TruBlue Home Service Ally

<a href="https://www.prweb.com/releases/2016/04/prweb13352718.htm?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchisee-makes-history-as-first-member-of-million-dollar-club-2726221" target="_blank" rel="nofollow">Dan McMurtry</a>, the franchisee behind&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue Home Service Ally</a> of Roanoke, Virginia, has secured his place in the company's history books as the first franchisee to surpass the million-dollar revenue mark at $1,081,967* in 2023. As the pioneering member of the brand's Million Dollar Club, his achievement is etched prominently in the annals of the company's success.“This is the culmination of a lot of hard work, so it feels great,” McMurtry said. “But really, it's all about my team. I couldn’t have done it without them.”&nbsp; Before&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchisee-makes-history-as-first-member-of-million-dollar-club-2726221" target="_blank" rel="nofollow">TruBlue</a>, McMurtry's professional journey touched various fields, including operations and food service, until he found his passion in remodeling and contracting. Following the purchase and extensive renovation of his own residence, he ran a small contracting firm for almost 10 years. As he got older, he realized he couldn't keep up with the physical labor. It was then that he stumbled upon TruBlue, a franchise specializing in handyman and home maintenance services designed to assist busy families and offer aging-in-place solutions for seniors. McMurtry, with his vast entrepreneurial experience, was quickly drawn to the franchise's strong support system and business structure.In spring of 2016, McMurtry officially signed on with TruBlue, embarking on a journey that has been an overwhelmingly positive experience.&nbsp;"Over the past three to four years, we've seen an incredible growth curve year over year," McMurtry shared. "The COVID-19 pandemic proved to be a boon for us as people spent more time at home and considered taking up various projects. The demand hasn't slowed down since."Last year, McMurtry's outstanding performance led him to win the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996">TruBlue Franchisee of the Year Award</a>. This year, he’s setting the stage for others to join him as the first member of the Million Dollar Club.A pivotal aspect of McMurtry's strategy hinges on the implementation of a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-is-breaking-through-on-the-subscription-service-industry-2719310#columns">subscription-based model</a>. It’s designed to maintain ongoing home upkeep and educate homeowners about the importance of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-shares-12-of-the-most-commonly-forgotten-home-maintenance-tasks-2724423#featured">regular home maintenance</a>.&nbsp;"The home is one asset that is constantly appreciating in value, but it is oftentimes one that is neglected the most," McMurtry said. “People take care of their vehicles better than their houses. We aim to change that with our subscription service.”When it comes to his advice for other growing TruBlue franchisees, McMurtry says the establishment of a&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">strong referral network</a> is essential, as it keeps lead costs down. When it comes to hiring in a tight labor market, he recommends personality and attitude over skill sets or resumes.&nbsp; But McMurtry’s biggest tip is quite simple: Trust&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668#featured">the TruBlue process</a>.&nbsp;“The TruBlue team really coaches you along the way and walks you down the road — they help you get out of your own way,” he said. “The demand is extremely strong, but as long as you are prepared to take advantage of it, there is no reason you can’t continue to grow.”Looking ahead, McMurtry remains optimistic, targeting a growth rate of approximately 25% for the coming year. His ambition is not merely to scale but to do so in a manner that is both sustainable and reflective of smart business practices.&nbsp;"It feels great to see Dan reach this milestone — he's an outstanding franchisee, extremely coachable and always eager to improve,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchisee-makes-history-as-first-member-of-million-dollar-club-2726221" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “Over the past few years, we've really pushed him to scale his business by allowing him to concentrate more on strategic aspects, and reach this level of success. Now that he's achieved this scalability, we're excited to see him continue to grow. Plus, the fact that he is the first franchise to accomplish this, and in a smaller market, really underscores the potential for success in all markets we operate.”Since McMurty’s accomplishment, a second owner has hit the million dollar milestone. Daniel Lucuona in Allen, TX is the second franchisee to achieve this revenue number. As TruBlue continues to grow, the brand expects to see even more franchisees across the U.S. cross the mark.TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples in Florida as well as Dallas and Austin in Texas as key development markets.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://1851franchise.com/trubluehousecare/info.">https://1851franchise.com/trubluehousecare/info.</a>*Source: 2024 TruBlue FDD - Item 19 , Gross Revenues By Quartile, High Range of Gross Revenues (page 33).

TruBlue: Meet The Million Dollar Club

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With the backing of a winning business model and robust support, Dan McMurtry saw his franchise’s annual revenue exceed one million dollars in 2023.

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TruBlue Franchisee Makes History as First Member of Million Dollar Club

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Franchisee Makes History as First Member of Million Dollar Club

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