TruBlue Home Service Ally

As an Air Force veteran, Jeff Sloan has always had a passion for service. After 25 years in the military, he decided to become a local business owner, in large part, so he could continue to serve others in the private industry. He and his wife,&nbsp;<a href="https://www.linkedin.com/in/janet-sloan-4b8688144?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116" target="_blank" rel="nofollow">Janet Sloan</a>, owned and operated a franchise business for several years, developing a deep love for entrepreneurship and giving back to the community.&nbsp;It was also during this period that they discovered they had a real passion for serving seniors and found themselves wanting to give back in a new way on a new business journey. When they discovered&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the home maintenance franchise that focuses on busy adults and seniors, they knew they had found their next adventure.“Going from the military to being business owners made a lot of sense for us,” said Jeff. “We wanted to do something outside of the defense industry, but that would allow us to still be part of something bigger than ourselves, and to serve others. Entrepreneurship offered us that path.”When the Sloans decided to open their first business back in 2016, they didn’t have any business experience and they quickly recognized that they couldn’t do it alone.&nbsp;“Franchising is a great model for people who have a desire to become entrepreneurs but don’t necessarily have a background in business,” said Jeff. “A good franchisor will provide all the training and support necessary to enable their franchisees to be successful. It’s in their best interest to do so, because ultimately, if you are successful, they will be successful.”&nbsp;After being in business with their first franchise for six years, the couple decided to move on to something new.&nbsp;“Having developed a passion for serving seniors, we looked for other business opportunities that would allow us to do that, and we came across TruBlue,” said Jeff. “The model of providing seniors with dignity, comfort, independence and safety by enabling them to age in place in their home really appealed to us.”Because TruBlue believes that aging in place starts with a safe home, the company offers ongoing in-home maintenance and senior modification support to help seniors remain at home for as long as possible. The franchise offers seniors services starting in the form of a free home assessment, and then provides a quote and completes any necessary safety modifications such as installation of ramps and grab bars, widening of doorways, and more. TruBlue owners also offer quick fixes and minor home improvements, as well as quarterly and monthly home service maintenance packages to customers on a recurring basis—resulting in reliable revenue.“We really liked TruBlue’s model of being the home service ally for busy adults and seniors,” said Jeff. “And with the added bonus of enabling seniors to stay in their homes as long as they like with complete peace of mind knowing their homes are well-maintained, aesthetically pleasing, and safe for all those who live there or visit, we fulfill our desire to serve.”The Sloans officially opened&nbsp;<a href="https://trubluehousecare.com/greeley?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116" target="_blank" rel="nofollow">TruBlue of Greeley, CO</a> in March 2023 and are excited to establish themselves as the most convenient and trustworthy company for seniors and busy families to call on when they need home maintenance services.&nbsp;“We enjoy working together as a couple in business,” said Janet. “For us, it’s really about much more than having a job or earning a living. We want the business to be an outreach, a ministry and a blessing to others.”According to the&nbsp;<a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116" target="_blank" rel="nofollow">National Council on Aging</a>, 90% of seniors say they plan to remain in their homes for the next five to ten years. Because of this massive opportunity, TruBlue is actively seeking new franchise owners like the Sloans in markets across the country. The brand has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-targets-houston-for-franchise-growth-2720239#stories">Houston</a> and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-dallas-for-expansion-2720240#stories">Dallas</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets, but trustworthy, reliable, insured and bonded handymen are needed across the country - so all are welcome to connect.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116" target="_blank" rel="nofollow"> trubluefranchise.com.</a>

Why This Air Force Veteran Family Is Investing in TruBlue Total House Care

1851 Franchise

With a deep passion for helping seniors, Jeff and Janet Sloan are bringing the handyman and senior-focused home maintenance franchise to Greenley, Colorado. 

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Why This Air Force Veteran Family Is Investing in TruBlue Total House Care

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