United Water Restoration Group

<a href="https://www.linkedin.com/in/fatima-landa-8965521ba?utm_source=1851franchise.com&utm_medium=article&utm_campaign=family-business-owner-finds-success-with-united-water-restoration-group-2723506" target="_blank" rel="nofollow">Fatima Landa</a> has always had a knack for identifying well-positioned business opportunities. A decade ago, she launched a commercial cleaning franchise, gaining experience in the franchise world. Seeking a new venture, she came across&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">United Water Restoration Group (UWRG)</a>, the premier water restoration and reconstruction franchise with 95 units, and the connection was instantaneous."When I first talked to them, I was struck by how knowledgeable and helpful they were as a franchisor," said Landa. "I had no experience in water restoration, but they took the time to explain everything, and that's really what drew me in."But it was actually a personal experience that officially pushed Landa to the restoration industry. After suffering through a water leak at her home, she realized just how valuable and comforting it was to have a local company that could help and provide peace of mind.Landa officially launched her&nbsp;<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=family-business-owner-finds-success-with-united-water-restoration-group-2723506" target="_blank" rel="nofollow">UWRG franchise</a> in Beaverton, OR, two years ago. "It's been a great journey — there have been ups and downs, but they've made me stronger," she said. “The first year was slower, focused on learning, but it's amazing how much we've grown since then. We've been expanding in our community, and it almost feels like it's been four years instead of two!”The numbers speak for themselves. In her first year, Landa set an ambitious million-dollar goal but fell short. However, this year, she not only reached that goal but surpassed it. As her business continues to thrive, Landa is already planning to expand further.&nbsp;"We're looking for an office building because we've outgrown our current space," said Landa. "We also want to open another office in Seattle, WA."Landa credits her success to the unwavering&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/executive-qa-with-united-water-restoration-groups-vice-president-of-development-operations-bob-moore-2720209">support from UWRG's corporate team</a>. "They are so knowledgeable, helpful and inspiring," she says. "I can call them anytime with questions, and they always have the answers. I wouldn't be where I am today without them."Beyond business success, Landa takes pride in providing valuable services to her community through UWRG. Her franchise is a local, family-run operation that includes her step-daughter and husband as co-owners.&nbsp;"We're very close-knit within the community, and that's been a huge advantage," Landa notes. "We get a lot of positive feedback, and it's rewarding to see our employees — some of whom have been with us since the beginning — succeed, as well."As for the future, Landa has ambitious yet measured plans. "We'd like to buy more territories and open other offices," she says. "But we want to remain a small, community-focused business."The total initial investment to open a UWRG franchise ranges from $196,906 to $582,127. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=family-business-owner-finds-success-with-united-water-restoration-group-2723506" target="_blank" rel="nofollow">https://uwrgfranchise.com/investment-opportunities/</a>.

Family Business Owner Finds Success with United Water Restoration Group

1851 Franchise

Recognizing a need for reliable water restoration and reconstruction services in her Oregon community, Fatima Landa has built a family-owned business with UWRG. 

This brand page has been paid for by UNITED WATER RESTORATION GROUP. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Running a business with your spouse comes with a unique set of rewards, as well as realities. The wins feel shared, the challenges feel personal, and the line between work and life can blur quickly. For husband-and-wife franchise owners at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group (UWRG)</a>, success often comes down to clear roles, honest communication and a franchise system built to support teamwork at every level.<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG’s</a> restoration model has proven especially well-suited for couples who bring complementary skill sets to the table. With defined operational systems, franchisor support and a collaborative franchise network, the brand gives partners the ability to divide responsibilities, stay aligned on long-term goals and build a service-driven business together without feeling like they’re navigating it alone.That balance has been central to the experience of husband-and-wife franchise owners&nbsp;<a href="https://www.linkedin.com/in/multifamily-apartments-john-casmon/">John</a> and&nbsp;<a href="https://www.linkedin.com/in/geetika-casmon/">Geetika Casmon</a>, who own and operate a&nbsp;<a href="https://uwrgcincyeast.com/">UWRG location in Cincinnati</a>. Each brings a distinct professional background to the business, allowing them to support one another and move the company forward with intention.<h2>Dividing Roles to Create Momentum</h2>The Casmons operate with a clear handoff between lead generation and execution. John, who spent 15 years in marketing and advertising, focuses on the front end of the business, such as digital marketing, lead channels and field marketing initiatives that keep the phones ringing.Geetika oversees operations, administration and financial processes. With a background in accounting, auditing and operational consulting, she manages intake, execution and efficiency once a job enters the system.“If you think of a funnel, he handles the front end and how things are coming in,” Geetika said. “Once they’re in, I pretty much handle it from there.”That structure allows both partners to stay in their lanes while remaining deeply connected to the overall health of the business.<h2>The Rewards and Realities of Working With Your Spouse</h2>Running a business together brings obvious upsides. The Casmons describe having a built-in partner they trust, someone who understands the daily pressures and decisions at a deeper level than anyone else.“You have someone you can rely on completely,” Geetika said. “Someone you’re comfortable with. You can be vulnerable. You can talk about the ups and downs of the business.”But that closeness can also blur boundaries. When challenges arise, they don’t stop at the office door. John says the business often feels like “its own baby,” one that sometimes demands sacrifices from both partners at the same time with late-night calls and emergency jobs. Still, being aligned makes those moments manageable.“The upside is being able to sit and collaborate, bounce ideas off each other and really understand what the other person is going through,” he said.<h2>How UWRG’s Model Supports Couple-Owned Franchises</h2>UWRG’s franchise structure has played a key role in helping the Casmons operate effectively as a team. Because franchisor support is segmented by function, each partner works directly with the departments that align with their responsibilities.John regularly connects with marketing and design teams, while Geetika works with operations and accounting support. “They’re structured in a way that really mirrors the way we’ve structured our business,” he said.Beyond franchisor support, the franchise network itself has become an invaluable resource. Rather than feeling isolated, the Casmons are able to lean on fellow franchise owners who understand the restoration business at a granular level.<h2>Advice for Couples Considering Franchising Together</h2>Both Geetika and John emphasize that alignment is everything. Before launching a business together, couples need to have honest conversations about goals, lifestyle expectations and what success truly looks like, not just individually, but as a family.John echoed that sentiment, noting that misalignment around growth expectations is one of the most common pitfalls in spouse-led partnerships. “If one person wants a $10 million business and the other wants passive income, that’s going to cause friction,” he said. “You have to get really clear on what the endgame is.”<h2>Staying Connected Beyond the Business</h2>The Casmons don’t see balance as perfection. They see it as making choices. With business always pulling at their attention, being deliberate about creating space outside of work has been key to staying connected. “That means date nights, conversations that aren’t about the business or the kids,” John said.Geetika added that even when business topics inevitably come up, staying connected as partners is what keeps the relationship strong. “I think the key, though, is to be very intentional about connecting and not solely becoming the business,” she said.UWRG provides a structure that makes collaboration practical. Accessible franchisor support and an engaged franchise network help spouses build the business side by side while keeping the relationship front and center.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

Why Couples Are Choosing United Water Restoration Group to Build a Business Together

United Water Restoration Group offers couples in franchising the structure, support and clarity needed to grow a restoration business together without losing balance at home.

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Kathy and Ben McClain spent more than 40 years as educators before deciding it was time to build something for the next generation. When their adult children expressed interest in running a business together, the family began looking for an opportunity that combined purpose, stability and long-term growth.<a href="https://uwrgfranchise.com/">United Water Restoration Group (UWRG)</a> stood out because it offered the chance to serve families in moments of real need while providing a structured path for new owners entering the industry. The McClains were drawn to the strong operational support, hands-on training and a model that made them feel confident stepping into a field outside their prior careers.Today, the location in Pearland, Texas, is the foundation of the McLegacy Group, a family-run operation the McClains hope will benefit not only their children and grandchildren but also the community they serve every day.1851 Franchise spoke to Kathy about the family’s franchise journey and plans for the future. Here’s what she had to say:1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Kathy McClain:&nbsp;My husband and I are both 40-year-plus educators. We had retired, and we had always talked about wanting to do a family business. When our adult children came to us and were like, “Hey, we really want to try to find something that we can do together as a family for a business,” that’s how it all got started. Our oldest daughter, Ashley, took the lead, and she did the research. She’s a nurse by trade.She did a lot of research and came back with possible ideas of things that we might do. We really wanted to feel like we were doing something to help someone else, where we were going to be giving back, but at the same time, like everyone else, you want your business to flourish and be successful. And you have to make money with it. She found UWRG. We went and did Discovery Day and really liked the support they were showing that they were going to give. We liked that there was hands-on training of two full weeks for us to attend to help us get started. And then, as we moved to opening, they sent someone out to help us with that opening week of the marketing piece, being able to get that started for us. We liked that. We felt like we wouldn’t be in it on our own, if that makes sense.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Kathy:&nbsp;I had not really thought about franchising. Typically, when I thought franchise, I thought franchise foods like McDonald’s or Chick-fil-A or that type of thing. I had never really thought that there was franchising for something like water restoration, even though you’ve seen Servpro and some of the other trucks.It was interesting that once we expressed interest in UWRG we started seeing things about UWRG and we were like, huh. We had never really paid attention to it before that. But then, it was strange that all of a sudden you started paying attention to things, and you started noticing it more.1851:&nbsp;What made you pick this brand? What excites you most about this company?Kathy:&nbsp;Really, it was the support piece — feeling like corporate is going along beside us, that they’re constantly looking for updated ways to keep us engaged in the communities and ways to make us run smoother as a company. For us, because we were coming from industries that were not related to water restoration, that was very important. We wanted to feel like we could still be successful even though we were coming from outside the industry, and that support piece has been major for us.I love that I can call in and get assistance, whether it’s with paperwork I’m trying to get finished, asking a question on technical things, equipment, all of that. That’s been major for us.1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Kathy:&nbsp;Our company name, our LLC, is McLegacy Group. So, that’s what we want to build. We want to build a legacy for our children, our grandchildren, our great-grandchildren — just moving forward. It’s really important that we be successful and that we feel like we are an important part of the community.We don’t want to just come in, do a job and be done with it. We want the customers to feel like, yes, they really cared about us. They wanted to make sure the job is done right, but also making sure that we’re leaving their home in the best condition possible when we are finished.1851:&nbsp;Is there anything else about your story you want us to know?Kathy:&nbsp;Like I said, we’re a family of five that came together. We have a veteran — our daughter was in the Navy — and she is in California, so she’s a long-distance participant, but she is actively doing things like our digital marketing. Our son is serving as our marketer, so he’s out trying to drum up business. And then, like I said, our oldest daughter, who actually found UWRG and brought it to us, is active in the day-to-day operations. Even though she may not be here in the office, we communicate frequently throughout the day about what’s going on, and I bounce ideas off her.My husband is the only one who’s kind of like, “Hey, I’ll be the glorified custodian. I’ll come in. I’ll make sure the office is clean.” I love that we all have our little lane and we’re all functioning together, trying to be as successful as possible.1851:&nbsp;What advice do you have for other people thinking about becoming franchise owners?Kathy:&nbsp;I would honestly say pray over it. For us, that was something we did as a family. We had an assigned fast-and-pray day every week leading up to us making the decision and then actually opening up. For us, feeling that this is really what God is leading us to do was very important. So I would say pray over it and then make an informed decision.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 - $700,000. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/">https://uwrgfranchise.com/investment-opportunities/</a>.&nbsp;&nbsp;

United Water Restoration Group - UWRG - Kathy and Ben McClain - Franchisee Feature - 1851 Franchise

The McClain family launched UWRG in Pearland, Texas, to create a long-lasting legacy built in service, community support and hands-on family involvement

Former Educators Build a Multi-Generational Future With United Water Restoration Group Franchise

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1851 Franchisee Spotlight graphic with photo of Ana & Sharone Royall & family, UWRG

From Real Estate to Restoration: Husband and Wife Duo Find Purpose with United Water Restoration Group in Las Vegas

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Restoring More Than Homes: How UWRG Turns Crisis Into Care

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Success in the restoration industry requires more than just technical skill. At&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group</a>, a franchise owner’s ability to combine leadership, problem-solving and a genuine desire to help clients can make all the difference between a thriving business and one that struggles.&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> has built a reputation by partnering with franchise owners at the local level who share its commitment to excellence, integrity and community impact. In doing so, the franchisor has built a system where motivated entrepreneurs can grow recession-resistant businesses while making a tangible difference in their communities.Resourcefulness sits near the top of the list of qualities UWRG looks for in potential franchise owners. Franchise owners encounter unpredictable situations on a daily basis. From water damage emergencies to scheduling crises, the key is often to expect the unexpected. As a result, the best operators are those who can navigate stressful challenges creatively without losing their composure.&nbsp;“As a small business owner, you’re hit with lots of problems. Sometimes a bunch in a row,” said&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>, president of UWRG. “Your ability to be resourceful, find creative solutions, keep your head up and keep moving forward is huge.”&nbsp;<h2>Leadership and the Ability to Scale</h2>Organization and leadership skills are both critical when it comes to scaling franchise operations. In the earliest days of any business, franchise owners tend to handle a lot of different business elements themselves. From marketing and sales to hands-on restoration work, it’s important to wear a lot of hats because growth requires the ability to recruit, train and motivate team members.&nbsp;“Part of it is being able to sell people on the vision,” Moore said. “‘We’re small now. But we’re going to build a much larger organization. So, come along for the journey. Because there’s opportunity for growth and advancement.’”<h2>A Service-Focused Mindset</h2>Founded in 2008, UWRG has built and tweaked its system and model for nearly two decades. At the heart of that model lies one very simple but crucial element: service.&nbsp;Most of its work involves residential properties, so customers are often dealing with one of the most stressful moments of their lives. A successful franchise owner needs to approach those situations with a service-oriented mindset. In these moments, it’s important to try to view revenue as the byproduct of genuinely helping people restore their homes.&nbsp;“For most people, the home is the largest investment they’ve made. So, when something bad happens, they call us,” Moore said. “Our top franchise owners can sense that and want to help people feel whole again. They want to help them restore that large investment.”<h2>Coachable and Open to Innovation</h2>Being coachable and willing to learn from corporate training, peers and the franchise system itself sets high-performing franchise owners apart. By adopting best practices and exploring new tools, including emerging technologies like AI, even those with industry experience can benefit. An openness to continually improving can help franchise operators at the local level stay competitive while contributing innovative ideas more broadly.UWRG encourages franchise owners to innovate within the framework of national branding and operational guidelines. Creative problem-solving is valued and often adopted systemwide when proven effective.&nbsp;Franchise owners who can balance adherence to the brand with thoughtful innovation can help shape the way the business operates regardless of market.<h2>Prepare for a Challenge</h2>Getting any new business off the ground can be a challenge, especially early on. As with most new businesses, running a UWRG franchise can be demanding. Emergency services operate around the clock, requiring both flexibility and commitment. Therefore, research and preparation are essential for anyone considering joining the network. But the UWRG franchise model offers a unique advantage: the independence of entrepreneurship paired with extensive support.“Over time, it gets easier and better,” Moore said. “But it requires a fair amount of work in the beginning.”<h2>The Franchise Owner Who Thrives</h2>The combination of resourcefulness, leadership, empathy and a willingness to learn defines the type of entrepreneur who will thrive within United Water Restoration Group. For those ready to embrace the challenges and rewards of the restoration business, the franchisor offers a proven system ready to help build a resilient, service-oriented business capable of making a meaningful impact at the local level.“Success lies on the other side of hard work, determination and consistent effort toward a clear goal,” Moore said. “I love the franchise business model. You can be in business&nbsp;for&nbsp;yourself, but not&nbsp;by&nbsp;yourself. You always have support and you always have someone you can call for advice or solutions to a problem.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 to $700,000. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/">https://uwrgfranchise.com/investment-opportunities/</a>.

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Restoration takes a particular mindset. United Water Restoration Group President Bob Moore shares key qualities franchise owners need to thrive in a service-focused, high-demand restoration industry.

What It Takes to Succeed: Top Qualities United Water Restoration Group Looks for in Franchise Owners

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<a href="https://uwrgfranchise.com/">United Water Restoration Group</a> ended a strong year on solid footing. The brand expanded its footprint in California and the Midwest, adopted new technology and continued supporting local franchise owners while laying the foundation for a momentous 2026.&nbsp;The launch of a digital marketing dashboard as well as a financial benchmarking platform delivered measurable results in 2025, setting the table for a tech-driven, highly supported franchise system heading into the new year.&nbsp;“Overall, it was a strong year,” said&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG</a> President&nbsp;<a href="https://www.linkedin.com/in/bob-moore/">Bob Moore</a>. “We added a number of locations, and they’re opening stronger than in the past, which creates significant opportunity moving forward.”<h2>Expanding the Footprint: Midwest Strengthens, California Grows</h2>2025 growth wasn’t focused in a single region, with UWRG focusing on California, the Northeast and Midwest as specific areas of attention this year.A franchise thrives when a strong, dependable system is in place, driven by franchisor support. That support is a priority for UWRG as the new year nears, with a goal of allocating more time to each operator thanks to the promotion of a new franchise business coach.“We’re excited about 2026. We just had an internal promotion for someone to become a franchise business coach. We only had one before, and his time was getting stretched thin as we added more locations. He’s going from trying to support 40-plus locations down to 20. And the other coach will have 20 as well. So, each franchise owner will get a lot more individual attention,” Moore said. “We have a regimented program of what they’ll cover on each monthly visit: basics of the business, reviewing the P&amp;L to ensure we’re on the right track for good financial health, key metrics, people and any other open items.”<h2>New Tools Roll Out: Dashboards and Benchmarking</h2>2025 also marked a significant step forward in terms of system technology. UWRG launched a digital marketing dashboard early in 2025, delivering franchise owners a centralized view of critical metrics, as well as a new financial benchmarking platform.&nbsp;The impact was measurable, delivering consolidation which rendered simpler, more consistent performance management.&nbsp;“The digital marketing dashboards were a huge hit. They put all the digital metrics in one place for our franchises. And even though the industry’s been flat, we did see a jump in our digital leads this year. I think that was attributable to the dashboard and our franchises getting better at managing that part of their business,” Moore said. “The financial performance platform took a while to calibrate. We have that in place now and franchises can take a quick look at their P&amp;L. And with the franchise business coaches making it the first thing we cover in every monthly meeting, it puts front and center our goal: to have healthy, profitable franchises. That’s how we start every meeting.”<h2>A New Job Software Platform—and More AI Ahead</h2>2026 will mark a full transition to Albiware, a new job-management platform that aligns more closely with modern user expectations. UWRG is also continually navigating the brisk onset of tech, further exploring how artificial intelligence can help streamline operations.&nbsp;“We are looking to see how we can leverage AI in our platforms. We’re excited that some of the platforms in our tech stack available to franchises already have that built in,” Moore said. “I think we made some smart choices in terms of partners. We’re excited about that and about other ways we can leverage technology to work more efficiently and stay a step ahead.”<h2>Stronger Foundations, Bigger Opportunities Ahead</h2>While 2025 proved to be a challenging year in the restoration services sector, UWRG persevered. Focused expansion drove growth in California, the Northeast and Midwest while the roll out of new dashboards and financial benchmarking delivered concrete results, shining a light toward a 2026 where further utilization of tech and even greater support of franchise owners will be significant UWRG hallmarks.“We strengthened our footprint in the Midwest with three more locations in Ohio and Michigan. That’s exciting. We have two more franchises coming on board in California. And we’re continuing to get a lot of interest there. Obviously, that’s a huge state, so there’s a lot of opportunity,” Moore said. “I’m excited for our franchises and the support they will receive in 2026 based on the additional investment we made in personnel.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.About United Water Restoration GroupSince 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 50 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction.&nbsp;The initial investment to open and begin operation ranges from $300,000 - $700,000. For more information on franchising, visit https://uwrgfranchise.com/investment-opportunities/

United Water Restoration Group, UWRG, UWRG Bob Moore, UWRG franchise

Bob Moore, president of United Water Restoration Group, details 2025 franchise growth, new locations, digital tools and expanded coaching, setting up stronger support and innovation for 2026.

Family Business Owner Finds Success with United Water Restoration Group

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