Twitter Takes Times Square With New Out-Of-Home Campaign
Twitter Takes Times Square With New Out-Of-Home Campaign

“We liked our Tweets, so we made them bigger,” the social media platform said.

@Twitter has a new voice, and it’s shouting from the rooftops--or, more accurately, the video boards in New York’s Times Square--to make sure you’ve heard.

According to a recent story from The Drum, the social media platform is following the lead of brands like Wendy’s and Netflix by adopting a more conversational tone with its flagship account. To promote the change, Twitter has launched an out-of-home advertising campaign, posting tweets from @Twitter like, “Is this thing on?” on digital billboards throughout Times Square.

The article noted that Twitter reported a 14-fold increase in replies to @Twitter’s tweets since the strategy adjustment to conversing more like a user than publishing like a company.

Read the full story here.

Photo courtesy of @Twitter on, well, Twitter.

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