TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 80-unit home maintenance franchise, has carved out a lucrative niche as the only franchise brand focused on providing maintenance services for seniors aging in place and busy families. TruBlue believes that aging in place starts with a safe home, and the company offers ongoing in-home support to help seniors remain at home for as long as possible. Now, with the senior population growing and the demand for home services skyrocketing post-COVID, the brand is seeing significant growth all over the country, including in the beautiful city of Denver, Colorado.&nbsp;<a href="https://1851franchise.com/trubluehousecare/why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149">Mark</a> and&nbsp;<a href="https://www.linkedin.com/in/julie-odell-bb70a74?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">Julie Odell</a>, the Colorado-based couple who own two TruBlue locations in the Aurora area, for example, have a deep passion for supporting the elderly, as well as one for home remodeling and entrepreneurship. Before franchising, Julie sold advertising to several print publications, while Mark worked in financial services with a specific niche of offering financial planning to seniors. When the couple decided to invest in a business of their own, they were familiar with TruBlue because of Mark’s experience in the senior sector. They understood the brand’s uniquely strong position in the marketplace because of personal experience.Success came quickly as the couple broke the brand’s first-month<a href="https://1851franchise.com/trubluehousecare/why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149"> sales record</a> in February 2021. Since then, Mark and Julie have dedicated themselves to raising the bar for the services a maintenance company should provide, both inside and outside of the home.“We didn’t know what to expect when we first signed on,” said Mark. “We had done our due diligence, and we knew there was a huge need for what we were going to offer, but you never know how the business will go. We were conservative with our projections, and from the minute we opened for business, we’ve been slammed. There has been no lull in the demand. Our projections were blown out of the water, and we broke the record for first-month sales by $5,000. The Denver market has basically exploded, and we are happy to be a part of that.”The Odells attribute this growth to the vast array of clientele they can serve with TruBlue. While senior services are a significant focus of the brand, it also fulfills the needs of busy families who want to spend less time tackling housework and more time making memories with their loved ones.“We quickly realized there is no limit to who could benefit from a service like this, from stay-at-home moms to hectic families and seniors,” said Julie. “As we started to peel away at the layers, we realized our target market is everyone, and we have the opportunity to help our friends, our friend’s parents — literally everybody.”And in Denver specifically, Julie says a high number of busy families don’t want to waste their weekends doing home maintenance. Denver is one of the&nbsp;<a href="http://www.homebuyinginstitute.com/news/denver-market-goes-into-turbo-mode/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">fastest-growing cities</a> in the country, especially after the COVID-19 pandemic created a&nbsp;<a href="https://www.5280.com/2021/05/covid-19-created-the-hottest-real-estate-market-denver-has-ever-seen/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">massive influx</a> of homebuyers flocking to the area.&nbsp;<a href="https://www.census.gov/quickfacts/denvercountycolorado?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">According to the U.S Census Bureau</a>, Denver features more than 300,000 households.&nbsp;“It is such a hot spot, and we can make an impact by providing a service that allows homeowners to get their free time back,” Julie said. “We’ve been able to elevate expectations when it comes to customers, especially with the senior community and busy young families. We’ve been able to set ourselves apart and raise the bar.”Now, the Odealls say their sales are up 30% over last year, and the business shows no signs of slowing down. “We are just busy, plain and simple,” said Julie. “That type of solid year-over-year growth is a huge deal in those first few years. We are on track to hit the Winner’s Circle milestone and are excited about the future.”&nbsp;<a href="https://www.franchising.com/news/20211207_dj_and_paige_lewis_bring_trublue_total_house_care_franchise_to_denver.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">DJ Lewis</a> is another TruBlue franchisee in the Denver area. The long-time Denver resident worked for 18 years in the oil and gas industry and held several management positions throughout his career. When it was time for a change of pace and a job that would allow him to spend more time with his family, he set off to do something on his own. That is when he discovered TruBlue Total House Care.“I looked at a few franchise brands and loved the idea of having that support infrastructure and proven business model — not doing it on my own,” said Lewis. “TruBlue came up, and I liked that it was something I could do that wouldn’t require a brick-and-mortar shop. I also heard about the Odells doing well in Denver, and I spoke to Mark about the concept.”Without the need for a brick-and-mortar location, TruBlue’s&nbsp;<a href="https://1851franchise.com/trubluehousecare/5-reasons-to-invest-in-trublue-total-house-care-2719071#featured">startup costs</a> stay considerably low, ranging from just $65,000 to $91,000. The business is significantly easier to run than other senior care or home maintenance concepts.Lewis officially opened in 2021 and, similar to the Odells, has seen a solid increase in demand, repeat clients and referrals since then.&nbsp;“Most of my customers are busy families, and Denver overall has been booming for the last several years,” he said. “With the COVID-19 pandemic, even more people are moving here, and it is very densely populated. That helps word-of-mouth get around. It is a big city but feels like a small community. There are a lot of new homeowners, upgrading homes, moving in and moving out, which creates a lot of opportunity in all aspects of TruBlue.”<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">Sean Fitzgerald, TruBlue’s President</a>, says the team is hoping to find more growth-minded franchisees in the Denver area, with room to add 10 more territories between Boulder and Colorado Springs. Nationwide, the team hopes to reach 225 units by 2025.&nbsp;“Our franchisees in Denver are a great example of scalability our model provides,” said Fitzgerald. “It is a growing city with great demographics and a lot of suburban homeowners looking for our services. When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success.”The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">https://trubluefranchise.com/.</a>

Why These TruBlue Total House Care Franchisees are Thriving in Denver

1851 Franchise

With franchisees seeing significant growth in the Mile High City, the home maintenance and senior home services franchise brand has identified room to add 10 territories in the area.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

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For new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> owners, the journey starts with a strong foundation of training and support. Before the first job is booked,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> onboarding process ensures franchisees feel confident and equipped to launch.<h2>Signing, Training and Launching</h2>For&nbsp;<a href="https://www.linkedin.com/in/michael-smith-50780b364">Michael Smith</a> and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>, owners of&nbsp;<a href="https://www.trublueally.com/culpeper">TruBlue of Culpeper</a> in Virginia, that process began as soon as they signed their franchise agreement.“We spent a week in the in-person training session and that was very informative and helpful,” Jodi said. “There were also multiple calls twice a week, and we felt it was very important to go through those things independently. We both got different things from each section. There was a lot of coaching and support to get things set up.”With her background as a licensed physical therapist assistant, Jodi was looking for a concept that aligned with her experience. “The addition of the senior and aging in place services really sealed the deal for us,” she said. “It seemed like an obvious choice.”For Michael, who spent years in federal investigation work and grew up around construction, the decision was about combining skill and purpose.“The aging population is going to be huge and there isn’t much out there helping,” he said. “We like to help people on a personal level, and TruBlue gives us a way to do that.”The pair purchased their franchise in May, completed training and onboarding in June, and officially launched operations in July. “We had our soft launch in June, reaching out to friends, family and neighbors,” Michael said. “That gave us time to test everything before our official opening.”They funded their business through a 401(k) rollover (ROBS), a common financing path for new TruBlue owners. “It was the right move for us,” Michael said. “We’ve far exceeded expectations in our first four months.”<h2>Building Your First Team and Client Base</h2>Once open, the first 90 days are all about momentum, building the right crew, booking early jobs, and becoming a known presence in the community.For&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Miles and Cassondra Bottoms</a>, who own&nbsp;<a href="https://www.trublueally.com/denver-west/About-Us">TruBlue of Denver West</a> in Colorado, the early months were a whirlwind.“It’s a lot of hours, around 60 a week,” Cassondra said. “We’re getting used to our processes, drinking from the fire hose. But we’ve been very conscious about doing things the right way.”The Bottoms quickly learned that hiring strategically would be key to growth. “We’ve already hired an assistant,” Cassondra said. “Some people don’t think it’s a value they can afford, but we realized we couldn’t afford&nbsp;not to have someone helping us. It freed us to go out and sell more business.”Miles agrees that building a reliable team is step one. “There’s a big misconception that you open the business and are immediately out there running,” he said. “Initially, it’s all about getting a team you can sell, one you’re confident can deliver what you promise. Once you dial that in, everything else follows.”Their daily routine became a balance of scheduling, quoting, job management and relationship-building. “You have to know what a successful day looks like,” Miles said. “Otherwise you’ll just bury yourself. It’s about prioritizing and adjusting.”<h2>Community Engagement and Local Marketing</h2>As operations stabilize, TruBlue owners begin shifting focus toward relationship-driven marketing, the backbone of long-term success.Cassondra and Miles discovered that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business-2730484">local engagement</a> pays off quickly. “We’ve been really intentional about being part of the community,” Cassondra said. “Whether it’s going to a gala, sponsoring a silent auction or joining the Chamber of Commerce, we’ve made those connections a weekly priority. The payoff is real. We’re already seeing organic leads come in.”By taking estimating off her plate and focusing on relationship-building, Cassondra found they could grow more efficiently. “We want to be a vendor of choice,” she said. “If we can work with the VPs of operations in our community, we know that will lead to recurring business.”For Michael and Jodi,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors-2730494">TruBlue’s national marketing systems and partnerships</a> provided a strong boost early on.“The franchise path really allowed us to jump three years ahead in business planning,” Michael said. “TruBlue already has national partnerships, the marketing is already there, we don’t have to worry about anything. We just plug and play into our personal vision.”<h2>Scaling, Streamlining and Looking Ahead</h2>By the end of year one, most TruBlue franchisees are focused on growth, adding subscriptions, expanding their team and planning for future territories.“Our goals are adjusting on a day-by-day basis,” Jodi said. “We currently have one territory, but we’re already thinking about expanding into multiple territories — even exploring other brands.”For the Bottoms, culture has been central to scaling. “We have a motto of hiring slow but firing fast,” Cassondra said. “We have Monday morning meetings every week so the guys feel part of the team. Everyone has something that matters to them, and we’re learning what motivates them.”And while every new business comes with challenges, both franchisee teams agree that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">TruBlue’s network of support</a> has made the first year smoother.“When we have questions or concerns, we have someone we can reach out to anytime,” Cassondra said. “The biggest help has been talking to other franchise owners. Everyone shares advice, it’s like having a community behind you.”Michael echoes that sentiment. “It’s definitely lived up to our expectations,” he said. “The model works, and we’ve been able to exceed goals faster than we imagined. The support and structure make a huge difference.”<h2>A Year of Hard Work, Growth and Purpose</h2>The first year of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-a-unique-and-profitable-opportunity-for-entrepreneurs-2728388">owning a TruBlue franchise</a> is packed with learning, growth and connection. Between training, hiring, community building and delivering meaningful services to seniors and families, new franchisees quickly see how the business can align with their personal and professional goals.It’s a year that requires drive, but one that rewards every ounce of effort with progress and purpose.“It’s amazing to set your own standards,” Michael said. “It’s our product at the end of the day. All of our work goes toward it, and I don’t think I’ll ever go back.”For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

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1851 Franchisee Spotlight graphic with photo of Brian Keaney & TrueBlue Home Service Ally logo

Former Reporter Returns to Trade Roots with TruBlue Home Service Ally Franchise

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CPA and Senior Finance Executive Pivots. CPA and Senior Finance Executive Pivots to a Purposeful Business, Bringing Essential Services to Seniors in the Greater Los Angeles Area With TruBlue Home Service Ally Franchise

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For&nbsp;<a href="https://www.linkedin.com/in/darrel-ferguson-66665529/">Darrel</a> and&nbsp;<a href="https://www.linkedin.com/in/traci-ferguson-17348551/">Traci Ferguson</a>, owning a&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally franchise</a> has meant more than financial success — it’s meant freedom. Over the past year, the Hill Country couple has created a business that allows them to serve their community, care for family and finally enjoy the lifestyle they’ve always wanted.“We’ve gotten smarter for sure,” Darrel said. “That’s probably why the business has gotten better and easier to deal with. You put a lot of effort up front and make a lot of sacrifices, but once you learn how to manage the business effectively, it gives you the freedom to do what you love. We were able to take care of our granddaughter for a few weeks recently, which wouldn’t have been possible before. That’s the kind of flexibility we wanted.”<h2>From DIY to TruBlue</h2>Before&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, the Fergusons were already homebuilders and DIY enthusiasts. Darrel grew up in a family-owned construction business. Traci ran her own blog called “My Simpatico Life,” where she shared renovation projects and design inspiration. When a personal experience revealed a gap in local senior home modification services, they saw an opportunity to turn their skills and passion into something more meaningful.“My father-in-law was healthy and doing great, and a couple of falls later, I was online trying to find someone to install grab bars and a shower seat,” Darrel said. “Frankly, we couldn’t find anybody in the area who did that. I did the installation myself, and it made a big difference in his life. TruBlue focuses on busy families and the senior community, so it felt like the perfect way to bring it all full circle.”<h2>Fast-Tracking Success Through Franchising</h2>The Fergusons knew they could build a successful business on their own — they’d done it before — but franchising offered a smarter, faster way forward.“On the side of a franchise versus starting your own business, the franchise put us further ahead,” Traci said. “They already have systems in place — the software, the processes, the marketing. You don’t have to test out different things because they’ve already done that for you. We were able to hit the ground running and ramp up quicker than we ever could have individually.”That head start allowed the Fergusons to focus on growing their business and improving efficiency rather than reinventing the wheel.“A lot of times, you overlook the power of processes and software,” Darrel said. “Having our management tool already in place is key. TruBlue taught us how to follow the process, and it makes everything remarkably easier to manage.”<h2>A Day in the Life</h2>The Fergusons’ typical day is a mix of operations and client connection — with time built in for family and personal pursuits.“Generally, mornings are about making sure people are going to show up where they’re supposed to be,” Darrel said. “We visit a job site, check on the crew, make sure they’re happy and that we’re meeting client expectations. Estimates usually run until mid-afternoon, and then it’s back to the office to complete quotes and prepare for the next day. If everything goes according to plan, I can wind down and enjoy doing something else. That balance is what makes this so rewarding.”<h2>Support Every Step of the Way</h2><a href="https://1851franchise.com/trubluehomeserviceally/trublues-rapid-growth-can-be-attributed-to-extensive-training-ongoing-support-for-franchise-owners-2723565">TruBlue’s ongoing support network</a> has been another game-changer for the Fergusons.“We have a business coach we meet with regularly who helps us identify areas for improvement,” Traci said. “And we have an entire community of other TruBlue franchisees. If I’m trying to figure out a problem, there’s a group to share it with. Everyone is open and willing to share information and ideas. If you ask, people have answers — we all want each other to be successful.”That sense of shared purpose aligns with the Fergusons’ long-term vision: to expand their business, strengthen community partnerships and eventually&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">create a family legacy</a> for their four daughters.“After years in corporate and construction, we wanted something new, something we could grow together,” Darrel said. “We love that we’re building something meaningful while still having the freedom to enjoy life. That’s what TruBlue has given us — a business that supports our goals and our lifestyle.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fergusons' Lifestyle Business Success with TruBlue Franchise

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Why These TruBlue Total House Care Franchisees are Thriving in Denver

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