Executive Q&A with Sean Fitzgerald, President of TruBlue Home Service Ally

Sean Fitzgerald didn’t set out to become a franchisor. After struggling to find the right people to expand a business he started in college, he decided to explore franchising.

“No one runs a business like an owner does,” Fitzgerald told 1851 Franchise Founder and Publisher Nick Powills on his “Franchisor Hot Seat” podcast. “Our business was unique, and it was replicable … I found it very intriguing because we knew how to run the businesses. We just needed people with passion to run it.”

In his current role at TruBlue Home Service Ally, Fitzgerald has built a brand that caters to a unique market: seniors looking to age in place. TruBlue provides essential home maintenance services that go beyond traditional senior care, focusing on ensuring a safe and well-maintained environment. With an innovative business model and a commitment to supporting franchisees, TruBlue has carved out a niche in the booming senior services industry.

During the Q&A, Fitzgerald discusses the importance of building strong relationships between franchisors and franchisees. He emphasizes that success comes from setting clear expectations, providing the right support and maintaining consistency across the brand.