TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 80-unit home maintenance franchise, has carved out a lucrative niche as the only franchise brand focused on providing maintenance services for seniors aging in place and busy families. TruBlue believes that aging in place starts with a safe home, and the company offers ongoing in-home support to help seniors remain at home for as long as possible. Now, with the senior population growing and the demand for home services skyrocketing post-COVID, the brand is seeing significant growth all over the country, including in the beautiful city of Denver, Colorado.&nbsp;<a href="https://1851franchise.com/trubluehousecare/why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149">Mark</a> and&nbsp;<a href="https://www.linkedin.com/in/julie-odell-bb70a74?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">Julie Odell</a>, the Colorado-based couple who own two TruBlue locations in the Aurora area, for example, have a deep passion for supporting the elderly, as well as one for home remodeling and entrepreneurship. Before franchising, Julie sold advertising to several print publications, while Mark worked in financial services with a specific niche of offering financial planning to seniors. When the couple decided to invest in a business of their own, they were familiar with TruBlue because of Mark’s experience in the senior sector. They understood the brand’s uniquely strong position in the marketplace because of personal experience.Success came quickly as the couple broke the brand’s first-month<a href="https://1851franchise.com/trubluehousecare/why-i-bought-how-mark-and-julie-odell-have-found-success-with-trublue-total-house-care-2716149"> sales record</a> in February 2021. Since then, Mark and Julie have dedicated themselves to raising the bar for the services a maintenance company should provide, both inside and outside of the home.“We didn’t know what to expect when we first signed on,” said Mark. “We had done our due diligence, and we knew there was a huge need for what we were going to offer, but you never know how the business will go. We were conservative with our projections, and from the minute we opened for business, we’ve been slammed. There has been no lull in the demand. Our projections were blown out of the water, and we broke the record for first-month sales by $5,000. The Denver market has basically exploded, and we are happy to be a part of that.”The Odells attribute this growth to the vast array of clientele they can serve with TruBlue. While senior services are a significant focus of the brand, it also fulfills the needs of busy families who want to spend less time tackling housework and more time making memories with their loved ones.“We quickly realized there is no limit to who could benefit from a service like this, from stay-at-home moms to hectic families and seniors,” said Julie. “As we started to peel away at the layers, we realized our target market is everyone, and we have the opportunity to help our friends, our friend’s parents — literally everybody.”And in Denver specifically, Julie says a high number of busy families don’t want to waste their weekends doing home maintenance. Denver is one of the&nbsp;<a href="http://www.homebuyinginstitute.com/news/denver-market-goes-into-turbo-mode/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">fastest-growing cities</a> in the country, especially after the COVID-19 pandemic created a&nbsp;<a href="https://www.5280.com/2021/05/covid-19-created-the-hottest-real-estate-market-denver-has-ever-seen/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">massive influx</a> of homebuyers flocking to the area.&nbsp;<a href="https://www.census.gov/quickfacts/denvercountycolorado?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">According to the U.S Census Bureau</a>, Denver features more than 300,000 households.&nbsp;“It is such a hot spot, and we can make an impact by providing a service that allows homeowners to get their free time back,” Julie said. “We’ve been able to elevate expectations when it comes to customers, especially with the senior community and busy young families. We’ve been able to set ourselves apart and raise the bar.”Now, the Odealls say their sales are up 30% over last year, and the business shows no signs of slowing down. “We are just busy, plain and simple,” said Julie. “That type of solid year-over-year growth is a huge deal in those first few years. We are on track to hit the Winner’s Circle milestone and are excited about the future.”&nbsp;<a href="https://www.franchising.com/news/20211207_dj_and_paige_lewis_bring_trublue_total_house_care_franchise_to_denver.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">DJ Lewis</a> is another TruBlue franchisee in the Denver area. The long-time Denver resident worked for 18 years in the oil and gas industry and held several management positions throughout his career. When it was time for a change of pace and a job that would allow him to spend more time with his family, he set off to do something on his own. That is when he discovered TruBlue Total House Care.“I looked at a few franchise brands and loved the idea of having that support infrastructure and proven business model — not doing it on my own,” said Lewis. “TruBlue came up, and I liked that it was something I could do that wouldn’t require a brick-and-mortar shop. I also heard about the Odells doing well in Denver, and I spoke to Mark about the concept.”Without the need for a brick-and-mortar location, TruBlue’s&nbsp;<a href="https://1851franchise.com/trubluehousecare/5-reasons-to-invest-in-trublue-total-house-care-2719071#featured">startup costs</a> stay considerably low, ranging from just $65,000 to $91,000. The business is significantly easier to run than other senior care or home maintenance concepts.Lewis officially opened in 2021 and, similar to the Odells, has seen a solid increase in demand, repeat clients and referrals since then.&nbsp;“Most of my customers are busy families, and Denver overall has been booming for the last several years,” he said. “With the COVID-19 pandemic, even more people are moving here, and it is very densely populated. That helps word-of-mouth get around. It is a big city but feels like a small community. There are a lot of new homeowners, upgrading homes, moving in and moving out, which creates a lot of opportunity in all aspects of TruBlue.”<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">Sean Fitzgerald, TruBlue’s President</a>, says the team is hoping to find more growth-minded franchisees in the Denver area, with room to add 10 more territories between Boulder and Colorado Springs. Nationwide, the team hopes to reach 225 units by 2025.&nbsp;“Our franchisees in Denver are a great example of scalability our model provides,” said Fitzgerald. “It is a growing city with great demographics and a lot of suburban homeowners looking for our services. When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success.”The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit <a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-trublue-total-house-care-franchisees-are-thriving-in-denver-2719134" target="_blank" rel="nofollow">https://trubluefranchise.com/.</a>

Why These TruBlue Total House Care Franchisees are Thriving in Denver

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With franchisees seeing significant growth in the Mile High City, the home maintenance and senior home services franchise brand has identified room to add 10 territories in the area.

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Why These TruBlue Total House Care Franchisees are Thriving in Denver

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