TruBlue Home Service Ally

Creating a legacy in the world of franchising is a goal for many entrepreneurs, but few systems offer the long-term support and business model that can&nbsp;<a href="https://1851franchise.com/strategicfranchising/strategic-franchising-systems-the-entrepreneurial-franchise-launchpad-2721130">turn that dream into a reality</a>.&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-helps-franchisees-create-lasting-businesses-2728925" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> is one such franchise system, providing franchisees with the tools, guidance and structure needed to build sustainable businesses. With the right support, franchisees can grow successful operations that last for years — sometimes even generations.<a href="https://1851franchise.com/trubluehomeserviceally/from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996">Dan McMurtry</a>, franchisee of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> in&nbsp;<a href="https://www.trublueally.com/roanoke?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-trublue-helps-franchisees-create-lasting-businesses-2728925" target="_blank" rel="nofollow">Roanoke, Virginia</a>, is a prime example of how TruBlue's business model allows franchisees to create lasting businesses they can be proud of. McMurtry’s journey with TruBlue began in 2016, and since then, he has been instrumental in the brand's growth, even becoming&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchisee-makes-history-as-first-member-of-million-dollar-club-2726221">the first franchisee to exceed $1 million in annual revenue</a>."Building relationships is key to everything we do," McMurtry said. "It’s not just about offering a service — it’s about making genuine connections with customers. Over the years, almost every new customer I meet has become a friend."TruBlue's business model is designed to support franchisees like McMurtry, enabling them to build long-term success. At the heart of this model is the brand's strong focus on&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-now-is-the-perfect-time-to-join-the-home-maintenance-industry-with-trublue-2728594">home maintenance and aging-in-place services</a>, which meet the needs of a growing senior population. By offering ongoing, preventative care, TruBlue helps homeowners — especially seniors — keep their homes safe and in top condition. This consistent demand provides franchisees with a stable revenue stream that can sustain them well into the future.“We are seeing an increased demand, especially on the senior side of the business,” McMurtry said. “That’s the heart of what we do — providing home maintenance and modifications for seniors so they can live in their homes longer. We’ve seen steady growth, and I think it’s only going to continue.”<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-a-unique-and-profitable-opportunity-for-entrepreneurs-2728388">The support structure provided by TruBlue</a> is another key element in building a lasting business. Franchisees have access to a network of coaches who offer business advice, marketing support and strategic planning. This framework enables franchisees to thrive, even as they scale their operations."I’ve been with TruBlue for nine years now, and it’s positively evolved in that time," McMurtry said. "The support system is incredible — coaches help you with marketing, operations and everything you need to succeed. They truly care about your success because they know that when you succeed, the brand succeeds."This level of support is crucial when it comes to creating a business that lasts. TruBlue’s scalable model, which includes a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-is-leading-in-the-subscription-based-home-maintenance-business-model-2720781">subscription-based service</a> for ongoing home maintenance, ensures that franchisees can build a reliable revenue stream. McMurtry attributes a significant portion of his success to the subscription service, which creates consistent income and keeps customers coming back.“Subscription services have been a game-changer for us,” McMurtry said. “People take better care of their cars than their homes, but we aim to change that mindset. The subscription model helps homeowners stay on top of their home maintenance and gives us a consistent revenue stream.”For franchisees like McMurtry, the potential for long-term success is clear. McMurtry has already had discussions with his son about potentially joining the business and continuing the family legacy.“I’ve talked to my son about him coming on board one day,” McMurtry said. “If not, I definitely think there’s strong demand for the business, and it could be sold when the time comes. TruBlue’s model makes that possible — whether it’s building something to pass down or sell, the foundation is there.”The scalability of TruBlue’s system also plays a big role in helping franchisees build businesses that can evolve over time. The brand’s commitment to ongoing support, combined with a flexible and profitable business model, positions franchisees for success.&nbsp;“Trusting the system is the key,” McMurtry said. “If you follow the proven processes, there’s no reason why you can’t succeed. I’ve seen it firsthand in my own business and with other franchisees. The support and resources available to us make it easier to grow steadily and sustainably.”For&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">those considering joining TruBlue</a>, McMurtry’s story serves as a testament to the brand’s power to help franchisees build a lasting business. Whether it's the ability to scale, the flexibility to pass the business down to the next generation or the resources to help franchisees succeed, TruBlue is helping entrepreneurs create a lasting legacy.“We hit that $1 million revenue goal again this past year,” McMurtry said. “It’s steady growth, and that’s what you need to build something that lasts. TruBlue gives you everything you need to succeed, and I believe that’s why this business has been so rewarding for me and my family.”For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">https://1851franchise.com/trubluehomeserviceally</a>.

Build Lasting Businesses with TruBlue: A Franchise Opportunity for Entrepreneurs

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With the right combination of market demand, ongoing support and a proven business model, TruBlue franchisees are not only building businesses — they’re building legacies.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

After discovering a passion for helping seniors age in place safely, John Dawes is bringing the handyman and home safety franchise to Sioux Falls.

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Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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How TruBlue Helps Franchisees Create Lasting Businesses

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