TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 80-unit home maintenance franchise, has carved out a lucrative niche as the only franchise brand focused on providing maintenance services for seniors aging in place and busy families. TruBlue believes that aging in place starts with a safe home, and the company offers ongoing in-home support to help seniors remain at home for as long as possible. Now, with the senior population growing and the demand for home services skyrocketing post-COVID, the brand is seeing significant growth all over the country, including in the beautiful city of Denver, Colorado.&nbsp;<a href="https://1851franchise.com/trubluehousecare/why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149">Mark</a> and&nbsp;<a href="https://www.linkedin.com/in/julie-odell-bb70a74?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">Julie Odell</a>, the Colorado-based couple who own two TruBlue locations in the Aurora area, for example, have a deep passion for supporting the elderly, as well as one for home remodeling and entrepreneurship. Before franchising, Julie sold advertising to several print publications, while Mark worked in financial services with a specific niche of offering financial planning to seniors. When the couple decided to invest in a business of their own, they were familiar with TruBlue because of Mark’s experience in the senior sector. They understood the brand’s uniquely strong position in the marketplace because of personal experience.Success came quickly as the couple broke the brand’s first-month<a href="https://1851franchise.com/trubluehousecare/why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149"> sales record</a> in February 2021. Since then, Mark and Julie have dedicated themselves to raising the bar for the services a maintenance company should provide, both inside and outside of the home.“We didn’t know what to expect when we first signed on,” said Mark. “We had done our due diligence, and we knew there was a huge need for what we were going to offer, but you never know how the business will go. We were conservative with our projections, and from the minute we opened for business, we’ve been slammed. There has been no lull in the demand. Our projections were blown out of the water, and we broke the record for first-month sales by $5,000. The Denver market has basically exploded, and we are happy to be a part of that.”The Odells attribute this growth to the vast array of clientele they can serve with TruBlue. While senior services are a significant focus of the brand, it also fulfills the needs of busy families who want to spend less time tackling housework and more time making memories with their loved ones.“We quickly realized there is no limit to who could benefit from a service like this, from stay-at-home moms to hectic families and seniors,” said Julie. “As we started to peel away at the layers, we realized our target market is everyone, and we have the opportunity to help our friends, our friend’s parents — literally everybody.”And in Denver specifically, Julie says a high number of busy families don’t want to waste their weekends doing home maintenance. Denver is one of the&nbsp;<a href="http://www.homebuyinginstitute.com/news/denver-market-goes-into-turbo-mode/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">fastest-growing cities</a> in the country, especially after the COVID-19 pandemic created a&nbsp;<a href="https://www.5280.com/2021/05/covid-19-created-the-hottest-real-estate-market-denver-has-ever-seen/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">massive influx</a> of homebuyers flocking to the area.&nbsp;<a href="https://www.census.gov/quickfacts/denvercountycolorado?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">According to the U.S Census Bureau</a>, Denver features more than 300,000 households.&nbsp;“It is such a hot spot, and we can make an impact by providing a service that allows homeowners to get their free time back,” Julie said. “We’ve been able to elevate expectations when it comes to customers, especially with the senior community and busy young families. We’ve been able to set ourselves apart and raise the bar.”Now, the Odealls say their sales are up 30% over last year, and the business shows no signs of slowing down. “We are just busy, plain and simple,” said Julie. “That type of solid year-over-year growth is a huge deal in those first few years. We are on track to hit the Winner’s Circle milestone and are excited about the future.”&nbsp;<a href="https://www.franchising.com/news/20211207_dj_and_paige_lewis_bring_trublue_total_house_care_franchise_to_denver.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">DJ Lewis</a> is another TruBlue franchisee in the Denver area. The long-time Denver resident worked for 18 years in the oil and gas industry and held several management positions throughout his career. When it was time for a change of pace and a job that would allow him to spend more time with his family, he set off to do something on his own. That is when he discovered TruBlue Total House Care.“I looked at a few franchise brands and loved the idea of having that support infrastructure and proven business model — not doing it on my own,” said Lewis. “TruBlue came up, and I liked that it was something I could do that wouldn’t require a brick-and-mortar shop. I also heard about the Odells doing well in Denver, and I spoke to Mark about the concept.”Without the need for a brick-and-mortar location, TruBlue’s&nbsp;<a href="https://1851franchise.com/trubluehousecare/5-reasons-to-invest-in-trublue-total-house-care-2719071#featured">startup costs</a> stay considerably low, ranging from just $65,000 to $91,000. The business is significantly easier to run than other senior care or home maintenance concepts.Lewis officially opened in 2021 and, similar to the Odells, has seen a solid increase in demand, repeat clients and referrals since then.&nbsp;“Most of my customers are busy families, and Denver overall has been booming for the last several years,” he said. “With the COVID-19 pandemic, even more people are moving here, and it is very densely populated. That helps word-of-mouth get around. It is a big city but feels like a small community. There are a lot of new homeowners, upgrading homes, moving in and moving out, which creates a lot of opportunity in all aspects of TruBlue.”<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">Sean Fitzgerald, TruBlue’s President</a>, says the team is hoping to find more growth-minded franchisees in the Denver area, with room to add 10 more territories between Boulder and Colorado Springs. Nationwide, the team hopes to reach 225 units by 2025.&nbsp;“Our franchisees in Denver are a great example of scalability our model provides,” said Fitzgerald. “It is a growing city with great demographics and a lot of suburban homeowners looking for our services. When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success.”The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">https://trubluefranchise.com/.</a>

Why These TruBlue Total House Care Franchisees are Thriving in Denver

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With franchisees seeing significant growth in the Mile High City, the home maintenance and senior home services franchise brand has identified room to add 10 territories in the area.

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At&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, a national franchise providing handyman services, home maintenance and senior home modifications, women franchisees are proving that leadership in the trades isn’t about swinging the hammer — it’s about building relationships and delivering meaningful service to the community.The stories of&nbsp;<a href="https://www.linkedin.com/in/dara-sharma777">Dara Sharma</a>, owner of&nbsp;<a href="https://www.trublueally.com/Franklin-brentwood/">TruBlue of Franklin and Brentwood, Tennessee</a>, and&nbsp;<a href="https://www.linkedin.com/in/paulapasquinelli">Paula Pasquinelli</a>, owner of&nbsp;<a href="https://www.trublueally.com/north-pittsburgh/">TruBlue of North Pittsburgh</a>, illustrate how women from diverse professional backgrounds are using franchising to create businesses that combine purpose, leadership and opportunity.<h2>Dara Sharma: Building Opportunity and Empowering Women in the Trades</h2>Before becoming a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> franchisee, Sharma spent more than two decades building a successful career in interior design, architecture and construction in the Nashville area. Her experience included designing healthcare facilities, universities, commercial offices and luxury residential spaces. Yet after years of climbing the corporate ladder, Sharma realized she wanted something more.Opening a TruBlue franchise gave her the opportunity to take control of her career while creating a business that aligned with her values and experience.Today, Sharma leads TruBlue of Franklin and Brentwood, focusing on serving busy families and helping seniors safely age in place. But equally important to her is building a team that creates opportunities for other women in the industry.“I have a handywoman who was working with us as an assistant, and she has been with the company for over two years now,” Sharma said. “As we’ve grown, she’s been able to grow in her role as a handywomen, gain more skills, as well as be involved in the day to day operations of the business. That has allowed me to step back from the day-to-day operations and be more involved with the marketing and networking side of the business.”That evolution in her team recently led to a promotion that Sharma says she’s especially proud of. “I recently promoted her to have more responsibilities within the company, and now there are two women making this TruBlue franchise a success,” Sharma said. “We are always happy to help people start a new career path and offer training in certain trades.”While Sharma entered the business with a strong background in design and construction, she emphasizes that the TruBlue franchise model&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">supports entrepreneurs from diverse professional backgrounds</a>.“There are many TruBlue owners who are women that have no background in construction or handyman services or repair and maintenance,” she said. “I would say don’t be scared to venture out into something you don’t know — the support team has your back.”She gives some of that credit to&nbsp;<a href="https://1851franchise.com/strategicfranchising/building-a-network-how-franchisees-support-and-learn-from-each-other-2729453">TruBlue’s corporate support network and franchise community</a> as major reasons for her growth over the past three years. “I leaned heavily into the corporate team and other TruBlue owners who may have gone through similar growth challenges and growing pains,” Sharma said. “Other franchisees were always there to help and offer advice.”For Sharma, owning a TruBlue franchise isn’t about personally performing every repair. “We are set up to hire team leads who have years of experience in the industry, so the business is really about building relationships with our customer and with the Trublue team,” she said. “While I may not be able to do the repairs myself, I know how to heavily lean on my team, be a good communicator, organize the jobs and take care of the customers.”And increasingly, Sharma sees women playing a larger role in an industry that once excluded them. “There is really a movement right now in the construction industry with women becoming contractors, builders, and business owners of trades companies — it’s not just a man’s world anymore,” she said. “My customers also love working with a woman in this industry because they feel a little more comfortable sharing their feedback and getting the attention to detail that they are looking for.”<h2>Paula Pasquinelli: Turning a Passion for Helping Seniors Into a Thriving Business</h2>Pasquinelli's path to franchising was a little different. She'd spent her career in health care technology and nonprofit work, with a focus on services for older adults. Through that, she saw firsthand how tough it can be for seniors to stay safe in their own homes. When she discovered TruBlue, she saw an opportunity to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-now-is-the-perfect-time-to-join-the-home-maintenance-industry-with-trublue-2728594">address a real need in her community while running her own business</a>.She purchased an existing TruBlue territory in North Pittsburgh, allowing her to begin operations with an established customer base. “We hit the ground running because we already had a good customer base that trusted the company and the technicians,” Pasquinelli said.Since then, the business has grown steadily. “We started out with just a few technicians, and we now have six employees,” she said. “We are doing more work in the senior space, more home modifications to help people stay safe at home.”Those&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior-focused services</a> are the part of the business she finds most rewarding. “That is my favorite part of the business — home safety assessments and talking to seniors to understand what support they need,” Pasquinelli said.The franchise has also allowed Pasquinelli to combine business ownership with something equally meaningful: working alongside her family.“One of the reasons I bought this business was so that I could work with my sister,” she said. “She had been living out of state for almost 10 years. When she moved back to Pittsburgh, I wanted to reconnect and make sure we stayed close. She works with me now, which has been so great.”Having that trusted support system has helped Pasquinelli maintain balance as the business has grown. “I’ve been able to maintain a good work-life balance because I have trust in my sister and the team,” she said.&nbsp;Like Sharma, Pasquinelli initially wondered how customers might respond to a woman leading a handyman and home services company. Instead, she found it became an advantage.“When it comes to a woman owning a handyman business, I was a little worried because I can’t physically do the work, and I thought maybe customers wouldn’t believe I was credible,” she said. “But I found the opposite to be true. In any space, being a female entrepreneur is a valuable asset. If you put the work into it, people do trust you. They trust me, maybe even more, because I am a woman succeeding in a man’s industry.”She encourages other women who may be considering entrepreneurship to embrace the opportunity, even if it feels uncertain at first.“For any female entrepreneur, the hardest part is making the decision to leap because it is risky,” she said. “But there is no reward if you don’t take risks. You just have to be ready for a ride.”<h2>A Growing Opportunity for Women in Home Services</h2>As more women enter industries like construction, property maintenance and home services, the definition of leadership in those sectors is evolving.Franchise systems like TruBlue are helping accelerate that shift by&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">providing structured processes, training and support</a> that empower entrepreneurs from a wide range of professional backgrounds.Whether empowering women on their teams, helping seniors age in place or creating opportunities for their families, both franchisees represent a new generation of business owners redefining what success looks like in the home services industry.“There is really a movement happening right now,” Sharma said. “Women are stepping into these roles and proving that they belong in this industry.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

Women entrepreneurs are thriving in historically male-dominated fields like home services and construction, building successful companies and reshaping expectations about business leadership.

Women Leading the Way: How TruBlue Franchisees Are Building Businesses, Empowering Teams and Serving Their Communities

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, a national franchise providing handyman services, preventative home maintenance and senior home modifications, has become a natural fit for husband-and-wife and family-owned teams. With a structured business model, low overhead and robust corporate support,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> allows couples to divide responsibilities, leverage complementary strengths and serve their communities with purpose.The stories of&nbsp;<a href="https://1851franchise.com/cell-phone-store-owners-set-out-on-a-new-mission-to-help-seniors-with-trublue-home-service-ally-franchise-2727462">Connie and Kevin Mottle</a> in Highland Lakes, Texas, and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116">Janet and Jeff Sloan</a> in Greeley, Colorado, illustrate how TruBlue empowers families to succeed, both professionally and personally.<h2>Connie and Kevin Mottle: Building on Shared Values</h2>Connie and Kevin Mottle didn’t initially set out to open a business together, but over time, the idea began to take shape. After owning two businesses in the past, including a successful cell phone store they ran for 11 years, the couple was looking for something with purpose. Personal experiences caring for Connie’s aging parents made&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">the need for reliable senior home services</a> impossible to ignore.“We were looking at doing a handyman or home maintenance type business,” Connie said. “A lot of this came down to what we dealt with as my parents were aging. We found TruBlue and it really aligned with what we wanted to do and what we were looking for. Rather than starting that business from scratch, we started looking into what franchising had to offer us.”For Kevin, who had previously built businesses independently,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">the franchise structure was appealing</a>. “I started my last two businesses from scratch, which took a lot of time and wasn’t necessarily my strength,” he said. “TruBlue already has the structure and national presence, which made it a perfect fit for us.”Connie agreed that the built-in support was critical. “Knowing that there’s a system in place gives us confidence in our ability to grow the business,” she said.One of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">the biggest advantages TruBlue provides for couples</a> is clarity around roles. Rather than competing for responsibilities, franchisees are encouraged to lean into their individual strengths.“I do a lot of the marketing and things like that, so it’s really been beneficial in the ways that we work,” Connie said. “They offer all the support and are always willing to help and lend an ear and help us make changes. Kevin focuses more on operations and building the team.”Connie added that defining responsibilities has strengthened both their marriage and their business. “It’s been good owning something as a couple, we had to figure out our own strengths,” she said. “We are figuring out what the day, the month and even the year looks like. Luckily, we share the same ‘why.’ That is a great foundation to work off of.”Just as important, the Mottles understand the importance of boundaries. “We also know when to step away from the business day,” Connie said. “We are empty nesters, and we could spend all day in the office, but when it comes time to separate work and home, you need to.”<h2>Janet and Jeff Sloan: Mission-Driven Ownership</h2>For Jeff and Janet Sloan, TruBlue represented a continuation of a life dedicated to service. After 25 years in the military, Jeff was ready for a new chapter that still allowed him to serve others.“We have always had a heart for serving seniors,” Jeff said. “After quite a bit of research, we found TruBlue and were drawn to the business model, supporting seniors while taking care of their homes so they can age in place. Who doesn’t want to stay in their home as long as they can in safety, independence and dignity? That is really what drew us to TruBlue.”<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-opportunity-for-veterans-2727890">The franchise model itself particularly appealed to Jeff’s background</a>. “The whole structured process really aligns with the way the military operates,” he said. “We loved that franchise business model. The training, the support, the marketing, the technology, the leadership, it is all already in place.”Like the Mottles, the Sloans divided responsibilities based on strengths.“We’ve broken up the tasks a bit,” Jeff said. “I am more in charge of the operations side of things and she does more of the marketing. She gets out promoting in the community. We’ve broken it down based on what we like to do. She likes interacting with people, and I enjoy the nuts and bolts. With that delegation of responsibilities, it has worked out really great for us.”Janet says that communication is key when working with your spouse. “One of the things you have to remember when working from home, you sometimes just have to separate work-life,” she said. “You have to be able to communicate on that. That is a good daily reminder: ask your TruBlue partner what they are thinking about at the moment before jumping into something.”And while working with a spouse can be rewarding, the Sloans say the support behind the scenes matters just as much. “The thing that I really benefit from is having someone at TruBlue who I can speak with and ask questions. We have a team out there,” Janet said. “It might not be in the office, but they are a quick phone call or an email away. Having that support really helps quite a bit. You won’t have all the answers, so TruBlue gives you a network to brainstorm.”Jeff put it simply: “Two heads are better than one. There is a lot to get done. I can’t imagine having to do everything that she does.”<h2>A Reputation Built on Family Trust</h2>For both couples,&nbsp;<a href="https://1851franchise.com/why-this-couple-left-corporate-america-to-build-a-community-focused-trublue-business-in-the-town-where-they-raised-their-sons-2730844">the family-owned nature</a> of their business isn’t just operational, it’s personal.“Our partnership brings a unique advantage to our customers,” Connie said. “We bring that trust and consistency and accountability. We actually live here in the community. This carries our name and reputation as well. Our personal investment shows in how we treat customers in every project.”Janet shares that same focus on integrity. “There is something to be said about being honest and making sure people in your community can really trust you and the service you are providing,” she said. “We intend to keep doing that.”For couples considering franchising together, Jeff offers straightforward advice:“Make sure you go into something you are passionate about,” he said. “We really have a heart for serving those seniors in the community. Make sure it is a mission that you are passionate about and you can enjoy working on together.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

For many couples and families, owning a business together is about building something meaningful that reflects shared values. Here’s how TruBlue fits the bill. 

How TruBlue Home Service Ally Supports Husband-and-Wife and Family-Owned Franchise Teams

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1851 Franchisee Spotlight graphic with photo of Richard Scott, TruBlue Home Service Ally

Inspired by His Mother's Battle With MS, Richard Scott Is Helping East Alabama Families Age Safely at Home With TruBlue Home Service Ally

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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For&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, President of&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, leadership has never been theoretical. It has been shaped by lived experience that revealed not only the gaps in how families prepare for aging, but also the opportunity to build something better through TruBlue Home Service Ally. He recently shared his perspective as a contributing author to&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies/dp/1590942620">“Aging in Place Conversations - The Caregiver's Edition: Stories, Strategies, and Support for Aging in Your Community”</a>, a series created by members of the&nbsp;<a href="https://ageinplace.org/">National Aging in Place Council</a>.At the center of his mission is a philosophy Fitzgerald returns to often. “Here’s what I know for sure: aging in place is a process,” he wrote. “When done right, it’s safer, more affordable, and what seniors deserve, but it requires commitment, clear steps, and the willingness to think ahead.”That belief is a leadership framework rooted in foresight, discipline and a commitment to solving problems before they happen.<h2>A Leadership Philosophy Built on Experience</h2>Over more than two decades, Fitzgerald has worked across senior care, rehabilitation and home services, gaining a 360-degree view of what it truly takes to support aging populations.From his time at BrightStar Senior Care to his leadership role at FYZICAL Therapy &amp; Balance Centers, Fitzgerald saw firsthand how care extends beyond clinical settings. It is influenced by mobility, environment and, most critically, the home itself.Today, as President of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, that insight shapes his leadership approach. “Our business model is great because the demand to age in place is only going to increase,” Fitzgerald said. “I don’t see that going away anytime soon.”Rather than building a business that reacts to needs, Fitzgerald has focused on one that anticipates them. That is a theme that runs through both his leadership style and TruBlue’s operational model.<h2>The Personal “Why” Behind the Mission</h2>Behind Fitzgerald’s leadership is a deeply personal story that transformed his professional focus into a lifelong mission.After navigating the realities of caring for his mother during her battle with cancer, Fitzgerald saw firsthand how difficult it is for families to adapt homes in real time. But it was another moment that ultimately defined his purpose.A fall suffered by his father-in-law changed everything. “In that single moment, everything changed,” Fitzgerald wrote, recalling how quickly a normal home became inadequate for care.Despite the family’s efforts, they were forced into a reactive position as they tried to modify a home that had never been designed for safety. That experience shaped one of Fitzgerald’s core leadership beliefs.“Most falls can be prevented,” he wrote. “Most homes can be adapted. Most crises can be avoided, if families have the information and support to plan ahead.”It’s a mindset that now drives both his leadership and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">TruBlue’s mission</a>.<h2>From Insight to Framework: The Three Pillars of Aging in Place</h2>Fitzgerald’s ability to simplify complexity is one of his defining leadership traits. In his writing, he outlines three pillars that guide successful aging in place, a framework that also mirrors how he builds teams, systems and businesses.<h3>1. Start With the Home</h3>“The number one challenge to aging in place is the home environment,” Fitzgerald has said. “We fill that unique niche.”His book reinforces that idea, emphasizing that many risks are hidden in plain sight:“Most falls don’t happen because a senior is clumsy, they happen because the home is working against them.”<h3>2. Make Meaningful, Practical Changes</h3>Rather than large, disruptive renovations, Fitzgerald advocates for simple, high-impact solutions.“You don’t need a total remodel. You need the right plan, the right priorities, and a partner you trust to make it happen,” he wrote.<h3>3. Commit to Ongoing Maintenance</h3>If there’s one area where Fitzgerald sees families fall short, it’s consistency. “Even the safest house becomes dangerous if routine upkeep is ignored,” he wrote.That insight has shaped&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living-2726310">TruBlue’s recurring service model</a>, which emphasizes ongoing maintenance over one-time fixes. “We can help you treat your home like you would your car,” Fitzgerald said. “Everybody gets their car in for maintenance routinely, and your home should be the same.”<h2>Leadership That Extends Beyond the Business</h2>Fitzgerald’s leadership philosophy is deeply tied to impact. At TruBlue, that means&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868">building a model that serves both customers and franchisees</a> meaningfully.“Our higher standards are already built in because of the senior market,” Fitzgerald said. “But that level of professionalism and peace of mind is something all homeowners appreciate, regardless of age.”That commitment to trust and consistency is not accidental. It is a direct reflection of Fitzgerald’s belief that businesses should be built around real problems and real people.<h2>A Growing Industry, Guided by Purpose</h2>The aging-in-place movement is no longer a future trend. It is a present-day reality driving demand across the home services sector.“It’s no longer theoretical. The wave is here,” Fitzgerald said. “We’re seeing it in real time, and it’s what’s driving our growth.”As assisted living costs continue to rise and more families seek alternatives,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-now-is-the-perfect-time-to-join-the-home-maintenance-industry-with-trublue-2728594">TruBlue’s role becomes increasingly critical</a>. “There aren’t going to be enough assisted living facilities,” Fitzgerald said. “That will only drive the cost up more. Everyone is looking to support aging at home.”<h2>The Core Lesson: Leadership Is About Anticipation</h2>At its core, Fitzgerald’s leadership philosophy comes down to one idea: anticipation. It’s a lesson reinforced both personally and professionally. “Safe aging in place does not happen by accident,” he wrote. “It happens because people who care take action before a crisis.”Whether guiding families, supporting franchisees or scaling a national brand, Fitzgerald’s approach is rooted in thinking ahead. And it is what continues to define both his leadership and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services-2731585">the future of TruBlue</a>.Order “Aging in Place Conversations - The Caregiver's Edition: Stories, Strategies, and Support for Aging in Your Community”&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies/dp/1590942620">here</a>.&nbsp;For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Leveraging personal experiences and franchising expertise, the President of TruBlue Home Service Ally guides the brand’s growth as it aims to make aging in place safer and more affordable.

How Sean Fitzgerald Is Turning Personal Experience Into a National Mission Around Aging in Place

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From March 6-8,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> brought its franchise network together for the 2026 Annual Conference.Set against the backdrop of one of the fastest-growing trends in home services,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868">aging in place</a>, this year’s conference highlighted the system’s momentum as well as the franchisees leading the way in their communities.<h2>A System Built on Momentum</h2>The energy at this year’s conference reflected a brand that is accelerating on all fronts.&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> entered 2026 on the heels of a record-breaking year and continued that trajectory with over twenty new franchise signings in Q1 alone.“Our momentum coming into this year has been incredible, and the conference really brought that to life,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of TruBlue. “We’re seeing growth across the board, with new franchisees joining the system, existing owners scaling their businesses and increasing awareness around the need for aging-in-place services.”That growth is being driven by a powerful demographic shift. As more Americans choose to remain in their homes as they age, the need for reliable, non-medical home services continues to rise.“The aging-in-place wave is no longer something we talk about as a future trend. It’s happening right now,” Fitzgerald said. “Our franchisees are on the front lines of that demand, providing practical solutions that help people live safely and independently in their homes.”<h2>Reinforcing a Mission-Driven Culture</h2>Growth and performance were a major part of the conversation, but the conference also underscored the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/empowering-entrepreneurs-with-minimal-experience-how-trublue-makes-it-possible-2729583">purpose-driven mission behind the brand</a>. Rather than operating as a one-time service provider, TruBlue is built to support long-term relationships with homeowners, particularly seniors in need of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">ongoing maintenance and safety modifications</a>.That unique positioning was a key focus of the conference, including breakout sessions and discussions around local partnerships, as well as expanding&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-home-maintenance-plans-are-the-future-trublues-vision-for-effortless-living-2726310">recurring revenue through Home Maintenance Plans</a>.<h2>Recognizing Excellence Across the System</h2>One of the conference’s highlights was the annual awards ceremony, where TruBlue honored franchisees who reflect the brand’s standards.Franchisee of the Year,&nbsp;the brand’s highest honor, was awarded to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-i-bought-a-trublue-franchise-brian-winton-creating-a-legacy-and-supporting-the-community-in-chattanooga-tennessee-2722455">Brian Winton</a> and&nbsp;<a href="https://www.linkedin.com/in/amber-ferguson-108876152">Amber Ferguson</a>, recognizing their outstanding business performance and commitment to the TruBlue mission.The&nbsp;Rookie of the Year award celebrated several standout new owners who quickly made an impact in their markets, including&nbsp;<a href="https://1851franchise.com/jeff-kinkade-trublue-north-johnson-county-2729857">Jeff and Will Kinkade</a>, Michael and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>,&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Cassondra and Miles Bottoms</a>, and&nbsp;<a href="https://1851franchise.com/jean-soong-trublue-brooklyn-franchise-2729758">Jean Soong</a>.The&nbsp;Foundation Award, which honors franchisees who embody TruBlue’s core values and purpose, was presented to Bob and Glenda Kniss, Amber and Brian Winton,&nbsp;<a href="https://www.trubluefranchise.com/blog/assessing-life-igniting-entrepreneurship-tad-and-tara-albrights-journey-into-franchise-ownership-with-trublue-home-service-ally">Tad Albright</a> and&nbsp;<a href="https://1851franchise.com/how-this-corporate-consultant-found-his-true-calling-with-trublue-franchising-2727744">Benny Wink</a>.<h2>Celebrating Performance, Innovation and Leadership</h2>In addition to the top honors, TruBlue recognized franchisees across a range of performance and leadership categories:<ul><li>Best Estimate-to-Job Conversion:&nbsp;<a href="https://www.trublueally.com/north-wichita">North Wichita</a></li><li>Brand Champion:&nbsp;<a href="https://1851franchise.com/why-this-experienced-interior-designer-is-now-a-trublue-franchisee-in-nashville-2724071">Dara Sharma</a></li><li>Rising Star:&nbsp;<a href="https://www.linkedin.com/in/jay-lowery-8ab8291bb">Jay Lowery</a>, Tad Albright,&nbsp;<a href="https://www.linkedin.com/in/wendy-linker-380397280">Wendy Linker</a></li><li>Marketing “Trendsetter”:&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a> and Michael Smith,&nbsp;<a href="https://www.linkedin.com/in/tomgrays">Tom Gray</a> and&nbsp;<a href="https://1851franchise.com/oif-veteran-and-property-manager-team-up-to-bring-trublue-to-cleveland-2723730">Jason Rowland</a></li></ul>The brand also highlighted the importance of collaboration through its Advisory Group Members: Jeff and Janet Sloan, Tom Gray and Jason Rowland,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996">Dan McMurtry</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">Adam and Lake Bancroft</a>, and&nbsp;<a href="https://1851franchise.com/family-run-homebuilders-and-diy-bloggers-sign-on-with-trublue-franchise-2727091">Darrel and Traci Ferguson</a>.Top-performing franchisees were recognized in the Winner’s Circle, including Lake and Adam Bancroft,&nbsp;<a href="https://1851franchise.com/forensic-engineer-revs-up-trublue-franchise-in-florida-2723674">Paul Hines</a>, Jeff and Janet Sloan,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-joins-forces-with-close-the-gap-in-senior-care-to-prioritize-seniors-in-need-during-fall-prevention-month-2723602">Nate Kear</a>,&nbsp;<a href="https://www.linkedin.com/in/hrkniss">Bob Kniss</a> and&nbsp;<a href="https://www.trubluefranchise.com/blog/quinn-malone-is-using-passion-home-flipping-experience-to-start-his-franchise">Quinn Malone</a>. Dan McMurtry was honored as a member of the Million Dollar Club.<h2>Scaling With Purpose</h2>As the conference wrapped, one message remained clear: TruBlue’s growth is being driven by a real market need. “There is a significant gap in the marketplace when it comes to reliable, small-scale home modifications and maintenance for seniors,” Fitzgerald said. “Our franchisees are stepping in to fill that gap, and that’s what’s driving both our growth and our long-term opportunity.”With strong Q1 momentum, increasing national awareness and a franchise network committed to both performance and purpose, TruBlue is positioned for continued expansion throughout 2026 and beyond.“Our owners are building businesses that are both financially rewarding and personally meaningful,” Fitzgerald said. “As demand continues to grow, we’re exactly where we need to be, and this conference was a powerful reminder of that.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

With strong Q1 momentum, eight new signings and a focus on aging-in-place services, TruBlue honors franchisees leading the brand’s next phase of expansion.

TruBlue’s 2026 Annual Conference Celebrates Growth, Purpose and Top-Performing Franchisees

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As more Americans choose to remain in their homes as they age, “aging in place” has moved from a personal preference to one of the fastest-growing trends shaping the home services industry. For&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, that shift is the foundation of the brand’s growth, momentum and long-term opportunity.“We had our best year ever in 2025 and are off to a strong start in 2026,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, President of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners but also in systemwide growth and revenue. Last year, we more than doubled our new franchise agreements signed, and saw a nearly 30% increase in systemwide revenue.”That growth, Fitzgerald says, is being driven by a convergence of demographic realities and unmet needs. As the population ages, more homeowners want to stay put and increasingly need practical, non-medical support to do so safely.<h2>The Aging-in-Place Wave Has Arrived</h2>For years, industry experts talked about the coming “wave” of aging in place. Fitzgerald says that wave is no longer theoretical.“It’s no longer theoretical, the wave is here,” he said. “We’re seeing it in real time, and it’s what’s driving our growth. That demand is only going to continue, and we’re well positioned to meet it.”<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">One reason TruBlue is so well-positioned is its focus on the home itself</a>. While much of the senior industry centers on medical care or daily living assistance, TruBlue addresses the physical environment, which is the single biggest barrier to aging safely at home.“As aging in place continues to grow in demand, there are not a lot of options in place for people who need simple and minor senior modifications like adding grab bars and handheld showers,” Fitzgerald said. “That’s right up our alley.”<h2>Filling a Critical Gap in Senior Services</h2>Fitzgerald points to a clear gap in the marketplace. Durable medical equipment providers tend to focus on large installations, while smaller, safety-driven projects are often overlooked.“They don’t want to mess with small projects because it isn’t worth it for them, and seniors are finding it hard to find trustworthy people to come in,” he said. “There is this void in the marketplace for services.”<a href="https://1851franchise.com/trubluehomeserviceally/why-this-serial-entrepreneur-decided-on-trublue-total-house-care-franchise-ownership-as-his-next-endeavor-2721907">TruBlue fills that void</a> by focusing on minor modifications, repairs and preventative maintenance, services that are increasingly age-driven rather than need-driven.“Historically, health insurance companies would cover things that were prescribed by a doctor,” Fitzgerald said. “Now more of these services are age-driven instead of need-driven. People are becoming eligible for minor senior modifications, and that is our sweet spot.”As a result,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">demand continues to rise</a>. “There are a lot of people aging in place who don’t have need-based services,” Fitzgerald said. “Our demand is only going to increase because we are happy to do these minor senior modifications.”<h2>Building Long-Term Relationships, Not Transactions</h2>Unlike one-off repair businesses, TruBlue is built around long-term relationships and recurring service. “Our goal is to build our customer base, it’s not transactional,” Fitzgerald said.That philosophy is reinforced through&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">TruBlue’s subscription-based Home Maintenance Plans</a>, which help homeowners stay ahead of small issues before they become safety risks or costly repairs. It’s a model that creates peace of mind for customers and stability for franchise owners.As TruBlue expands its footprint, new opportunities are opening up at a national level.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we are beginning to develop more strategic partners and programs,” Fitzgerald said. “We’re building relationships with large organizations and expanding that to help people age in place.”Many of these services are also becoming subsidized, further accelerating demand. The biggest constraint, Fitzgerald noted, isn’t demand. It’s coverage.<h2>Thought Leadership Rooted in Real Experience</h2>Fitzgerald’s leadership in the aging-in-place conversation extends beyond TruBlue’s day-to-day operations. He was recently a contributor to&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies-ebook/dp/B0FVTN84T3">“Aging in Place Conversations — The Caregiver’s Edition,”</a> a collection of stories, strategies and insights focused on helping people age safely in their communities published by NAIPC (National Aging in Place Council).That perspective reflects TruBlue’s broader mission, which is to support independence, dignity and safety at home, while giving franchise owners a meaningful way to serve their communities.“Our owners have been doing a great job connecting to the community,” Fitzgerald said. “And as this demand continues to grow, we’re exactly where we need to be.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

As aging in place reshapes the home services landscape, TruBlue Home Service Ally stands at the center of one of the most purpose-driven opportunities in the industry.

How Franchisees Can Capitalize on One of the Fastest-Growing Home Trends With TruBlue

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

Why These TruBlue Total House Care Franchisees are Thriving in Denver

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