TruBlue Home Service Ally

CINCINNATI, Ohio —&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-accelerates-growth-in-2025-with-record-breaking-midyear-momentum-2730055" target="_blank" rel="nofollow">TruBlue Home Service Ally</a>, the franchise system dedicated to helping busy adults and seniors age in place safely and comfortably, is charging through 2025 with powerful midyear momentum. By the end of June, new franchise signings were up 300% year-to-date compared to the same period in 2024.“It’s been great — we are well ahead of our goal as far as new franchisees into the system,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-accelerates-growth-in-2025-with-record-breaking-midyear-momentum-2730055" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “Tremendous expansion and growth. The caliber of owners that are coming in are also just great — we’ve had three physicians, for example, buy franchises in the last six months alone.”These new owners reflect a rising trend of medical professionals recognizing the growing need for holistic aging-in-place solutions. TruBlue stands out by not only offering home maintenance services, but also proactively supporting the safety and accessibility of homes for seniors.“People in general have really seen the wave of seniors aging in place, beyond just care,” Fitzgerald said. “We’re making sure the home environment is well-maintained and safe. People look at that and understand how huge of a demand there is for that.”That demand is translating into more than just franchise sales. TruBlue is also seeing increased traction with its flagship&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">monthly home maintenance programs</a>, an offering designed to deliver peace of mind to families by keeping homes in top shape over time.“Our maintenance plans are beginning to ramp up and we are getting more people signing up every week,” Fitzgerald said.The brand’s growth is being driven not only by franchisees new to the space, but also by industry insiders. One standout story? Franchise broker&nbsp;<a href="https://www.linkedin.com/in/drewseifried?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-accelerates-growth-in-2025-with-record-breaking-midyear-momentum-2730055" target="_blank" rel="nofollow">Drew Seifried</a> who learned about TruBlue while helping others find a brand they could believe in — and ended up buying two units for himself.“My parents are aging,” Seifried said. “They’ve had falls. They’ve had scares. I realized this was a business with purpose — something I could really sink my teeth into and be an ambassador for. If you’re looking for a business with purpose, where the sky is the limit, TruBlue is perfect.”TruBlue also reached another major milestone this year: its first-ever brand-exclusive conference. With&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-celebrates-a-milestone-year-in-2024-with-100th-location-opened-2728304">over 100 territories now in operation</a>, the leadership team hosted the inaugural TruBlue conference to foster community, share best practices, and align on the brand’s future.“We felt like it was time for us to have our exclusive conference,” Fitzgerald said. “It was great attendance and great content, and also great participation and conversations with franchisees.”With the second half of the year underway, TruBlue shows no signs of slowing down. The brand is actively targeting new franchise partners to meet the rising demand across the U.S., especially as awareness of aging-in-place needs continues to surge.“We are excited for the continued momentum of new franchisees into the system,” Fitzgerald said. “This industry is growing fast, and TruBlue is in the perfect position to lead the way.”To find out more information on costs to buy this franchise, visit:<a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications and licenses vary by location.

TruBlue Home Service Ally: 2025 Mid-Year Growth & Franchise Opportunities

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The home maintenance and senior modification franchise surpasses last year’s total growth in just six months, with high-caliber franchisees and strong demand fueling expansion.

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TruBlue Accelerates Growth in 2025 With Record-Breaking Midyear Momentum

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Accelerates Growth in 2025 With Record-Breaking Midyear Momentum

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