TruBlue Home Service Ally

In the era where everything from our meals to our entertainment is conveniently delivered to our doorsteps,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue Home Service Ally</a> is revolutionizing home maintenance with a similar model that promises convenience, peace of mind, cost savings and safety. The result? A recurring-revenue franchise model unlike anything else in the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">booming aging in place industry</a>.&nbsp; "Home Maintenance services are poised to revolutionize the senior services space, currently a small yet rapidly evolving segment of our business,” TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living-2726310" target="_blank" rel="nofollow">Sean Fitzgerald</a> said. “We've overhauled our approach to simplify management and enhance consumer understanding of essential home maintenance tasks. The challenge lies not in the willingness to maintain homes but in the knowledge of what exactly needs to be done.”<h2>The Necessity of Routine Home Maintenance</h2>Just as regular oil changes and tire rotations are critical to keeping a car running smoothly and preventing major issues down the line,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-shares-12-of-the-most-commonly-forgotten-home-maintenance-tasks-2724423">routine home maintenance</a> is essential to the longevity and safety of our living spaces, Fitzgerald said.&nbsp;"Our Home Ally Maintenance &amp; Monthly Service plans are really inspired by the automotive industry's approach,” Fitzgerald said. “It’s the Jiffy Lube mentality — if you look at your car, for example, people are conditioned to get routine maintenance. Everyone knows it. You don’t drive until it breaks down. The home should be the same, but people don’t realize that. Regular maintenance can prevent many costly and frustrating issues down the line. It's important to make sure our homes stay in top condition.”&nbsp;For empty nesters and those opting to age in place, this model offers a solution to the myriad tasks that become cumbersome or challenging over time, whether it be draining the hot water heater, sealing doors, touching up paint, putting batteries in smoke directors, fixing a sink or otherwise.&nbsp;<h2>Beyond Maintenance: Safety, Comfort and Peace of Mind</h2>Beyond simple repairs, TruBlue's home maintenance model is about creating a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-joins-forces-with-close-the-gap-in-senior-care-to-prioritize-seniors-in-need-during-fall-prevention-month-2723602#franchisor">worry-free living environment</a> where homeowners can feel secure and comfortable. The Home Ally Maintenance and Service packages offer annual and quarterly maintenance recommendations, along with preferred scheduling and discounts on repairs, making it easier for homeowners to be proactive and prepared for any home maintenance need."It's nice to know that if you have an issue or a repair you need done, you are a prepared customer," Fitzgerald said. “We believe that the maintenance model is the future, and people are conditioned for it. Not only do we maintain the home, but we also offer helping hands packages that clients can sign up for so they don’t have to worry about their to-do lists.” Additionally, to create more value for maintenance plan holders, TruBlue leverages its comprehensive technology suite for seamless management and billing, coupled with educational resources for homeowners.&nbsp;<h2>A Boon for Business: Keeping TruBlue Thriving</h2>The maintenance plan&nbsp; model is not just a win for homeowners — it's also a strategic business move for&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/spend-the-day-with-this-trublue-franchisee-in-idaho-2724193#featured">TruBlue franchisees</a>. This model fosters a continuous relationship with clients, allowing the company to regularly assess homes for potential issues and offer solutions before minor problems unexpectedly escalate into major — and costly — repairs.&nbsp;“The model really creates a recurring revenue stream, providing franchisees with financial stability and predictability,” Fitzgerald said. “It also opens doors to additional services and referrals, as satisfied customers are more likely to recommend TruBlue to friends and family. It's a win-win for everybody.” According to Fitzgerald, consumers are increasingly becoming more acclimated to subscription-based service models. “It isn’t a hard sell anymore,” he said. “People are used to paying for subscription services now, which wasn’t really the case 20 years ago. Everything is a subscription today, and the customer is more willing to sign on with our maintenance&nbsp; packages.” <a href="https://1851franchise.com/trubluehomeserviceally/from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996">Dan McMurtry</a>, for example, is a TruBlue franchisee in Roanoke, Virginia. He says his strategy hinges on the implementation of the Home Alley Maintenance Plan model."The home is one asset that is constantly appreciating in value, but it is oftentimes one that is neglected the most," McMurtry said. “People take care of their vehicles better than their houses. We aim to change that with our Maintenance Plan service.”<h2>The Future of Home Maintenance</h2>Today, the importance of providing aging in place solutions has never been greater — a whopping&nbsp;<a href="https://www.forbes.com/health/healthy-aging/aging-in-place-statistics/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living-2726310" target="_blank" rel="nofollow">77%</a> of adults over the age of 50 say they prefer to age in place. TruBlue is partnering with more franchisees and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">national senior service companies</a> across the country to help spread the word about our home modification and maintenance programs and to promote each other's complimentary services.“When talking to large organizations in the senior services industry, they are excited about the maintenance plan model because it isn’t just about home modifications. It is also about ongoing help and support,” said Fitzgerald. “Companies are really excited about how our maintenance plan model can help seniors age in place more successfully and overcome safety issues.”Looking ahead, Fitzgerald says maintenance plan services are going to continue to be a big part of the TruBlue business model. “This type of service is really needed,” he said. “It's not like we are inventing a new category. It is just that no one has really approached it like we have on such a large scale. It is still an educational process, but once people learn about it, they really like it. We are very excited about what that means for the future of TruBlue.”For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">https://1851franchise.com/trubluehomeserviceally</a>.

TruBlue's Home Maintenance Plans: A Future of Effortless Living

1851 Franchise

As home service brands increasingly move to subscription-based models, TruBlue is doing the same with routine maintenance by becoming the "Jiffy Lube of home maintenance."

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why Home Maintenance Plans are the Future: TruBlue's Vision for Effortless Living

why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

TruBlue & Lifewise Partner to Create Safer Homes for Seniors

trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors

Fergusons' Lifestyle Business Success with TruBlue Franchise

Build a Business That Supports Lifestyle Goals With TruBlue

trublue-home-service-ally-lifestyle-franchise-success

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

After discovering a passion for helping seniors age in place safely, John Dawes is bringing the handyman and home safety franchise to Sioux Falls.

trublue-home-service-ally-franchisee-john-dawes-sioux-falls

Why Home Maintenance Plans are the Future: TruBlue's Vision for Effortless Living

MORE STORIES LIKE THIS