From preparing homes for sale to managing rental turnovers and maintaining community properties, real estate professionals are constantly juggling timelines, vendors and customer expectations. When projects need to be completed quickly and correctly, having a reliable service partner can make all the difference.
That’s one reason why so many property managers, homeowners associations (HOAs) and real estate agents are turning to TruBlue Home Service Ally franchisees as trusted partners.
Known for its professional approach to home maintenance, repairs and aging-in-place services, TruBlue has built a reputation for responsiveness, reliability and customer care. For franchisees like Dan McMurtry, owner of TruBlue Home Service Ally of Roanoke, Virginia, those qualities have helped create long-lasting relationships with some of the most influential referral partners in the housing industry.
A Trusted Resource for Real Estate Agents
Real estate transactions often come with a long list of repairs, updates and punch-list items that need attention before a home can be listed, sold or closed. For many agents, finding contractors who will provide estimates quickly and complete work on schedule can be a constant challenge.
McMurtry has built a thriving portion of his business by solving that problem. “We do a ton of business with real estate agents here in the Valley,” McMurtry said. “Not only when they are getting homes ready for sale, but once contracts have been written as well. It's been a great relationship and partnership.”
The value goes beyond completing repairs. Real estate agents need dependable partners who help reduce stress throughout the transaction process.
“They told us they were constantly chasing other contractors to get estimates and get the work done,” McMurtry said. “They appreciate us being a more trustworthy partner. I am very quick and prompt to take care of everything. If we can take one aspect off of the real estate agent’s plate, that goes a long way.”
Because every real estate transaction typically involves multiple agents, one successful project can often lead to several new relationships and referral opportunities. “It comes down to customer service and doing what you say you are going to do,” McMurtry said.
Supporting Property Managers and HOAs With Reliable Maintenance
Property managers face many of the same challenges as real estate agents, but on an ongoing basis. Whether they are overseeing single-family rentals, multifamily communities or investment properties, maintenance issues need to be addressed quickly to keep tenants satisfied and protect property values. McMurtry says he has developed strong relationships with property management groups by focusing on communication and execution. For those managers, TruBlue’s broad range of services offers a significant advantage: instead of coordinating multiple vendors for small repairs, preventative maintenance, accessibility upgrades or home improvement projects, they can work with a single trusted partner.
Homeowners associations face similar challenges when it comes to maintaining common areas, assisting residents and preserving community standards. TruBlue franchisees are well-positioned to support HOAs through routine maintenance services, including the brand’s subscription-based Home Ally Maintenance Plans, as well as repairs, exterior projects and home safety modifications. Because TruBlue operates with insured, background-checked W2 employees rather than independent contractors, HOA boards and property managers have a reliable partner for ongoing community maintenance needs.
Built on Trust and Professionalism
One of the reasons TruBlue continues to earn referrals from real estate agents, property managers and HOAs is the brand’s commitment to professionalism. Unlike many traditional handyman companies, TruBlue franchisees operate structured businesses backed by proven systems, comprehensive training and a customer-first mindset. Their technicians are insured, vetted and trained to deliver a high-quality experience from the first phone call through project completion.
For McMurtry, who became the first TruBlue franchisee to surpass $1 million in annual revenue, that commitment to service has been a major driver of growth.
“Over the past three to four years, we've seen an incredible growth curve year over year,” he said. “When it comes to growing your business, establishing a strong referral network is essential. The demand is extremely strong, but as long as you are prepared to take advantage of it, there is no reason you can’t continue to grow.”
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/trubluehousecare/info.