Why TruBlue Is a Great Franchise for Power Couples

In today’s fast-paced world, finding a business opportunity that allows couples to combine their skills, passions and strengths while making a positive impact on their community can be challenging. However, TruBlue Home Service Ally, a franchise dedicated to providing home maintenance, handyman services and senior home modifications, offers a unique solution. TruBlue is an ideal franchise for power couples who want to work together, support seniors and enjoy a balanced work-life dynamic. 

Here are the stories of several husband-and-wife teams who have found success and fulfillment as TruBlue franchisees.

Jeff and Janet Sloan: A New Adventure

Jeff and Janet Sloan, who have been franchisees in Greeley, Colorado, since 2023, originally started TruBlue after selling their previous business. Jeff, an Air Force veteran, and Janet were looking for a new business that aligned with their passion for serving the senior community.

“Working together was definitely a good way to go,” said Jeff. “We capture both of our strengths. I run the day-to-day workflow and Janet focuses on community outreach and marketing. It’s a great division of labor.”

The senior demographic continues to expand, with an increasing number of individuals expressing a desire to remain in their homes as they age. TruBlue’s services are critical in enabling seniors to live safely and comfortably in their familiar environments. The franchise’s approach includes comprehensive safety assessments and modifications, ensuring homes are adapted to meet the changing needs of aging residents.

And although they have each other to lean on, Jeff and Janet say they greatly appreciate TruBlue’s supportive environment. “TruBlue does a really good job at supporting their franchisees,” said Jeff. “Having been in this for two years, I can confidently say we would do this all over again.”

Kay and Tim Diemont: A Decade of Dedication

Kay and Tim Diemont have been the backbone of TruBlue in Yorktown, Virginia, for more than a decade. As one of the first franchisees to join the brand back in 2013, their journey with TruBlue has been marked by steady growth and deep satisfaction. Before joining TruBlue, Kay worked as an administrative assistant, and Tim accumulated over 25 years of experience in the retail industry.

“Working together has been really terrific,” said Tim. “We’ve been able to utilize our strengths effectively. I focus on the hands-on tasks, while Kay excels in managing the office. This division of labor has been crucial to our success.”

And Kay highlights the benefits of TruBlue’s business model: “Our day-to-day is very good,” she said. “We can set our own schedule. We have a team that manages and does everything for us. After 11 years, it’s really just managing staff and doing quality control. TruBlue has given us the freedom to strike the perfect balance between work and life, allowing us to take those dream vacations and create unforgettable memories. It’s been a perfect fit for us.”

As an entirely mobile franchise opportunity, new owners can dive directly into business following training rather than dealing with the setbacks and slowdowns that come with brick-and-mortar locations. Additionally, low startup costs mean that more franchisees can afford to start their own business while lower overhead costs allow owners to be on the road to positive cash flow and profitability right away. 

The Diemonts emphasize the support from TruBlue’s corporate team. “The primary benefit is the freedom to be your own boss,” said Kay. “TruBlue provides a safety net and support to ensure we do everything correctly.”

From day one, TruBlue franchisees undergo a detailed onboarding process, including virtual training and a weeklong live workshop at the corporate office. They receive step-by-step checklists, processes and procedures to set up their business, hire employees and prepare for a successful launch. Post-training, TruBlue maintains regular contact through weekly one-on-one calls, group calls, monthly webinars and quarterly updates. Franchisees also benefit from annual regional and national conferences.

Adam and Lake Bancroft: Achieving a Dream Together

Adam and Lake Bancroft always dreamt of owning their own business. With Lake’s background as a CNA in the senior care industry and Adam’s experience in construction, TruBlue of Treasure Valley NE, Idaho, presented the perfect opportunity to work together on something new.

“It was always our goal to work together,” said Adam. “The TruBlue franchise model allows us to apply our talents in a complimentary way. Lake handles community outreach and marketing efforts, while I focus on operations and technical aspects. Each one of our areas of expertise allows us to build the business together.”

“Really, when you purchase a franchise, you are purchasing an idea,” Lake said. “TruBlue provides the groundwork and support, allowing us to execute effectively and build our business. That is part of the reason why working together has been so wonderful. We are very excited for the future.” 

For fellow power couples considering starting a franchise together, Adam shares this insight: “If you have a great concept like TruBlue behind you, it can be a wonderful opportunity to learn more about your partner and how to work with them regularly to offer something valuable to your community. When we challenge ourselves in business, we improve and the same goes for relationships. If we challenge ourselves together, we will get better together.”

Tim and Jennifer Bauernfeind: A Perfect Blend of Skills

Tim and Jennifer Bauernfeind opened their TruBlue of Maple Grove and Plymouth, Minnesota in the fall of 2023. Jennifer, an experienced franchise owner with Comfort Keepers, saw the potential of coupling her senior care business with TruBlue. Tim, a former data forecasting professional, works alongside her in supporting the new venture.

“To be honest, working together wasn't why we signed on," said Jennifer. "It just so happened that TruBlue perfectly aligned with both our skills and interests.,” said Jennifer. “It happened because TruBlue really is a great blend of our skills and interests. Tim lost his job when his company was downsized, and starting over was daunting. But with his talent for home repair and his craftsmanship, the TruBlue offering was right up his alley. I was happy to join him in the endeavor.”

Today, one year into the business, Jennifer handles the backend operations, leveraging her extensive experience in senior care and franchise management, while Tim focuses on working with technicians and ensuring job smoothness. 

“Overall, TruBlue is a great opportunity for couples to work together,” Jennifer said. “But it’s important to define roles and set expectations, just like with any business partner.”

Why TruBlue Is Ideal for Power Couples

In summary, TruBlue offers several key benefits that make it an excellent choice for power couples:

• Balanced Work-Life Dynamic: The franchise’s simplified operations allow couples to set their schedules, enjoy more vacations and achieve a balanced lifestyle.
• Meaningful Community Service: TruBlue’s focus on helping seniors age safely at home provides couples with a sense of purpose and fulfillment.
• Supportive Network: TruBlue’s corporate team offers robust support, ensuring franchisees have the resources and guidance needed to succeed.
• Scalable Business Model: The non-medical, subscription-based model is cost-effective and easy to manage, making it an attractive option for those looking to expand their business portfolio.

TruBlue is actively seeking new franchise owners in markets across the country, including key areas in Florida and Texas. For couples looking to combine their strengths and make a positive impact in their community, TruBlue presents a compelling opportunity.

For more information, visit: https://1851franchise.com/trubluehomeserviceally.