needed to start and trust that God will provide.1851: What do you hope to achieve with your business? What are your plans for growth?Scott: I think growth is an important part of every business and I wouldn't get into it unless I was interested in growing. My primary focus is going to be on seniors and home modifications and accessibility needs in my area.I’d like to provide opportunities for employees, help people get what they want in life and grow. This is a business where you get to provide a worthwhile value. I would like to be able to help my staff grow in what they do and feel value in their work and in themselves.1851: Is there anything else about your story you want us to know?Scott:&nbsp;I'm just looking forward to bringing TruBlue to East Alabama, serving people in the best way that I can, and being a trusted one-call solution for their home maintenance needs. I'm just excited for the future.1851: What advice do you have for other people thinking about becoming franchise owners?Scott: I think you need to like the people who run the franchise and fully vet their intentions to see whether they are equally yoked in their desire to grow franchisee profitability. You need to test their dedication to their culture and the values that they hold and expect you to hold. You need to make sure those things align with you personally. I think it needs to be a brand that you can stand behind and want to represent in your community.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications and licenses vary by location.

1851 Franchisee Spotlight graphic with photo of Richard Scott, TruBlue Home Service Ally

Senior Home Modifications in East Alabama | TruBlue Home Service

1851 Franchise

Built on a personal understanding of accessibility challenges, Scott is delivering home modification and maintenance services that help seniors live safely at home.

Inspired by His Mother's Battle With MS, Richard Scott Is Helping East Alabama Families Age Safely at Home With TruBlue Home Service Ally

trublue-home-service-east-alabama-senior-modifications

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

How Sean Fitzgerald Is Turning Personal Experience Into a National Mission Around Aging in Place

How TruBlue Home Service Ally Supports Husband-and-Wife and Family-Owned Franchise Teams

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

For&nbsp;<a href="https://www.linkedin.com/in/robert-campbell-0006ab45/">Robert Campbell</a>, a new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> franchisee in North Carolina, business has never been about transactions. It has always been about transformation.“I have always wanted to give back,” Campbell said. “I grew up in Missouri in poverty. I joined the Marine Corps and served in two wars. I spent over 20 years and retired as a major with a master’s degree. It wasn’t easy.”After retiring from the military, Campbell moved to Wilmington, North Carolina, where he became a pastor at a small church. Under his leadership, that church grew significantly and eventually built a multi-million-dollar complex. But even as the church expanded, his focus remained the same: serve people who need opportunity.“Since I got here, I’ve always been trying to help people,” he said.That commitment led him beyond ministry and into community development. Campbell built affordable housing for senior citizens using low-income tax credits. He purchased and renovated multifamily properties to lower rent. He developed a nonprofit,&nbsp;<a href="https://www.newhope-cdc.org/">New H.O.P.E. CDC</a>, centered around helping “ordinary people excel.” He is currently building 34 units of permanent housing for chronically homeless veterans, an $8 million project funded through grants he personally wrote.In every chapter of his life, service has been the through line. So when Campbell began exploring a workforce development program that would train people to repair homes and give them stable jobs, he assumed he would build it from scratch.“In trying to buy housing and build affordable housing, I was looking to start workforce development. I thought I would train people to fix houses and give them jobs,” he said. “But as I started writing up the program, it was so hard.”Then he saw&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, the senior handyman and home maintenance franchise. “I thought, ‘Wow, this is a business with a purpose,’” Campbell said. “You can merge service and community, that is my sweet spot.”<h2>A Five-Star Standard of Service</h2>Campbell didn’t just see a handyman business. He saw alignment with his values, his experience and his vision for impact. “I decided to look into TruBlue and I really liked the ethos, the integrity, all of those things,” he said. “We decided to go ahead and invest in the franchise.”For Campbell, the brand’s premium positioning was especially important. Years earlier, when building his church in Wilmington’s inner city, he faced skepticism from people who doubted what the space could become.“When I was starting our church, we were in the inner city and had bars in the windows. People were afraid to come there at night,” he said. “But I shared with our people that we were going to build a five-star church.”That same philosophy applies to his TruBlue business today. “<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">TruBlue is a five-star premium service</a>,” Campbell said. “We go a step above. We sweat the details and we come into people’s homes and we respect it. It’s not finished until we do our five-star walkaround.”For him, the service model is not just about repairs. It is about dignity. “What’s going to determine how the client feels about the job is how they feel about you,” he said. “That is why I teach five-star service. It’s about relationships. If we make good relationships, we can bring in repeat customers.” &nbsp;<h2>Serving the Silver Tsunami</h2>A major factor in Campbell’s decision to join TruBlue was its&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">focus on seniors and aging in place</a>. “TruBlue did a great job of helping us understand that a ‘silver tsunami’ is coming,” he said. “I am a baby boomer myself, and I know that 65 is just getting in the game nowadays.”As both a senior and a real estate investor, he owns personal real estate in five states, Campbell deeply understands the needs of aging homeowners.“As a senior, we sometimes forget that we are not 21 anymore,” he said. “So many people know about the risk of falling, yet they still get on ladders.”He recalls a recent moment that reinforced that reality. “I went to change a lightbulb the other day, on a step ladder, but when I was coming down, I almost broke my neck,” he said. “We don’t age in our minds as much as we age in our bodies. It just isn’t worth it. Sometimes you can have a fall and get those types of injuries that you never recover from.”Through&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">quarterly maintenance plans</a> and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-medical-community-investment-home-safety-2730142">proactive home safety services</a>, Campbell sees TruBlue as a way to help seniors avoid those risks and remain safely in their homes.<h2>A Business That Creates Opportunity</h2>For Campbell, TruBlue’s mission extends even further. It connects directly to his nonprofit work and long-term community development vision. “I get to give back. I love seniors,” he said. “I not only get to give them an awesome place to live, but now with TruBlue, I can offer premium services to other seniors as well.”In that way, TruBlue becomes more than a franchise, it becomes infrastructure for opportunity. “I thought that I would buy this business for myself and use it for hope,” he said.Campbell’s ambitions do not stop at a single territory. “My goal is to expand with TruBlue into other states,” he said. “I believe that when I talk to them this time next year, we are going to outperform most franchisees. I’m an overachiever. I stuttered as a kid, but I still gave the graduation speech.”That drive, shaped by adversity, service and vision, fuels everything he builds. “We are a home service ally for people. One call does it all,” Campbell said. “This is my life and who I am, and I love it.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

How Robert Campbell’s life of service, from the Marine Corps to affordable housing, led him to build a purpose-driven business with TruBlue.

From Marine Corps Major to Mission-Driven TruBlue Home Service Ally Franchise Owner

from-marine-corps-major-to-mission-driven-trublue-home-service-ally-franchise-owner

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, a national franchise providing handyman services, preventative home maintenance and senior home modifications, has become a natural fit for husband-and-wife and family-owned teams. With a structured business model, low overhead and robust corporate support,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> allows couples to divide responsibilities, leverage complementary strengths and serve their communities with purpose.The stories of&nbsp;<a href="https://1851franchise.com/cell-phone-store-owners-set-out-on-a-new-mission-to-help-seniors-with-trublue-home-service-ally-franchise-2727462">Connie and Kevin Mottle</a> in Highland Lakes, Texas, and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116">Janet and Jeff Sloan</a> in Greeley, Colorado, illustrate how TruBlue empowers families to succeed, both professionally and personally.<h2>Connie and Kevin Mottle: Building on Shared Values</h2>Connie and Kevin Mottle didn’t initially set out to open a business together, but over time, the idea began to take shape. After owning two businesses in the past, including a successful cell phone store they ran for 11 years, the couple was looking for something with purpose. Personal experiences caring for Connie’s aging parents made&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">the need for reliable senior home services</a> impossible to ignore.“We were looking at doing a handyman or home maintenance type business,” Connie said. “A lot of this came down to what we dealt with as my parents were aging. We found TruBlue and it really aligned with what we wanted to do and what we were looking for. Rather than starting that business from scratch, we started looking into what franchising had to offer us.”For Kevin, who had previously built businesses independently,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">the franchise structure was appealing</a>. “I started my last two businesses from scratch, which took a lot of time and wasn’t necessarily my strength,” he said. “TruBlue already has the structure and national presence, which made it a perfect fit for us.”Connie agreed that the built-in support was critical. “Knowing that there’s a system in place gives us confidence in our ability to grow the business,” she said.One of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">the biggest advantages TruBlue provides for couples</a> is clarity around roles. Rather than competing for responsibilities, franchisees are encouraged to lean into their individual strengths.“I do a lot of the marketing and things like that, so it’s really been beneficial in the ways that we work,” Connie said. “They offer all the support and are always willing to help and lend an ear and help us make changes. Kevin focuses more on operations and building the team.”Connie added that defining responsibilities has strengthened both their marriage and their business. “It’s been good owning something as a couple, we had to figure out our own strengths,” she said. “We are figuring out what the day, the month and even the year looks like. Luckily, we share the same ‘why.’ That is a great foundation to work off of.”Just as important, the Mottles understand the importance of boundaries. “We also know when to step away from the business day,” Connie said. “We are empty nesters, and we could spend all day in the office, but when it comes time to separate work and home, you need to.”<h2>Janet and Jeff Sloan: Mission-Driven Ownership</h2>For Jeff and Janet Sloan, TruBlue represented a continuation of a life dedicated to service. After 25 years in the military, Jeff was ready for a new chapter that still allowed him to serve others.“We have always had a heart for serving seniors,” Jeff said. “After quite a bit of research, we found TruBlue and were drawn to the business model, supporting seniors while taking care of their homes so they can age in place. Who doesn’t want to stay in their home as long as they can in safety, independence and dignity? That is really what drew us to TruBlue.”<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-opportunity-for-veterans-2727890">The franchise model itself particularly appealed to Jeff’s background</a>. “The whole structured process really aligns with the way the military operates,” he said. “We loved that franchise business model. The training, the support, the marketing, the technology, the leadership, it is all already in place.”Like the Mottles, the Sloans divided responsibilities based on strengths.“We’ve broken up the tasks a bit,” Jeff said. “I am more in charge of the operations side of things and she does more of the marketing. She gets out promoting in the community. We’ve broken it down based on what we like to do. She likes interacting with people, and I enjoy the nuts and bolts. With that delegation of responsibilities, it has worked out really great for us.”Janet says that communication is key when working with your spouse. “One of the things you have to remember when working from home, you sometimes just have to separate work-life,” she said. “You have to be able to communicate on that. That is a good daily reminder: ask your TruBlue partner what they are thinking about at the moment before jumping into something.”And while working with a spouse can be rewarding, the Sloans say the support behind the scenes matters just as much. “The thing that I really benefit from is having someone at TruBlue who I can speak with and ask questions. We have a team out there,” Janet said. “It might not be in the office, but they are a quick phone call or an email away. Having that support really helps quite a bit. You won’t have all the answers, so TruBlue gives you a network to brainstorm.”Jeff put it simply: “Two heads are better than one. There is a lot to get done. I can’t imagine having to do everything that she does.”<h2>A Reputation Built on Family Trust</h2>For both couples,&nbsp;<a href="https://1851franchise.com/why-this-couple-left-corporate-america-to-build-a-community-focused-trublue-business-in-the-town-where-they-raised-their-sons-2730844">the family-owned nature</a> of their business isn’t just operational, it’s personal.“Our partnership brings a unique advantage to our customers,” Connie said. “We bring that trust and consistency and accountability. We actually live here in the community. This carries our name and reputation as well. Our personal investment shows in how we treat customers in every project.”Janet shares that same focus on integrity. “There is something to be said about being honest and making sure people in your community can really trust you and the service you are providing,” she said. “We intend to keep doing that.”For couples considering franchising together, Jeff offers straightforward advice:“Make sure you go into something you are passionate about,” he said. “We really have a heart for serving those seniors in the community. Make sure it is a mission that you are passionate about and you can enjoy working on together.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

For many couples and families, owning a business together is about building something meaningful that reflects shared values. Here’s how TruBlue fits the bill. 

how-trublue-home-service-ally-supports-husband-and-wife-and-family-owned-franchise-teams

image of alex veiga from trublue home service ally in charlotte, north carolina

Army Veteran Takes Career Leap to Open New TruBlue Home Service Ally in Gaston County, North Carolina

gaston-county-alex-veiga

image of veronica figeuroa franchise owner of pool trublue franchise of Georgetown, TX

Former Real Estate Agent Opens Woman-Owned TruBlue Home Service Ally Franchise to Serve Seniors in Georgetown, Texas

woman-owned-trublue-franchise-georgetown-veronica-figueroa

For&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, President of&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, leadership has never been theoretical. It has been shaped by lived experience that revealed not only the gaps in how families prepare for aging, but also the opportunity to build something better through TruBlue Home Service Ally. He recently shared his perspective as a contributing author to&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies/dp/1590942620">“Aging in Place Conversations - The Caregiver's Edition: Stories, Strategies, and Support for Aging in Your Community”</a>, a series created by members of the&nbsp;<a href="https://ageinplace.org/">National Aging in Place Council</a>.At the center of his mission is a philosophy Fitzgerald returns to often. “Here’s what I know for sure: aging in place is a process,” he wrote. “When done right, it’s safer, more affordable, and what seniors deserve, but it requires commitment, clear steps, and the willingness to think ahead.”That belief is a leadership framework rooted in foresight, discipline and a commitment to solving problems before they happen.<h2>A Leadership Philosophy Built on Experience</h2>Over more than two decades, Fitzgerald has worked across senior care, rehabilitation and home services, gaining a 360-degree view of what it truly takes to support aging populations.From his time at BrightStar Senior Care to his leadership role at FYZICAL Therapy &amp; Balance Centers, Fitzgerald saw firsthand how care extends beyond clinical settings. It is influenced by mobility, environment and, most critically, the home itself.Today, as President of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, that insight shapes his leadership approach. “Our business model is great because the demand to age in place is only going to increase,” Fitzgerald said. “I don’t see that going away anytime soon.”Rather than building a business that reacts to needs, Fitzgerald has focused on one that anticipates them. That is a theme that runs through both his leadership style and TruBlue’s operational model.<h2>The Personal “Why” Behind the Mission</h2>Behind Fitzgerald’s leadership is a deeply personal story that transformed his professional focus into a lifelong mission.After navigating the realities of caring for his mother during her battle with cancer, Fitzgerald saw firsthand how difficult it is for families to adapt homes in real time. But it was another moment that ultimately defined his purpose.A fall suffered by his father-in-law changed everything. “In that single moment, everything changed,” Fitzgerald wrote, recalling how quickly a normal home became inadequate for care.Despite the family’s efforts, they were forced into a reactive position as they tried to modify a home that had never been designed for safety. That experience shaped one of Fitzgerald’s core leadership beliefs.“Most falls can be prevented,” he wrote. “Most homes can be adapted. Most crises can be avoided, if families have the information and support to plan ahead.”It’s a mindset that now drives both his leadership and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">TruBlue’s mission</a>.<h2>From Insight to Framework: The Three Pillars of Aging in Place</h2>Fitzgerald’s ability to simplify complexity is one of his defining leadership traits. In his writing, he outlines three pillars that guide successful aging in place, a framework that also mirrors how he builds teams, systems and businesses.<h3>1. Start With the Home</h3>“The number one challenge to aging in place is the home environment,” Fitzgerald has said. “We fill that unique niche.”His book reinforces that idea, emphasizing that many risks are hidden in plain sight:“Most falls don’t happen because a senior is clumsy, they happen because the home is working against them.”<h3>2. Make Meaningful, Practical Changes</h3>Rather than large, disruptive renovations, Fitzgerald advocates for simple, high-impact solutions.“You don’t need a total remodel. You need the right plan, the right priorities, and a partner you trust to make it happen,” he wrote.<h3>3. Commit to Ongoing Maintenance</h3>If there’s one area where Fitzgerald sees families fall short, it’s consistency. “Even the safest house becomes dangerous if routine upkeep is ignored,” he wrote.That insight has shaped&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living-2726310">TruBlue’s recurring service model</a>, which emphasizes ongoing maintenance over one-time fixes. “We can help you treat your home like you would your car,” Fitzgerald said. “Everybody gets their car in for maintenance routinely, and your home should be the same.”<h2>Leadership That Extends Beyond the Business</h2>Fitzgerald’s leadership philosophy is deeply tied to impact. At TruBlue, that means&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868">building a model that serves both customers and franchisees</a> meaningfully.“Our higher standards are already built in because of the senior market,” Fitzgerald said. “But that level of professionalism and peace of mind is something all homeowners appreciate, regardless of age.”That commitment to trust and consistency is not accidental. It is a direct reflection of Fitzgerald’s belief that businesses should be built around real problems and real people.<h2>A Growing Industry, Guided by Purpose</h2>The aging-in-place movement is no longer a future trend. It is a present-day reality driving demand across the home services sector.“It’s no longer theoretical. The wave is here,” Fitzgerald said. “We’re seeing it in real time, and it’s what’s driving our growth.”As assisted living costs continue to rise and more families seek alternatives,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-now-is-the-perfect-time-to-join-the-home-maintenance-industry-with-trublue-2728594">TruBlue’s role becomes increasingly critical</a>. “There aren’t going to be enough assisted living facilities,” Fitzgerald said. “That will only drive the cost up more. Everyone is looking to support aging at home.”<h2>The Core Lesson: Leadership Is About Anticipation</h2>At its core, Fitzgerald’s leadership philosophy comes down to one idea: anticipation. It’s a lesson reinforced both personally and professionally. “Safe aging in place does not happen by accident,” he wrote. “It happens because people who care take action before a crisis.”Whether guiding families, supporting franchisees or scaling a national brand, Fitzgerald’s approach is rooted in thinking ahead. And it is what continues to define both his leadership and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services-2731585">the future of TruBlue</a>.Order “Aging in Place Conversations - The Caregiver's Edition: Stories, Strategies, and Support for Aging in Your Community”&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies/dp/1590942620">here</a>.&nbsp;For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Leveraging personal experiences and franchising expertise, the President of TruBlue Home Service Ally guides the brand’s growth as it aims to make aging in place safer and more affordable.

how-sean-fitzgerald-is-turning-personal-experience-into-a-national-mission-around-aging-in-place

On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

trublues-sean-fitzgerald-on-aging-in-place-fall-prevention-and-building-a-home-service-ally

<h3>The Big Shift: Healthcare Is Moving Into the Home</h3>“Aging in place” is defined as the ability to live safely and independently in your own home, regardless of age or ability. Aging in placeAnd here’s the reality driving everything:<ul><li>90%+ of seniors want to stay in their homes as they age&nbsp;</li><li>Falls are the leading cause of injury-related death in older adults&nbsp;</li><li>Over 25% of U.S. households are now led by someone 65+&nbsp;</li></ul>Healthcare providers know this creates a massive challenge: They can treat patients—but they can’t control the environment those patients return to. That’s the gap <a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally franchise</a> fills.&nbsp;<h3>Why the Medical Community Embraces TruBlue Home Service Ally</h3><h4>1. It Solves the #1 Hidden Healthcare Risk: The Home</h4>Doctors, discharge planners, and therapists all face the same issue: Patients recover in unsafe homes.TruBlue addresses fall prevention directly through:<ul><li>Comprehensive senior home safety assessments</li><li>Fall prevention home modifications (grab bars, ramps, lighting, accessibility)</li><li>Ongoing maintenance to eliminate future risks</li></ul>These services are not cosmetic—they are clinical risk reduction tools.Home hazards like poor lighting, uneven surfaces, and a lack of home maintenance are directly tied to falls and hospital readmissions.TruBlue proactively removes those risks.<h4>2. It Extends the Continuum of Care</h4>Healthcare doesn’t end at discharge—but historically, support at home has been fragmented.TruBlue provides a structured, repeatable system:Assess → Modify → Maintain<ul><li>Assess: Identify risks through a home safety evaluation&nbsp;</li><li>Modify: Install safety and accessibility solutions</li><li>Maintain: Ongoing service plans to keep the home safe</li></ul>This creates something healthcare providers desperately need:Continuity of care beyond the clinical setting<h4>3. It Improves Health Outcomes</h4>The medical community increasingly recognizes that environment = health outcome. In fact, enabling seniors to stay safely at home is linked to:<ul><li>Better physical health</li><li>Improved mental well-being</li><li>Reduced hospitalizations</li></ul>As noted in national coverage, safe aging in place leads to better overall health outcomes when seniors remain comfortable in their homes.This is why providers—from occupational therapists to case managers—actively seek partners like TruBlue.<h4>4. It Aligns With Value-Based Care</h4>Healthcare is shifting toward value-based models, where providers are rewarded for:<ul><li>Preventing hospital readmissions</li><li>Reducing long-term costs</li><li>Improving patient outcomes</li></ul>&nbsp;TruBlue directly supports all three.Consider this:<ul><li>A single fall can lead to hospitalization, rehab, or long-term care</li><li>Simple home modifications can dramatically reduce that risk</li><li>Home modifications can cost tens of thousands less than nursing home care annually&nbsp;</li></ul>For insurers, providers, and health systems, this is a no-brainer.<h4>5. It Bridges Healthcare and Home Services</h4>One of TruBlue’s most powerful differentiators is that it bridges two traditionally disconnected worlds:<ul><li>Healthcare (clinical, reactive)</li><li>Home services (practical, preventative)</li></ul>Industry coverage highlights how TruBlue is “bridging the gap between health care and home services” to help seniors live safely and independently.That positioning is exactly why the medical community embraces it. &nbsp;It turns homes into safe extensions of care.&nbsp;<h3>Why This Business Opportunity Is Going to Be Huge</h3><h4>1. The Demographics Are Unstoppable</h4>The U.S. is aging rapidly:<ul><li>Millions of seniors entering retirement every year</li><li>The 65+ population projected to reach 74 million by 2030&nbsp;</li></ul>This is the “silver tsunami”—and it’s already here.But here’s the key insight. This is not just a caregiving opportunity—it’s a home services revolution tied to healthcare.<h4>2. Demand Is Already Surging</h4>Recent industry data shows:<ul><li>Record growth for TruBlue</li><li>Accelerating demand for aging-in-place services&nbsp;</li></ul>Why? Because every senior, every family, and every healthcare provider is asking the same question. “How do we keep people safe at home longer?”<h4>3. It’s a Massive, Underserved Market</h4>Most people think “senior services” = home care.But the real ecosystem includes:<ul><li>Home safety modifications</li><li>Preventative maintenance</li><li>Accessibility solutions</li><li>Post-discharge home preparation</li></ul>This is a multi-billion-dollar gap that TruBlue is uniquely positioned to fill.<h4>4. Recurring Revenue + Essential Service</h4>TruBlue isn’t just project-based.Its model includes:<ul><li>Subscription-style maintenance plans</li><li>Ongoing safety support</li><li>Long-term customer relationships</li></ul>That creates:<ul><li>Predictable revenue</li><li>High customer lifetime value</li><li>Strong referral pipelines (especially from healthcare partners)</li></ul>&nbsp;<h4>5. It’s Purpose-Driven Work With Real Impact</h4>Beyond the business case, this matters:<ul><li>Helping seniors stay independent</li><li>Supporting families during critical transitions</li><li>Reducing preventable injuries</li></ul>TruBlue isn’t just a service—it’s peace of mind at scale.&nbsp;<h3>The Bottom Line</h3>The medical community embraces TruBlue Home Service Ally because it solves a problem healthcare alone cannot:The home environment is one of the biggest drivers of health outcomes—and one of the least addressed.By transforming homes into safe, functional, and maintained environments, TruBlue becomes:<ul><li>A healthcare partner</li><li>A risk reduction solution</li><li>A critical piece of the aging-in-place ecosystem</li></ul>And for entrepreneurs?It represents one of the most compelling opportunities in franchising today:A business that sits at the intersection of healthcare, housing, and one of the largest demographic shifts in history.Learn more at <a href="https://www.trubluefranchise.com/">www.trubluefranchise.com</a>&nbsp;

The healthcare system is undergoing a fundamental shift. It's moving beyond hospitals and clinics-and into the home. TruBlue focusing on the most powerful trends in healthcare today: aging in place.

Why the Medical Community Embraces TruBlue Home Service Ally - And Why This Opportunity Is Exploding.

why-the-medical-community-embraces-trublue-home-service-ally-and-why-this-opportunity-is-exploding

From March 6-8,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> brought its franchise network together for the 2026 Annual Conference.Set against the backdrop of one of the fastest-growing trends in home services,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868">aging in place</a>, this year’s conference highlighted the system’s momentum as well as the franchisees leading the way in their communities.<h2>A System Built on Momentum</h2>The energy at this year’s conference reflected a brand that is accelerating on all fronts.&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> entered 2026 on the heels of a record-breaking year and continued that trajectory with over twenty new franchise signings in Q1 alone.“Our momentum coming into this year has been incredible, and the conference really brought that to life,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of TruBlue. “We’re seeing growth across the board, with new franchisees joining the system, existing owners scaling their businesses and increasing awareness around the need for aging-in-place services.”That growth is being driven by a powerful demographic shift. As more Americans choose to remain in their homes as they age, the need for reliable, non-medical home services continues to rise.“The aging-in-place wave is no longer something we talk about as a future trend. It’s happening right now,” Fitzgerald said. “Our franchisees are on the front lines of that demand, providing practical solutions that help people live safely and independently in their homes.”<h2>Reinforcing a Mission-Driven Culture</h2>Growth and performance were a major part of the conversation, but the conference also underscored the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">purpose-driven mission behind the brand</a>. Rather than operating as a one-time service provider, TruBlue is built to support long-term relationships with homeowners, particularly seniors in need of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">ongoing maintenance and safety modifications</a>.That unique positioning was a key focus of the conference, including breakout sessions and discussions around local partnerships, as well as expanding&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living-2726310">recurring revenue through Home Maintenance Plans</a>.<h2>Recognizing Excellence Across the System</h2>One of the conference’s highlights was the annual awards ceremony, where TruBlue honored franchisees who reflect the brand’s standards.Franchisee of the Year,&nbsp;the brand’s highest honor, was awarded to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-i-bought-a-trublue-franchise-brian-winton-creating-a-legacy-and-supporting-the-community-in-chattanooga-tennessee-2722455">Brian Winton</a> and&nbsp;<a href="https://www.linkedin.com/in/amber-ferguson-108876152">Amber Ferguson</a>, recognizing their outstanding business performance and commitment to the TruBlue mission.The&nbsp;Rookie of the Year award celebrated several standout new owners who quickly made an impact in their markets, including&nbsp;<a href="https://1851franchise.com/jeff-kinkade-trublue-north-johnson-county-2729857">Jeff and Will Kinkade</a>, Michael and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>,&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Cassondra and Miles Bottoms</a>, and&nbsp;<a href="https://1851franchise.com/jean-soong-trublue-brooklyn-franchise-2729758">Jean Soong</a>.The&nbsp;Foundation Award, which honors franchisees who embody TruBlue’s core values and purpose, was presented to Bob and Glenda Kniss, Amber and Brian Winton,&nbsp;<a href="https://www.trubluefranchise.com/blog/assessing-life-igniting-entrepreneurship-tad-and-tara-albrights-journey-into-franchise-ownership-with-trublue-home-service-ally">Tad Albright</a> and&nbsp;<a href="https://1851franchise.com/how-this-corporate-consultant-found-his-true-calling-with-trublue-franchising-2727744">Benny Wink</a>.<h2>Celebrating Performance, Innovation and Leadership</h2>In addition to the top honors, TruBlue recognized franchisees across a range of performance and leadership categories:<ul><li>Best Estimate-to-Job Conversion:&nbsp;<a href="https://www.trublueally.com/north-wichita">North Wichita</a></li><li>Brand Champion:&nbsp;<a href="https://1851franchise.com/why-this-experienced-interior-designer-is-now-a-trublue-franchisee-in-nashville-2724071">Dara Sharma</a></li><li>Rising Star:&nbsp;<a href="https://www.linkedin.com/in/jay-lowery-8ab8291bb">Jay Lowery</a>, Tad Albright,&nbsp;<a href="https://www.linkedin.com/in/wendy-linker-380397280">Wendy Linker</a></li><li>Marketing “Trendsetter”:&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a> and Michael Smith,&nbsp;<a href="https://www.linkedin.com/in/tomgrays">Tom Gray</a> and&nbsp;<a href="https://1851franchise.com/oif-veteran-and-property-manager-team-up-to-bring-trublue-to-cleveland-2723730">Jason Rowland</a></li></ul>The brand also highlighted the importance of collaboration through its Advisory Group Members: Jeff and Janet Sloan, Tom Gray and Jason Rowland,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996">Dan McMurtry</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">Adam and Lake Bancroft</a>, and&nbsp;<a href="https://1851franchise.com/family-run-homebuilders-and-diy-bloggers-sign-on-with-trublue-franchise-2727091">Darrel and Traci Ferguson</a>.Top-performing franchisees were recognized in the Winner’s Circle, including Lake and Adam Bancroft,&nbsp;<a href="https://1851franchise.com/forensic-engineer-revs-up-trublue-franchise-in-florida-2723674">Paul Hines</a>, Jeff and Janet Sloan,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-joins-forces-with-close-the-gap-in-senior-care-to-prioritize-seniors-in-need-during-fall-prevention-month-2723602">Nate Kear</a>,&nbsp;<a href="https://www.linkedin.com/in/hrkniss">Bob Kniss</a> and&nbsp;<a href="https://www.trubluefranchise.com/blog/quinn-malone-is-using-passion-home-flipping-experience-to-start-his-franchise">Quinn Malone</a>. Dan McMurtry was honored as a member of the Million Dollar Club.<h2>Scaling With Purpose</h2>As the conference wrapped, one message remained clear: TruBlue’s growth is being driven by a real market need. “There is a significant gap in the marketplace when it comes to reliable, small-scale home modifications and maintenance for seniors,” Fitzgerald said. “Our franchisees are stepping in to fill that gap, and that’s what’s driving both our growth and our long-term opportunity.”With strong Q1 momentum, increasing national awareness and a franchise network committed to both performance and purpose, TruBlue is positioned for continued expansion throughout 2026 and beyond.“Our owners are building businesses that are both financially rewarding and personally meaningful,” Fitzgerald said. “As demand continues to grow, we’re exactly where we need to be, and this conference was a powerful reminder of that.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

With strong Q1 momentum, eight new signings and a focus on aging-in-place services, TruBlue honors franchisees leading the brand’s next phase of expansion.

Inspired by His Mother's Battle With MS, Richard Scott Is Helping East Alabama Families Age Safely at Home With TruBlue Home Service Ally

MORE STORIES LIKE THIS