TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-joins-homesrenewed-coalition-2716329" target="_blank" rel="nofollow">TruBlue Total House Care</a>, a fast-growing, home-services franchise brand that provides maintenance services for seniors aging in place, has joined the <a href="https://www.homesrenewed.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-joins-homesrenewed-coalition-2716329" target="_blank" rel="nofollow">HomesRenewed</a>™ Coalition. The Coalition is a cross-industry organization dedicated to significantly increasing the number of accessible and safe homes available for residents to live in throughout the entirety of their lives by conducting research, advocating for market-based support for those aging in place, and working tirelessly to educate consumers, industry, and legislators nationwide about the importance of home updates for seniors.As the only franchise system focused on home maintenance and support services for seniors both inside and outside of the home, <a href="https://1851franchise.com/trubluetotalhousecare">TruBlue Total House Care</a> is uniquely aligned with HomesRenewed’s mission to help seniors age in place safely.&nbsp;“We are thrilled that TruBlue has joined the coalition at this critical time,” said Louis Tenenbaum, founder of the HomesRenewed Coalition. “We are currently lobbying Congress for incentives so that consumers can use their retirement funds without tax or penalty to pay for essential home modifications to allow seniors to safely age in place. TruBlue’s voice will be instrumental in this campaign.”&nbsp;With an estimated 10,000 baby boomers turning 65 years old every day,&nbsp;by 2050, nearly 20% of the U.S. population will be age 65 and older. This shift in the age distribution of our country is accompanied by a significant change in the way that generations are aging. Not only are today’s seniors living longer than their parents, they’re also healthier than past generations, allowing them to remain in their homes longer. According to the <a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-joins-homesrenewed-coalition-2716329" target="_blank" rel="nofollow">National Council on Aging</a>, 90% of seniors say they plan to remain in their homes for the next five to ten years, a trend that has only continued to grow following the COVID-19 pandemic.&nbsp;TruBlue performs thorough safety assessments for each home before modifying the space in order to accommodate the specific requirements of the senior resident, thereby significantly reducing the risk of falls and other common health hazards. Additionally, TruBlue assistance doesn’t stop once the modifications are done. TruBlue offers a range of services to provide ongoing, in-home help to assist seniors with small projects that might otherwise be extremely difficult, such as moving furniture or changing a lightbulb.&nbsp;&nbsp;“Because of our similar missions, we believe that working together with HomesRenewed will have a greater impact in helping seniors across the country age safely and comfortably in their own homes, rather than being placed in senior communities or assisted living facilities,” said <a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-joins-homesrenewed-coalition-2716329" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of TruBlue. “Not only do we hope to raise awareness around the importance of this issue, but it is also our intention to help HomesRenewed in their efforts to push for government incentives to improve the health and wellness of seniors through home modifications.”TruBlue is currently looking for qualified franchise partners to make a difference in their communities in cities across the country, including Orlando, Miami, Jacksonville and Naples, Florida, as well as Dallas and Austin, Texas.To learn more about franchising with TruBlue, visit <a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-joins-homesrenewed-coalition-2716329" target="_blank" rel="nofollow">www.trubluefranchise.com</a>.About TruBlue Total House Care:&nbsp;TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.&nbsp;About HomesRenewed Coalition:The HomesRenewed Coalition’s mission is to significantly increase the number of American homes prepared for residents to live throughout the modern lifespan. We promote the establishment of consumer incentives for home updates on Wall Street, Main Street, and Capitol Hill. Updated homes are the missing link needed to avoid a crisis in housing and care for older Americans, which threatens the long-term solvency of the social safety net. This broad-based coalition uses education and advocacy to promote market-based solutions to reduce medical costs, improve the delivery of services, and increase the dignity, choice, and independence of older Americans living in their homes in their communities. By crossing sectors and unifying voices, we are launching an “Aging in Place Industry.” Our members include Lowe’s, Lifeway Mobility, LifewiseCHM, Seniors Homes Services, VGM Live at Home, National Seating &amp; Mobility, &nbsp;TruBlue Total House Care, Age Safe America, HandyPR, Home Safety Services, and many others. For more information, visit <a href="http://www.homesrenewedcoalition.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-joins-homesrenewed-coalition-2716329" target="_blank" rel="nofollow">www.homesrenewedcoalition.com</a>.

TruBlue Total House Care Joins HomesRenewed Coalition

1851 Franchise

The home services franchise will lend its voice to the mission to help seniors safely age in place.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Joins HomesRenewed Coalition

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