TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/vince-maffeo-4950103?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-franchise-expert-with-15-years-of-experience-brings-handyman-franchise-to-modesto-to-create-a-one-stop-service-for-seniors-2721671" target="_blank" rel="nofollow">Vince Maffeo</a> started his franchising journey almost 15 years ago when he left his sales and marketing career in Florida to help his father run his multiple Comfort Keepers franchises in 2008. Maffeo has since expanded and now owns 10 Comfort Keepers throughout California. When the brand announced a partnership with the handyman franchise that focuses on seniors,&nbsp;<a href="https://1851franchise.com/trubluehousecare">TruBlue Total House Care</a>, Maffeo knew it was the perfect opportunity to create a one-stop service for his current customers.Maffeo recently signed with TruBlue to open one location in Modesto. But he doesn’t plan on stopping there. He can see the many benefits for aging adults to have access to services that provide an individualized approach to not only their health but their homes as well, and he wants to continue to grow with TruBlue in the future. Maffeo is looking forward to combining the marketing and business approaches of both brands so he can reach more and more aging adults.1851 Franchise spoke with Vince Maffeo to learn more about his franchising journey with&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=local-franchise-expert-with-15-years-of-experience-brings-handyman-franchise-to-modesto-to-create-a-one-stop-service-for-seniors-2721671" target="_blank" rel="nofollow">TruBlue Total House Care</a>. 1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Vince Maffeo:&nbsp;I joined the Comfort Keepers franchise in 2008. My father started franchising with the brand in 2002, and I wanted the opportunity to work with him as well as live closer to my parents. So I left my sales and marketing career with Comcast and my family, and I moved from Sarasota, Florida, to the Sacramento area. After almost 15 years with Comfort Keepers, I own 10 locations.&nbsp;About four or five months ago, Comfort Keepers announced a marketing partnership with TruBlue Total House Care. I knew that it would be more beneficial to own a TruBlue location and more convenient for our clients. Buying a TruBlue means that my Comfort Keepers locations won’t have to refer out the handyman and home services as we’ve done in the past. It’s now a one-stop shop. Comfort Keepers provides care for the individual, and TruBlue provides maintenance to the home.&nbsp;1851: How has your perception of franchising changed throughout your years as a franchise owner, and what do you want people to know about it?Maffeo:&nbsp;It’s important to take advantage of the relationships that a franchisor can offer you. Look at the playbook they provide and execute that in your local market. I’ve learned that different franchise brands have different playbooks, so you need to choose one that will work for not only you but your market.&nbsp;1851:&nbsp;What excites you most about this company?Maffeo:&nbsp;I’m excited about the transition into the senior market. It’s an important age group to reach because we have so many seniors that are aging. My average Comfort Keepers client is between the ages of 80 and 83. There are over 10,000 people a day turning 65 in this country. That age group, the baby boomers, aren’t even our clients yet. If you think we are busy now just wait until that age group begins to need our services. They will need professionals to provide individualized care and home repairs and care in the future.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Maffeo:&nbsp;Expansion is always the plan. My main goal is to take advantage of the marketing plan that is tried and true with the brand and apply them successfully to the client base I already have. I want to take a dual marketing approach by applying the TruBlue tactics but adding a twist from my existing company.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Maffeo:&nbsp;I’m all about executing and being able to understand how to provide the best service. Whatever that means for the client. At Comfort Keepers, we tailor our caregiving approach to the individual client and then execute it. I want to keep that same mindset going into owning TruBlue. We’re going to assess the needs of our clients’ homes, make a plan and then execute it properly.1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Maffeo:&nbsp;You have to have a certain mindset to understand that with a franchise you don’t have to reinvent the wheel. Put on your operations hat and execute the brand model the way it has been developed. The faster you are able to do that and get up to speed on the franchise’s system, the better off you will be.&nbsp;ABOUT TRUBLUE TOTAL HOUSE CARE:&nbsp;TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed. &nbsp;

Local Franchise Expert with 15 Years of Experience Brings Handyman Franchise to Modesto to Create a One-Stop Service for Seniors

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Vince Maffeo recently signed with TruBlue Total House Care to bring the brand to the Modesto area in 2023. 

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

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Local Franchise Expert with 15 Years of Experience Brings Handyman Franchise to Modesto to Create a One-Stop Service for Seniors

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