TruBlue Home Service Ally

When&nbsp;<a href="https://1851franchise.com/trubluehousecare/why-these-longstanding-trublue-total-house-care-franchisees-continue-to-grow-with-the-brand-10-years-later-2719403">Tim and Kay Diemont</a>, the Yorktown, Virginia-based owners and operators of home maintenance franchise&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchise-celebrates-earliest-franchisee-on-renewing-franchise-agreement-after-10-years-2721562" target="_blank" rel="nofollow">TruBlue Total House Care</a>, were told that their original 10-year franchise agreement was reaching its end and was in need of a renewal, their first response was surprise.&nbsp;“Time has really flown, so it was a shock at first,” said Tim. “But, to be honest, it was an incredibly easy decision to sign on for another 10 years. We couldn’t be more satisfied. It is not like working in a corporate environment, where there are pressures and rules coming down about what you have to accomplish. We set our own goals. I had more reservations in my prior job about staying year to year than I had signing a paper for another 10 years with TruBlue.”&nbsp;Before franchising, Tim spent four years in the Air Force, then over 25 years in the retail industry as a regional director. Kay was an administrative assistant for the mayor of a nearby city, then an administrative assistant for an architectural firm, where she spent 20 years. When Tim’s company needed him to relocate to another part of the country, he says he knew it wasn’t the right move and it was a sign that it was time for something new.“We weren’t willing to relocate at this stage in our lives,” said Tim. “We were also looking for something we would really enjoy doing. I never wanted to retire, but I didn’t want to be working 40 hours a week either. With TruBlue, we were able to build our team and our company so that now we can work 15 hours a week, bring in great income, enjoy flexibility and travel. It is a perfect job for somebody who doesn’t just want to sit at home and watch TV all day.”And the Diemonts certainly have been busy. Since opening&nbsp;<a href="https://trubluehousecare.com/yorktown?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchise-celebrates-earliest-franchisee-on-renewing-franchise-agreement-after-10-years-2721562" target="_blank" rel="nofollow">TruBlue of Yorktown</a> in March of 2013, they have grown the business by about 25% each year. Today, in addition to working with residents and property owners, the Diemonts also work with military housing departments, senior apartment complexes and apartment buildings. They currently have about 20 employees and serve Yorktown, Poquoson, Newport News and properties on the Peninsula.“We couldn’t have done it without the support of TruBlue,” said Kay. “If we ever need anything or we have any questions, they are there. We are led by a great team and that offers peace of mind.”When it comes to their favorite memories over the past 10 years of business ownership, Tim says one major milestone was hitting their long-term sales goals. “We are also very proud of how many customers have stayed with us. It is a great business — if you provide the level of service that they expect, there is no reason for customers to go anywhere else.”Kay agrees that the relationships they’ve built with people along the way have been the most satisfying part of franchise ownership. “We’ve had some team members and customers who have been with us the entire 10 years,” she said. “We actually just delivered champagne and chocolates with handwritten notes to celebrate those clients’ anniversaries. One of those clients was invoice number one, and now we are at well over invoice number 100,000.”Looking ahead to the next 10 years, Tim says they are most excited about the same things they were when they first signed on — helping people stay in their homes comfortably and age in place safely. “That is what gives us great satisfaction,” he said. “It was that way the first day, the first week and the first 10 years. Every customer we can help makes us feel that much better about being part of TruBlue.”<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchise-celebrates-earliest-franchisee-on-renewing-franchise-agreement-after-10-years-2721562" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s president, says the Diemonts have been an essential part of the TruBlue story, and he is excited to see them continue their longstanding partnership with the brand.“Our first 10 year renewal is a huge milestone for our brand, and it shows the longevity of our franchise opportunity,” said Fitzgerald. “Kay and Tim are really the ideal franchisees on multiple levels. They have strong business acumen, connect very well with their community and are just great team players. They help other franchisees every way they possibly can as brand champions. It is not just a business for them, they are part of something bigger. They not only embody our culture in every way, they have also helped shape it over the years. I can’t say enough good things. I’ve been in franchising for a long time, and I haven’t seen many franchises like the Diemonts.”Since signing on in 2013, the Diemonts have watched TruBlue expand rapidly across the country. The brand currently has over 80 locations in operation and has announced partnerships with national providers like&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713#franchisor">Comfort Keepers®</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-trublue-total-house-care-is-teaming-up-with-seniors-home-services-to-provide-a-superior-level-of-senior-services-2719078#franchisor">Seniors Home Services</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/home-maintenance-and-senior-service-brands-trublue-total-house-care-and-right-at-home-launch-partnership-to-help-seniors-age-safely-in-place-2718925#franchisor">Right at Home</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-franchise-announces-partnership-with-the-helper-bees-2718594#franchisor">The Helper Bees</a> and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-launches-partnership-with-honor-the-worlds-largest-senior-care-network-2718561#franchisor">Honor</a>. Now, the couple say they are excited for what the future holds, both for themselves and the brand.“It is a very dynamic growth period for TruBlue and we love seeing all of the new owners sign on,” said Tim. “Overall, everything we dreamed about running our own business has come true. In 10 more years, I’ll be 79 years old, so maybe I’ll want to settle down at that point. But for right now, this is a great way of life.” The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit&nbsp;<a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-franchise-celebrates-earliest-franchisee-on-renewing-franchise-agreement-after-10-years-2721562" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchise opportunities.&nbsp;

TruBlue Franchise Celebrates Earliest Franchisee on Renewing Franchise Agreement After 10 Years

1851 Franchise

After a decade of franchise ownership with the home maintenance brand focused on helping seniors and busy families, Tim and Kay Diemont franchise owners of TruBlue of Yorktwon say they are most excited to continue building relationships in their community.


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How Sean Fitzgerald Is Turning Personal Experience Into a National Mission Around Aging in Place

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

How TruBlue Home Service Ally Supports Husband-and-Wife and Family-Owned Franchise Teams

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, a national franchise providing handyman services, preventative home maintenance and senior home modifications, has become a natural fit for husband-and-wife and family-owned teams. With a structured business model, low overhead and robust corporate support,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> allows couples to divide responsibilities, leverage complementary strengths and serve their communities with purpose.The stories of&nbsp;<a href="https://1851franchise.com/cell-phone-store-owners-set-out-on-a-new-mission-to-help-seniors-with-trublue-home-service-ally-franchise-2727462">Connie and Kevin Mottle</a> in Highland Lakes, Texas, and&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-this-air-force-veteran-family-is-investing-in-trublue-total-house-care-2722116">Janet and Jeff Sloan</a> in Greeley, Colorado, illustrate how TruBlue empowers families to succeed, both professionally and personally.<h2>Connie and Kevin Mottle: Building on Shared Values</h2>Connie and Kevin Mottle didn’t initially set out to open a business together, but over time, the idea began to take shape. After owning two businesses in the past, including a successful cell phone store they ran for 11 years, the couple was looking for something with purpose. Personal experiences caring for Connie’s aging parents made&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">the need for reliable senior home services</a> impossible to ignore.“We were looking at doing a handyman or home maintenance type business,” Connie said. “A lot of this came down to what we dealt with as my parents were aging. We found TruBlue and it really aligned with what we wanted to do and what we were looking for. Rather than starting that business from scratch, we started looking into what franchising had to offer us.”For Kevin, who had previously built businesses independently,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">the franchise structure was appealing</a>. “I started my last two businesses from scratch, which took a lot of time and wasn’t necessarily my strength,” he said. “TruBlue already has the structure and national presence, which made it a perfect fit for us.”Connie agreed that the built-in support was critical. “Knowing that there’s a system in place gives us confidence in our ability to grow the business,” she said.One of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-for-power-couples-2727170">the biggest advantages TruBlue provides for couples</a> is clarity around roles. Rather than competing for responsibilities, franchisees are encouraged to lean into their individual strengths.“I do a lot of the marketing and things like that, so it’s really been beneficial in the ways that we work,” Connie said. “They offer all the support and are always willing to help and lend an ear and help us make changes. Kevin focuses more on operations and building the team.”Connie added that defining responsibilities has strengthened both their marriage and their business. “It’s been good owning something as a couple, we had to figure out our own strengths,” she said. “We are figuring out what the day, the month and even the year looks like. Luckily, we share the same ‘why.’ That is a great foundation to work off of.”Just as important, the Mottles understand the importance of boundaries. “We also know when to step away from the business day,” Connie said. “We are empty nesters, and we could spend all day in the office, but when it comes time to separate work and home, you need to.”<h2>Janet and Jeff Sloan: Mission-Driven Ownership</h2>For Jeff and Janet Sloan, TruBlue represented a continuation of a life dedicated to service. After 25 years in the military, Jeff was ready for a new chapter that still allowed him to serve others.“We have always had a heart for serving seniors,” Jeff said. “After quite a bit of research, we found TruBlue and were drawn to the business model, supporting seniors while taking care of their homes so they can age in place. Who doesn’t want to stay in their home as long as they can in safety, independence and dignity? That is really what drew us to TruBlue.”<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-great-franchise-opportunity-for-veterans-2727890">The franchise model itself particularly appealed to Jeff’s background</a>. “The whole structured process really aligns with the way the military operates,” he said. “We loved that franchise business model. The training, the support, the marketing, the technology, the leadership, it is all already in place.”Like the Mottles, the Sloans divided responsibilities based on strengths.“We’ve broken up the tasks a bit,” Jeff said. “I am more in charge of the operations side of things and she does more of the marketing. She gets out promoting in the community. We’ve broken it down based on what we like to do. She likes interacting with people, and I enjoy the nuts and bolts. With that delegation of responsibilities, it has worked out really great for us.”Janet says that communication is key when working with your spouse. “One of the things you have to remember when working from home, you sometimes just have to separate work-life,” she said. “You have to be able to communicate on that. That is a good daily reminder: ask your TruBlue partner what they are thinking about at the moment before jumping into something.”And while working with a spouse can be rewarding, the Sloans say the support behind the scenes matters just as much. “The thing that I really benefit from is having someone at TruBlue who I can speak with and ask questions. We have a team out there,” Janet said. “It might not be in the office, but they are a quick phone call or an email away. Having that support really helps quite a bit. You won’t have all the answers, so TruBlue gives you a network to brainstorm.”Jeff put it simply: “Two heads are better than one. There is a lot to get done. I can’t imagine having to do everything that she does.”<h2>A Reputation Built on Family Trust</h2>For both couples,&nbsp;<a href="https://1851franchise.com/why-this-couple-left-corporate-america-to-build-a-community-focused-trublue-business-in-the-town-where-they-raised-their-sons-2730844">the family-owned nature</a> of their business isn’t just operational, it’s personal.“Our partnership brings a unique advantage to our customers,” Connie said. “We bring that trust and consistency and accountability. We actually live here in the community. This carries our name and reputation as well. Our personal investment shows in how we treat customers in every project.”Janet shares that same focus on integrity. “There is something to be said about being honest and making sure people in your community can really trust you and the service you are providing,” she said. “We intend to keep doing that.”For couples considering franchising together, Jeff offers straightforward advice:“Make sure you go into something you are passionate about,” he said. “We really have a heart for serving those seniors in the community. Make sure it is a mission that you are passionate about and you can enjoy working on together.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

For many couples and families, owning a business together is about building something meaningful that reflects shared values. Here’s how TruBlue fits the bill. 

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Former Firefighter and Lineman Launches TruBlue Home Service Ally in Redding, California

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Army Veteran Takes Career Leap to Open New TruBlue Home Service Ally in Gaston County, North Carolina

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From Marine Corps Major to Mission-Driven TruBlue Home Service Ally Franchise Owner

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As the&nbsp;<a href="https://www.aarp.org/press/releases/2024-12-10-new-aarp-report-majority-adults-50-plus-age-place-policies-communities-catch-up.html">population ages and interest in aging in place grows</a>, many families are realizing the extent of home updates and ongoing maintenance required to make this not only possible but also truly safe in the long term. This has driven demand for home service franchises across the industry, but it’s especially relevant for&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the over-160-unit home maintenance franchise.&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">TruBlue</a> fills a real gap in the market, providing convenient, reliable service for seniors, busy adults and their families. The combination of this demand and TruBlue’s streamlined, lower-overhead business model creates a compelling franchise opportunity for those looking to grow in the service space.“The market is yearning for quality, trustworthy home maintenance and repair companies,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, brand president. “When you open your door and let someone into your home, you feel very vulnerable. That’s where our quality and trust come into play. What makes us more unique as a franchise opportunity is that we really cater to that 50-plus demographic, and we focus intently on franchisees’ success.”TruBlue’s model gives owners a practical way into a high-demand service category, with lower overhead, repeat-service potential and support that keeps the focus on the business metrics that drive growth.<h2>A Resilient Model Built on Essential Maintenance</h2>The TruBlue model is built on non-discretionary services. Home maintenance is not optional, and it only becomes more important as homes and their residents age.“People are beginning to understand that their home needs routine maintenance, just like their car,” Fitzgerald said. “Not changing the air filter, for example, can put a lot of strain on the HVAC system. TruBlue handles these ongoing needs reliably, and it’s through this approach that we’re able to build that ‘Ally’ relationship with our clients. We become the ones they call for any home maintenance or repairs needed because they already know and trust us.”“The fact that we have an ongoing relationship is key. Peace of mind is what any homeowner is striving for,” he continued. “They want a worry-free home. That meaning can differ depending on the client themselves, but for most people in that 50-plus group, a worry-free home means ‘I don’t have to worry about the hassle of maintenance and repairs.’”Laying the foundation for a long-term relationship with each client increases value and creates stability for TruBlue owners, and each positive service experience also increases the likelihood of repeat and referral business.Addressing the essentials positions TruBlue to appeal to any busy adult, but the brand’s deep commitment to hiring the right technicians and meeting the high standards of the senior care industry also makes it a preferred provider for those looking to age in place.“Just like in the senior care industry, you would never send a caregiver into someone’s home if they haven’t been screened, background checked and properly insured,” Fitzgerald said. “We adopt the same standards for TruBlue, and what sets us apart.”With the right teams in place, local franchisees can quickly position themselves as the go-to group for maintenance in a senior’s home.“For most seniors, a worry-free home is fall prevention. It’s peace of mind knowing that they can age in place safely because they know it’s being well-maintained,” Fitzgerald said. “Senior modifications certainly help, from a fall-prevention standpoint, but I’ve always said that any work we do in a senior’s home is fall prevention. Even if we’re doing a normal repair or maintenance, it’s something that the senior isn’t trying to do themselves. I believe that many falls occur either because the home isn’t maintained or because the senior is trying to do maintenance that they shouldn’t be doing themselves. This is why TruBlue is so different and so badly needed in the market. Really, a safe, well-maintained home is the number one fall prevention measure you can take.”As consumer demand continues to climb, TruBlue is set up to scale. For a franchise owner, this alone is an encouraging sign, but the brand’s capital-light, support- and profit-focused model paints an even better picture.<h2>The Impact of Lean Operations and Smart Franchise Leadership</h2>“Market demand lends itself to strong revenue for our franchisees,” Fitzgerald said. “But what’s beautiful about TruBlue is that we don’t just focus on revenue. We focus on profitability. It goes hand in hand, but when you’re only focusing on revenue, you can lose sight of profitability. At the end of the day, profitability is what it’s all about.”Because of this, TruBlue pays close attention to its operational model, consistently supporting franchisees in keeping the business lean and positioning themselves to scale up.TruBlue is a home-based or small-office business, which immediately eliminates much of the initial investment and overhead costs associated with brick-and-mortar businesses. And, because there’s no real inventory for TruBlue owners to store and manage, the business is highly mobile, often requiring just a simple toolkit and the expertise of the technician.&nbsp;“This is a low-investment, low-overhead, high-margin business,” Fitzgerald said. “Because of this, franchisees get to break even very quickly. Through my deep experience in franchising, I’ve learned how important it is to get owners to profitability as quickly as possible. When people are profitable, they tend to make more rational business decisions, so we’re extremely focused on getting our owners to profitability as quickly as possible, then coaching them to scale and grow the business.”Once a TruBlue franchisee reaches profitability, Fitzgerald says time is on their side, and they’re positioned for notable (but healthy) growth.“This is a high-trust business. The more clients a franchisee gets, the more repeat business they get, and the more referrals take place,” he said. “We really enjoy the snowball effect. As referrals increase, the business grows exponentially. And with service brands, once you get to critical mass, as long as you’re maintaining quality and taking care of your clients, the franchise will grow organically. It makes for a tremendous business opportunity.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.&nbsp;

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TruBlue’s lean operating model and focus on long-term client relationships give franchisees a path to recurring revenue in a high-demand home maintenance category.

TruBlue Home Service Ally Franchisees Are Positioned for Growth With Low Overhead and High Demand

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In a home services industry often defined by one-off repairs and reactive calls,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> has taken a fundamentally different approach. Rather than waiting for something to break,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> is intentionally designed to stay ahead of problems: building long-term relationships with homeowners through ongoing maintenance, proactive service, and structured membership programs.<h2>A Model Built on Relationships, Not Just Repairs</h2>Most handyman businesses rely on a steady stream of new jobs to keep work coming in. TruBlue instead focuses on staying connected with past customers and bringing them back over time.“The TruBlue model all boils down to customer service, going in and doing what you say you are going to do, following through and doing basic good business practices,” said franchisee&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/from-operations-to-home-service-pioneer-how-trublues-franchisee-of-the-year-built-an-award-winning-business-in-roanoke-virginia-2722996">Dan McMurtry</a>, whose location&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchisee-makes-history-as-first-member-of-million-dollar-club-2726221">surpassed $1 million in annual revenue</a>. “It's also about staying in touch with them after the project finishes. We do a lot of email blasts following up with clients, and quarterly emails to see how they are doing and if they need any other projects.”That ongoing communication is not an afterthought. It is a deliberate strategy that keeps TruBlue top of mind, turning one-time customers into long-term clients.“Around 25% of customers are recurring business,” McMurtry said, a number that reflects the strength of TruBlue’s retention-focused model.<h2>Preventive Maintenance and Handyman Services</h2>At the core of TruBlue’s approach is the integration of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-franchisees-can-capitalize-on-one-of-the-fastest-growing-home-trends-with-trublue-2731868">preventive home maintenance with traditional handyman services</a>.Instead of only addressing issues after they arise, TruBlue proactively monitors and maintains the home — identifying small concerns before they become expensive problems. That includes routine tasks like checking safety features, replacing filters and addressing minor wear-and-tear issues that often go unnoticed.“The home maintenance program is another key component,” McMurtry said. “It requires a bit of education for consumers, but once they understand the value, it is well-received. The response is definitely positive. The home is most people’s most extensive asset, so keeping up with maintenance on it can eliminate a lot of long-term damage.”<h2>Home Ally Maintenance Plans</h2>TruBlue’s recurring business model is anchored by its Home Maintenance packages, which formalize the relationship between homeowner and service provider.These subscription-style offerings include scheduled home maintenance visits, priority service and scheduling, discounts on additional projects and ongoing home assessments and preventive care.For homeowners, the value is simple: peace of mind. Instead of scrambling to find help when something goes wrong, they have a trusted partner already in place. For franchise owners, the impact is even more significant.“We can help you treat your home like you would your car,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>. “Everybody gets their car in for maintenance routinely, and your home should be the same.”That mindset creates predictable demand, stronger customer retention and more stable revenue streams.<h2>Designed for Modern Homeowners</h2>TruBlue’s proactive model resonates especially well with today’s homeowners, who often lack the time, expertise or desire to manage ongoing home upkeep themselves.Busy professionals benefit from outsourcing routine maintenance to a trusted partner. Homeowners juggling family responsibilities gain back time and reduce stress. And those who want to protect their investment appreciate a structured, preventive approach.“The home is one asset that is constantly appreciating in value, but it is oftentimes one that is neglected the most,” McMurtry said. “People take care of their vehicles better than their houses. We aim to change that with our subscription service.”By positioning itself as a long-term ally rather than a one-time vendor, TruBlue becomes embedded in the homeowner’s routine.<h2>A Clear Break from Traditional Handyman Models</h2>This relationship-driven approach sharply contrasts with traditional handyman or contractor businesses, which are typically reactive, project-based and inconsistent.TruBlue stands apart by emphasizing proactive service, recurring memberships, ongoing relationships and structured scheduling. That approach is backed by an insured and background-checked Tru-Pro® Technician,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-strong-franchise-choice-in-the-growing-senior-industry-2728519">giving homeowners the professionalism and trust they expect</a> when inviting someone into their home.It is also reinforced by&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-strong-franchise-choice-in-the-growing-senior-industry-2728519">TruBlue’s operational standards</a>. Services are delivered by TruBlue employees who are screened, background-checked, and insured Tru-Pro® Technicians, providing the professionalism and trust that homeowners increasingly expect.“The minute you let someone into your home, that’s a very vulnerable place,” Fitzgerald said. “That’s why we do so well, we already have higher standards in place.”<h2>Predictability for Franchisees, Peace of Mind for Clients</h2>For franchise owners, this recurring model takes some of the guesswork out of the business, leading to more predictable schedules, steady revenue and less time spent chasing new leads. It also helps build genuine trust and leads to more natural referrals. For homeowners, the model provides peace of mind by offering a reliable partner for ongoing maintenance and unexpected needs.And for franchisees like McMurtry, the results speak for themselves. “The demand is extremely strong,” he said. “As long as you are prepared to take advantage of it, there is no reason you can’t continue to grow.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>.

TruBlue uses subscription home maintenance to build long-term relationships and secure stable, recurring revenue for its franchisees.

From One-Time Fixes to Lifelong Home Maintenance: How TruBlue Is Built for Repeat, Recurring Business

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As more Americans choose to remain in their homes as they age, “aging in place” has moved from a personal preference to one of the fastest-growing trends shaping the home services industry. For&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, that shift is the foundation of the brand’s growth, momentum and long-term opportunity.“We had our best year ever in 2025 and are off to a strong start in 2026,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, President of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners but also in systemwide growth and revenue. Last year, we more than doubled our new franchise agreements signed, and saw a nearly 30% increase in systemwide revenue.”That growth, Fitzgerald says, is being driven by a convergence of demographic realities and unmet needs. As the population ages, more homeowners want to stay put and increasingly need practical, non-medical support to do so safely.<h2>The Aging-in-Place Wave Has Arrived</h2>For years, industry experts talked about the coming “wave” of aging in place. Fitzgerald says that wave is no longer theoretical.“It’s no longer theoretical, the wave is here,” he said. “We’re seeing it in real time, and it’s what’s driving our growth. That demand is only going to continue, and we’re well positioned to meet it.”<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">One reason TruBlue is so well-positioned is its focus on the home itself</a>. While much of the senior industry centers on medical care or daily living assistance, TruBlue addresses the physical environment, which is the single biggest barrier to aging safely at home.“As aging in place continues to grow in demand, there are not a lot of options in place for people who need simple and minor senior modifications like adding grab bars and handheld showers,” Fitzgerald said. “That’s right up our alley.”<h2>Filling a Critical Gap in Senior Services</h2>Fitzgerald points to a clear gap in the marketplace. Durable medical equipment providers tend to focus on large installations, while smaller, safety-driven projects are often overlooked.“They don’t want to mess with small projects because it isn’t worth it for them, and seniors are finding it hard to find trustworthy people to come in,” he said. “There is this void in the marketplace for services.”<a href="https://1851franchise.com/trubluehomeserviceally/why-this-serial-entrepreneur-decided-on-trublue-total-house-care-franchise-ownership-as-his-next-endeavor-2721907">TruBlue fills that void</a> by focusing on minor modifications, repairs and preventative maintenance, services that are increasingly age-driven rather than need-driven.“Historically, health insurance companies would cover things that were prescribed by a doctor,” Fitzgerald said. “Now more of these services are age-driven instead of need-driven. People are becoming eligible for minor senior modifications, and that is our sweet spot.”As a result,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead-2730117">demand continues to rise</a>. “There are a lot of people aging in place who don’t have need-based services,” Fitzgerald said. “Our demand is only going to increase because we are happy to do these minor senior modifications.”<h2>Building Long-Term Relationships, Not Transactions</h2>Unlike one-off repair businesses, TruBlue is built around long-term relationships and recurring service. “Our goal is to build our customer base, it’s not transactional,” Fitzgerald said.That philosophy is reinforced through&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublues-home-maintenance-plans-peace-of-mind-for-homeowners-2729337">TruBlue’s subscription-based Home Maintenance Plans</a>, which help homeowners stay ahead of small issues before they become safety risks or costly repairs. It’s a model that creates peace of mind for customers and stability for franchise owners.As TruBlue expands its footprint, new opportunities are opening up at a national level.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we are beginning to develop more strategic partners and programs,” Fitzgerald said. “We’re building relationships with large organizations and expanding that to help people age in place.”Many of these services are also becoming subsidized, further accelerating demand. The biggest constraint, Fitzgerald noted, isn’t demand. It’s coverage.<h2>Thought Leadership Rooted in Real Experience</h2>Fitzgerald’s leadership in the aging-in-place conversation extends beyond TruBlue’s day-to-day operations. He was recently a contributor to&nbsp;<a href="https://www.amazon.com/Aging-Place-Conversations-Caregivers-Strategies-ebook/dp/B0FVTN84T3">“Aging in Place Conversations — The Caregiver’s Edition,”</a> a collection of stories, strategies and insights focused on helping people age safely in their communities published by NAIPC (National Aging in Place Council).That perspective reflects TruBlue’s broader mission, which is to support independence, dignity and safety at home, while giving franchise owners a meaningful way to serve their communities.“Our owners have been doing a great job connecting to the community,” Fitzgerald said. “And as this demand continues to grow, we’re exactly where we need to be.”For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

As aging in place reshapes the home services landscape, TruBlue Home Service Ally stands at the center of one of the most purpose-driven opportunities in the industry.

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