TruBlue Home Service Ally, a leading home maintenance and senior modification franchise, is closing out 2024 with remarkable achievements and an ambitious vision for the year ahead. From opening its 100th location to experiencing robust systemwide growth, the brand is positioned for continued success as it enters 2025.

“This has been a very solid year,” said Sean Fitzgerald, president of TruBlue Home Service Ally. “We’ve seen healthy systemwide growth in terms of overall revenue and achieved our 100th location, which is a tremendous milestone for any franchise system. Less than 5% of franchise brands ever reach this point, and it’s a testament to the strength of our model and the dedication of our franchisees.”

In November, the milestone 100th location was awarded to Lake Bancroft, a successful franchise owner who expanded her territory with TruBlue.

“It’s always a great sign when an existing owner chooses to expand,” Fitzgerald said. “It speaks to the value and trust they place in the brand, as well as the opportunity they see for continued growth in their market.”

TruBlue experienced impressive momentum in the fourth quarter, with a growing number of new franchisees joining the system — many of whom bring senior or medical care experience. In Q4 alone, three physicians and several senior care operators signed on with TruBlue, further solidifying the brand’s reputation as a valuable addition to senior-focused portfolios.

“Our system continues to attract mission-driven entrepreneurs who see the immense value in helping seniors age in place safely and comfortably,” said Fitzgerald. “We are especially excited about the diverse backgrounds and expertise our new franchisees bring to the table, which will help us better serve our customers and communities.”

Looking ahead, TruBlue is poised for exponential growth. “Time is on our side,” Fitzgerald said. “This industry, especially service brands like ours, rewards consistency and growth over time. We expect 2025 to be a banner year, not only in adding new locations but also in growing our AUV (average unit volume) across the board.”

TruBlue has identified key markets for expansion, including Orlando, Miami, Jacksonville and Naples in Florida, as well as Dallas and Austin in Texas. These areas represent prime opportunities to meet the growing demand for senior home modification and maintenance services.

“As awareness around aging in place grows, so does the demand for TruBlue’s services,” said Fitzgerald. “We are actively seeking new franchisees who share our passion for making a difference in their communities while building a successful business.”

TruBlue’s mission of improving lives through reliable home maintenance and senior care continues to resonate with franchisees and customers alike. The brand’s flexible, mobile business model, combined with its low startup costs and high potential for profitability, make it an attractive option for entrepreneurs looking to invest in a purpose-driven business.

“At TruBlue, we believe we’re not just improving homes — we’re improving lives,” said Fitzgerald. “Our franchisees feel good about the work they do every day, and that sense of purpose is what drives our success.”

As TruBlue looks ahead to 2025, the brand is actively seeking passionate, community-focused entrepreneurs to join its growing franchise network. With a proven business model, strong corporate support and an increasing demand for its services, TruBlue is well-positioned to continue leading the senior home care and maintenance industry into the future.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/trubluehousecare/info.

About TruBlue Home Service Ally:

TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.

All locations are independently owned and operated. Service offerings, certifications and licenses vary by location.