TruBlue Home Service Ally

<a href="https://www.prweb.com/releases/2016/04/prweb13352718.htm?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchisee-makes-history-as-first-member-of-million-dollar-club-2726221" target="_blank" rel="nofollow">Dan McMurtry</a>, the franchisee behind&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue Home Service Ally</a> of Roanoke, Virginia, has secured his place in the company's history books as the first franchisee to surpass the million-dollar revenue mark at $1,081,967* in 2023. As the pioneering member of the brand's Million Dollar Club, his achievement is etched prominently in the annals of the company's success.“This is the culmination of a lot of hard work, so it feels great,” McMurtry said. “But really, it's all about my team. I couldn’t have done it without them.”&nbsp; Before&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchisee-makes-history-as-first-member-of-million-dollar-club-2726221" target="_blank" rel="nofollow">TruBlue</a>, McMurtry's professional journey touched various fields, including operations and food service, until he found his passion in remodeling and contracting. Following the purchase and extensive renovation of his own residence, he ran a small contracting firm for almost 10 years. As he got older, he realized he couldn't keep up with the physical labor. It was then that he stumbled upon TruBlue, a franchise specializing in handyman and home maintenance services designed to assist busy families and offer aging-in-place solutions for seniors. McMurtry, with his vast entrepreneurial experience, was quickly drawn to the franchise's strong support system and business structure.In spring of 2016, McMurtry officially signed on with TruBlue, embarking on a journey that has been an overwhelmingly positive experience.&nbsp;"Over the past three to four years, we've seen an incredible growth curve year over year," McMurtry shared. "The COVID-19 pandemic proved to be a boon for us as people spent more time at home and considered taking up various projects. The demand hasn't slowed down since."Last year, McMurtry's outstanding performance led him to win the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996">TruBlue Franchisee of the Year Award</a>. This year, he’s setting the stage for others to join him as the first member of the Million Dollar Club.A pivotal aspect of McMurtry's strategy hinges on the implementation of a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-is-breaking-through-on-the-subscription-service-industry-2719310#columns">subscription-based model</a>. It’s designed to maintain ongoing home upkeep and educate homeowners about the importance of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-shares-12-of-the-most-commonly-forgotten-home-maintenance-tasks-2724423#featured">regular home maintenance</a>.&nbsp;"The home is one asset that is constantly appreciating in value, but it is oftentimes one that is neglected the most," McMurtry said. “People take care of their vehicles better than their houses. We aim to change that with our subscription service.”When it comes to his advice for other growing TruBlue franchisees, McMurtry says the establishment of a&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">strong referral network</a> is essential, as it keeps lead costs down. When it comes to hiring in a tight labor market, he recommends personality and attitude over skill sets or resumes.&nbsp; But McMurtry’s biggest tip is quite simple: Trust&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668#featured">the TruBlue process</a>.&nbsp;“The TruBlue team really coaches you along the way and walks you down the road — they help you get out of your own way,” he said. “The demand is extremely strong, but as long as you are prepared to take advantage of it, there is no reason you can’t continue to grow.”Looking ahead, McMurtry remains optimistic, targeting a growth rate of approximately 25% for the coming year. His ambition is not merely to scale but to do so in a manner that is both sustainable and reflective of smart business practices.&nbsp;"It feels great to see Dan reach this milestone — he's an outstanding franchisee, extremely coachable and always eager to improve,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchisee-makes-history-as-first-member-of-million-dollar-club-2726221" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “Over the past few years, we've really pushed him to scale his business by allowing him to concentrate more on strategic aspects, and reach this level of success. Now that he's achieved this scalability, we're excited to see him continue to grow. Plus, the fact that he is the first franchise to accomplish this, and in a smaller market, really underscores the potential for success in all markets we operate.”Since McMurty’s accomplishment, a second owner has hit the million dollar milestone. Daniel Lucuona in Allen, TX is the second franchisee to achieve this revenue number. As TruBlue continues to grow, the brand expects to see even more franchisees across the U.S. cross the mark.TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples in Florida as well as Dallas and Austin in Texas as key development markets.To find out more information on costs to buy this franchise, please visit:&nbsp;<a href="https://1851franchise.com/trubluehousecare/info.">https://1851franchise.com/trubluehousecare/info.</a>*Source: 2024 TruBlue FDD - Item 19 , Gross Revenues By Quartile, High Range of Gross Revenues (page 33).

TruBlue: Meet The Million Dollar Club

1851 Franchise

With the backing of a winning business model and robust support, Dan McMurtry saw his franchise’s annual revenue exceed one million dollars in 2023.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

TruBlue Franchisee Makes History as First Member of Million Dollar Club

trublue-franchisee-makes-history-as-first-member-of-million-dollar-club

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Helps Franchisees Create Lasting Businesses

Why TruBlue?

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

TruBlue Home Service Ally Celebrates Major Milestone With Opening of Its 100th Franchise Location

TruBlue Franchise: A Unique And Profitable Opportunity For Entrepreneurs

Why TruBlue Is a Strong Franchise Choice in the Growing Senior Industry

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

From Corporate to Franchise: How TruBlue Empowers Career-Changers To Become Business Owners

from-corporate-to-franchise-how-trublue-empowers-career-changers-to-become-business-owners

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Franchisee Spotlight with photo of Renzo Contreras and Tru Blue Logo

Why This Long-Time Verizon Engineer Invested in a TruBlue Franchise to Help Fellow Veterans

renzo-contreras-trublue-franchise-senior-care

Franchisee spotlight with photo of Nicholas Maenza & Alexandra Balan and TruBlue Home Service Ally

Health Care Professionals Turn Passion for Senior Safety Into Promising Franchise Journey With TruBlue

trublue-franchise-mid-hudson-valley-opening

TruBlue Home Service Ally Ranked No. 70 on Entrepreneur’s Top Low-Cost Franchises for 2025 List

trublue-home-service-ally-ranked-no-70-on-entrepreneurs-top-low-cost-franchises-for-2025-list

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Turn Your Passion for Helping Others Into a Profitable Business With TruBlue Home Service Ally Franchise

turn-your-passion-for-helping-others-into-a-profitable-business-with-trublue-home-service-ally-franchise

TruBlue Bridges Health Care and Home: A New Standard in Aging-in-Place Support

trublue-bridges-health-care-and-home-a-new-standard-in-aging-in-place-support

TruBlue Franchisee Makes History as First Member of Million Dollar Club

MORE STORIES LIKE THIS