Creating a legacy in the world of franchising is a goal for many entrepreneurs, but few systems offer the long-term support and business model that can turn that dream into a reality. TruBlue Home Service Ally is one such franchise system, providing franchisees with the tools, guidance and structure needed to build sustainable businesses. With the right support, franchisees can grow successful operations that last for years — sometimes even generations.

Dan McMurtry, franchisee of TruBlue in Roanoke, Virginia, is a prime example of how TruBlue's business model allows franchisees to create lasting businesses they can be proud of. McMurtry’s journey with TruBlue began in 2016, and since then, he has been instrumental in the brand's growth, even becoming the first franchisee to exceed $1 million in annual revenue.

"Building relationships is key to everything we do," McMurtry said. "It’s not just about offering a service — it’s about making genuine connections with customers. Over the years, almost every new customer I meet has become a friend."

TruBlue's business model is designed to support franchisees like McMurtry, enabling them to build long-term success. At the heart of this model is the brand's strong focus on home maintenance and aging-in-place services, which meet the needs of a growing senior population. By offering ongoing, preventative care, TruBlue helps homeowners — especially seniors — keep their homes safe and in top condition. This consistent demand provides franchisees with a stable revenue stream that can sustain them well into the future.

“We are seeing an increased demand, especially on the senior side of the business,” McMurtry said. “That’s the heart of what we do — providing home maintenance and modifications for seniors so they can live in their homes longer. We’ve seen steady growth, and I think it’s only going to continue.”

The support structure provided by TruBlue is another key element in building a lasting business. Franchisees have access to a network of coaches who offer business advice, marketing support and strategic planning. This framework enables franchisees to thrive, even as they scale their operations.

"I’ve been with TruBlue for nine years now, and it’s positively evolved in that time," McMurtry said. "The support system is incredible — coaches help you with marketing, operations and everything you need to succeed. They truly care about your success because they know that when you succeed, the brand succeeds."

This level of support is crucial when it comes to creating a business that lasts. TruBlue’s scalable model, which includes a subscription-based service for ongoing home maintenance, ensures that franchisees can build a reliable revenue stream. McMurtry attributes a significant portion of his success to the subscription service, which creates consistent income and keeps customers coming back.

“Subscription services have been a game-changer for us,” McMurtry said. “People take better care of their cars than their homes, but we aim to change that mindset. The subscription model helps homeowners stay on top of their home maintenance and gives us a consistent revenue stream.”

For franchisees like McMurtry, the potential for long-term success is clear. McMurtry has already had discussions with his son about potentially joining the business and continuing the family legacy.

“I’ve talked to my son about him coming on board one day,” McMurtry said. “If not, I definitely think there’s strong demand for the business, and it could be sold when the time comes. TruBlue’s model makes that possible — whether it’s building something to pass down or sell, the foundation is there.”

The scalability of TruBlue’s system also plays a big role in helping franchisees build businesses that can evolve over time. The brand’s commitment to ongoing support, combined with a flexible and profitable business model, positions franchisees for success. 

“Trusting the system is the key,” McMurtry said. “If you follow the proven processes, there’s no reason why you can’t succeed. I’ve seen it firsthand in my own business and with other franchisees. The support and resources available to us make it easier to grow steadily and sustainably.”

For those considering joining TruBlue, McMurtry’s story serves as a testament to the brand’s power to help franchisees build a lasting business. Whether it's the ability to scale, the flexibility to pass the business down to the next generation or the resources to help franchisees succeed, TruBlue is helping entrepreneurs create a lasting legacy.

“We hit that $1 million revenue goal again this past year,” McMurtry said. “It’s steady growth, and that’s what you need to build something that lasts. TruBlue gives you everything you need to succeed, and I believe that’s why this business has been so rewarding for me and my family.”

For more information, visit: https://1851franchise.com/trubluehomeserviceally.