TruBlue Home Service Ally

Cincinnati, OH&nbsp;–&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713" target="_blank" rel="nofollow">TruBlue Total House Care</a>®, the 80-plus-unit home services franchise, has announced a strategic partnership with&nbsp;<a href="https://www.comfortkeepers.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713" target="_blank" rel="nofollow">Comfort Keepers</a>®), the award-winning in-home care franchise with 700 offices around the world. With this partnership, Comfort Keepers will recognize the TruBlue franchise system as a preferred provider of handyman services and senior home modifications.&nbsp;“Comfort Keepers is a highly respectable senior care company offering in-home personal and companion care for seniors and other adults,” said TruBlue President Sean Fitzgerald. “This is the latest in an exciting&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629">wave of nationwide partnerships</a> we’ve announced recently. A safe home environment is key to aging in place successfully, and working with a large and reputable organization like Comfort Keepers will help in creating awareness of our services for seniors.”TruBlue is the only franchise system focused on ongoing home maintenance and handyman services for seniors and busy adults. TruBlue Total House Care subscription program provides help around the house, both inside and out. Home maintenance for seniors includes ongoing services such as to-do list chores, handyman repairs and home maintenance. “We recognize for seniors to maintain healthy independent lives in their homes, they often need help with home repair and other modifications that fall outside of in-home care.&nbsp; We are pleased to partner with TruBlue to help provide access to a helpful suite of services,” said Carl McManus, CEO, Comfort Keepers North America.“The booming senior care industry faces many challenges centered around ensuring the home is safe and well-maintained,” said Fitzgerald. “Senior care companies provide a much-needed service, but it is focused on the individual, and they understand that we provide an equally-needed service focused on the home environment. Now, as we continue to grow, our alliance with Comfort Keepers will help educate families and seniors on how to age in place successfully, especially as both companies become a greater advocate for aging seniors.”&nbsp;“Our goal at CKFI is to support seniors in the location they call home, with every supportive service available in the space of aging. We believe addressing the safety and proper maintenance of the senior home to be an advantage to the seniors that we are so privileged to serve,” commented Rhea Jones, National Director, Strategy and Business Development for Comfort Keepers.Comfort Keepers was founded in 1998 by a Registered Nurse to provide a higher standard of in-home care. The brand’s offices are independently owned and operated, allowing each location to have a personal and local touch. The Comfort Keepers brand promise is to elevate the human spirit, recognizing that no matter the age, positivity and a daily dose of joy can increase physical and mental wellbeing.Looking ahead, Fitzgerald says this strategic alliance will help TruBlue advance its goal of continuing to generate awareness around the importance of taking care of the home and doing regular maintenance to create an ongoing safer environment for seniors.“Our new collaborations with companies like Comfort Keepers will be a tremendous resource for us,” said Fitzgerald. “The opportunity to align with Comfort Keepers is going to allow us to realize our shared visions of giving seniors everywhere the resources they need to successfully age in place.”For more information about TruBlue Total House Care, visit&nbsp;<a href="https://trubluehousecare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713" target="_blank" rel="nofollow">https://trubluehousecare.com/.</a>&nbsp;ABOUT TRUBLUE TOTAL HOUSE CARE®TruBlue Total House Care® provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.ABOUT COMFORT KEEPERS®For more than two decades, Comfort Keepers® has been Elevating the Human SpiritSM through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers is a division of Sodexo, the global leader in services that improve Quality of Life. Sodexo serves 100 million consumers each day in 67 countries, through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services. Comfort Keepers operates a franchise network that has grown to more than 700 locations around the world. In addition to providing services that focus on health care and senior markets, Sodexo’s integrated offerings encompass more than 45 years of experience in reception, safety, maintenance and cleaning, foodservices, facilities and equipment management, and concierge services. For more information, visit ComfortKeepers.com.

TruBlue Total House Care Announces Strategic Partnership with Comfort Keepers to Help Seniors Age in Place Safely

1851 Franchise

Through this collaboration, TruBlue becomes a Comfort Keepers preferred partner for handyman services and senior home modifications to the seniors for whom it advocates.


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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Announces Strategic Partnership with Comfort Keepers to Help Seniors Age in Place Safely

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