TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-newest-owners-shatter-sales-records-in-their-first-months-2716458" target="_blank" rel="nofollow">TruBlue Total House Care</a>, a fast-growing, 60-plus unit home maintenance and service franchise, has hit the mid-year mark of 2021 with nearly doubling year-over-year system-wide growth-driven, in large part, by the success of its newest franchise partners.“We’re incredibly proud of the numbers we’re seeing from our newest franchisees,” said <a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-newest-owners-shatter-sales-records-in-their-first-months-2716458" target="_blank" rel="nofollow">Sean Fitzgerald</a>, president of <a href="https://1851franchise.com/trubluetotalhousecare">TruBlue</a>. “Over the past few months, some of our newest owners are off to the fastest start we have seen in TruBlue history, hitting record-breaking sales within their first month of business.”&nbsp;<a href="https://1851franchise.com/trubluetotalhousecare/why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149#stories">Mark</a> and <a href="https://www.linkedin.com/in/julie-odell-bb70a74?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-newest-owners-shatter-sales-records-in-their-first-months-2716458" target="_blank" rel="nofollow">Julie Odell</a>, who recently opened <a href="https://www.trubluehousecare.com/centennial/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-newest-owners-shatter-sales-records-in-their-first-months-2716458" target="_blank" rel="nofollow">TruBlue Total House Care of Centennial</a> in the Denver, Colorado market, are one such example: the couple broke the brand’s first month sales record back in February of this year. The third rookie franchisees in six months to crush the company’s all-time sales numbers, the couple said their success is a reflection of the need for TruBlue’s services, something the COVID crisis has only served to heighten, paired with their own efforts within the local community.&nbsp;“More and more seniors are choosing to stay at home and age in place, rather than moving to an assisted living community,” said Mark. “This was already a growing trend before the COVID-19 pandemic and now, the desire to stay at home has exploded. Seniors want to remain in their homes but their children and loved ones are worried that something will happen if they are alone. At TruBlue, we have the opportunity to ensure that seniors’ homes are as safe as they can be.”&nbsp;“There’s an enormous market for what we’re doing, and I don’t think I would’ve known that without digging into it,” added Julie. “There’s incredible room for growth; this is just the tip of the iceberg.”Just 11 months after opening <a href="https://www.trubluehousecare.com/east-lexington/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-newest-owners-shatter-sales-records-in-their-first-months-2716458" target="_blank" rel="nofollow">TruBlue Total House Care of East Lexington, Kentucky</a>, <a href="https://www.linkedin.com/in/daniel-n-elswick-p-e-11886a8a/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-newest-owners-shatter-sales-records-in-their-first-months-2716458" target="_blank" rel="nofollow">Daniel Elswick</a> and <a href="https://www.linkedin.com/in/casey-martin-6656b71aa/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-newest-owners-shatter-sales-records-in-their-first-months-2716458" target="_blank" rel="nofollow">Casey Martin</a> shattered TruBlue’s monthly sales record in March of 2021. In addition to unprecedented demand, the pair credits their success to TruBlue’s solid business model and support systems.“TruBlue puts its franchisees in position to be successful right away,” said Casey. “Daniel and I knew we had the work ethic, but we had no idea how to start a business. That’s why we invested in TruBlue. The system they provide is simple to follow, and if you are willing to work hard, you can see fast success. We are proof of that.”&nbsp;According to the <a href="https://www.ncoa.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-newest-owners-shatter-sales-records-in-their-first-months-2716458" target="_blank" rel="nofollow">National Council on Aging</a>, 90% of seniors say they plan to remain in their homes for the next five to 10 years, a trend that has continued to grow following the COVID-19 pandemic, creating a sizable need for home maintenance and care services geared towards seniors.&nbsp;&nbsp;As more seniors remain at home, TruBlue works to accommodate their specific needs through safety assessments, modifying their homes as needed to reduce the risk of falls and other health hazards. And unlike traditional home maintenance brands, TruBlue’s assistance doesn’t stop once the modifications are done. The brand’s “Helping Hands Around the Home” service builds on its initial maintenance and repair service by offering ongoing, in-home help to assist seniors with small projects that might otherwise provide a challenge, such as moving furniture and changing a lightbulb.&nbsp;With ambitious goals for the rest of 2021 and into the future, the rapidly growing brand is positioned to revolutionize the way families protect their loved ones and allow them to safely age in place.“As a country, we are experiencing a change in how and where people want to spend their senior years,” said Fitzgerald. “We provide a service that is attractive and helpful to aging seniors and their families and it’s one that is certainly in high demand. We are thrilled by the early success that our newest franchise owners have seen and we look forward to continuing this forward momentum through the end of the year and into 2022.”&nbsp;To learn more about franchising with TruBlue, visit <a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-cares-newest-owners-shatter-sales-records-in-their-first-months-2716458" target="_blank" rel="nofollow">www.trubluefranchise.com</a>.About TruBlue Total House Care:&nbsp;TruBlue Total House Care provides a helping hand around the house — inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.&nbsp;

TruBlue Franchisee Mark and Julie Odell Denver, CO

TruBlue Total House Care's Newest Owners Shatter Sales Records in Their First Months 

1851 Franchise

The early success of the brand’s newest franchise owners mirrors the overall growth of the brand, which is bounding into 2022 with strong systemwide momentum. 

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care's Newest Owners Shatter Sales Records in Their First Months

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