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<a href="https://twitter.com/Twitter?utm_source=1851franchise.com&utm_medium=article&utm_campaign=twitter-takes-times-square-with-new-out-of-home-campaign-2708567" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">@Twitter</a> has a new voice, and it&rsquo;s shouting from the rooftops--or, more accurately, the video boards in New York&rsquo;s Times Square--to make sure you&rsquo;ve heard. 

<a href="https://www.thedrum.com/news/2018/11/28/twitter-brings-twitter-s-irreverent-tone-times-square-s-billboards?utm_source=1851franchise.com&utm_medium=article&utm_campaign=twitter-takes-times-square-with-new-out-of-home-campaign-2708567" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to a recent story from The Drum</a>, the social media platform is following the lead of brands like Wendy&rsquo;s and Netflix by adopting a more conversational tone with its flagship account. To promote the change, Twitter has launched an out-of-home advertising campaign, posting tweets from @Twitter like, &ldquo;Is this thing on?&rdquo; on digital billboards throughout Times Square.

The article noted that Twitter reported a 14-fold increase in replies to @Twitter&rsquo;s tweets since the strategy adjustment to conversing more like a user than publishing like a company.

Read the full story <a href="https://www.thedrum.com/news/2018/11/28/twitter-brings-twitter-s-irreverent-tone-times-square-s-billboards?utm_source=1851franchise.com&utm_medium=article&utm_campaign=twitter-takes-times-square-with-new-out-of-home-campaign-2708567" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>. 

<a href="https://twitter.com/Twitter/status/1067955850931855361?utm_source=1851franchise.com&utm_medium=article&utm_campaign=twitter-takes-times-square-with-new-out-of-home-campaign-2708567" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Photo courtesy of @Twitter on, well, Twitter.</a>

Twitter, Times Square, Out-Of-Home Advertising, social media platform

Twitter Takes Times Square With New Out-Of-Home Campaign

1851 Franchise

“We liked our Tweets, so we made them bigger,” the social media platform said.

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