TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/vince-maffeo-4950103?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-franchise-expert-with-15-years-of-experience-brings-handyman-franchise-to-modesto-to-create-a-one-stop-service-for-seniors-2721671" target="_blank" rel="nofollow">Vince Maffeo</a> started his franchising journey almost 15 years ago when he left his sales and marketing career in Florida to help his father run his multiple Comfort Keepers franchises in 2008. Maffeo has since expanded and now owns 10 Comfort Keepers throughout California. When the brand announced a partnership with the handyman franchise that focuses on seniors,&nbsp;<a href="https://1851franchise.com/trubluehousecare">TruBlue Total House Care</a>, Maffeo knew it was the perfect opportunity to create a one-stop service for his current customers.Maffeo recently signed with TruBlue to open one location in Modesto. But he doesn’t plan on stopping there. He can see the many benefits for aging adults to have access to services that provide an individualized approach to not only their health but their homes as well, and he wants to continue to grow with TruBlue in the future. Maffeo is looking forward to combining the marketing and business approaches of both brands so he can reach more and more aging adults.1851 Franchise spoke with Vince Maffeo to learn more about his franchising journey with&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-franchise-expert-with-15-years-of-experience-brings-handyman-franchise-to-modesto-to-create-a-one-stop-service-for-seniors-2721671" target="_blank" rel="nofollow">TruBlue Total House Care</a>. 1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Vince Maffeo:&nbsp;I joined the Comfort Keepers franchise in 2008. My father started franchising with the brand in 2002, and I wanted the opportunity to work with him as well as live closer to my parents. So I left my sales and marketing career with Comcast and my family, and I moved from Sarasota, Florida, to the Sacramento area. After almost 15 years with Comfort Keepers, I own 10 locations.&nbsp;About four or five months ago, Comfort Keepers announced a marketing partnership with TruBlue Total House Care. I knew that it would be more beneficial to own a TruBlue location and more convenient for our clients. Buying a TruBlue means that my Comfort Keepers locations won’t have to refer out the handyman and home services as we’ve done in the past. It’s now a one-stop shop. Comfort Keepers provides care for the individual, and TruBlue provides maintenance to the home.&nbsp;1851: How has your perception of franchising changed throughout your years as a franchise owner, and what do you want people to know about it?Maffeo:&nbsp;It’s important to take advantage of the relationships that a franchisor can offer you. Look at the playbook they provide and execute that in your local market. I’ve learned that different franchise brands have different playbooks, so you need to choose one that will work for not only you but your market.&nbsp;1851:&nbsp;What excites you most about this company?Maffeo:&nbsp;I’m excited about the transition into the senior market. It’s an important age group to reach because we have so many seniors that are aging. My average Comfort Keepers client is between the ages of 80 and 83. There are over 10,000 people a day turning 65 in this country. That age group, the baby boomers, aren’t even our clients yet. If you think we are busy now just wait until that age group begins to need our services. They will need professionals to provide individualized care and home repairs and care in the future.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Maffeo:&nbsp;Expansion is always the plan. My main goal is to take advantage of the marketing plan that is tried and true with the brand and apply them successfully to the client base I already have. I want to take a dual marketing approach by applying the TruBlue tactics but adding a twist from my existing company.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Maffeo:&nbsp;I’m all about executing and being able to understand how to provide the best service. Whatever that means for the client. At Comfort Keepers, we tailor our caregiving approach to the individual client and then execute it. I want to keep that same mindset going into owning TruBlue. We’re going to assess the needs of our clients’ homes, make a plan and then execute it properly.1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Maffeo:&nbsp;You have to have a certain mindset to understand that with a franchise you don’t have to reinvent the wheel. Put on your operations hat and execute the brand model the way it has been developed. The faster you are able to do that and get up to speed on the franchise’s system, the better off you will be.&nbsp;ABOUT TRUBLUE TOTAL HOUSE CARE:&nbsp;TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed. &nbsp;

Local Franchise Expert with 15 Years of Experience Brings Handyman Franchise to Modesto to Create a One-Stop Service for Seniors

1851 Franchise

Vince Maffeo recently signed with TruBlue Total House Care to bring the brand to the Modesto area in 2023. 

local-franchise-expert-with-15-years-of-experience-brings-handyman-franchise-to-modesto-to-create-a-one-stop-service-for-seniors

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Helps Franchisees Create Lasting Businesses

Why TruBlue?

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Why This Experienced Franchisee Decided to Purchase an Existing TruBlue Total House Care Location

TruBlue Total House Care Franchise Signs California’s Largest Comfort Keepers Multi-Unit Franchisee

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

how-trublue-helps-franchisees-create-lasting-businesses

Franchisee spotlight graphic with photo of Alexa Martinez & Rogelio Godoy and TruBlue logo

Entrepreneurs from Mexico Use E-2 Visa to Bring TruBlue Franchise to North Houston

entrepreneurs-from-mexico-bring-trublue-franchise-to-north-houston

franchisee spotlight graphic with photo of Kim Motyka and TruBlue Home Service Ally logo

Entrepreneurs Bring TruBlue to Accomack-Worcester, Virginia, Maryland, with a Mission to Support Military Families

trublue-franchise-accomack-worcester-motyka-gadoua

TruBlue Home Service Ally Ranked No. 70 on Entrepreneur’s Top Low-Cost Franchises for 2025 List

trublue-home-service-ally-ranked-no-70-on-entrepreneurs-top-low-cost-franchises-for-2025-list

Franchising vs. Starting From Scratch: Why TruBlue Home Service Ally Is the Smart Choice

franchising-vs-starting-from-scratch-why-trublue-home-service-ally-is-the-smart-choice

Why Now Is the Perfect Time To Join the Home Maintenance Industry With TruBlue

why-now-is-the-perfect-time-to-join-the-home-maintenance-industry-with-trublue

Local Franchise Expert with 15 Years of Experience Brings Handyman Franchise to Modesto to Create a One-Stop Service for Seniors

MORE STORIES LIKE THIS