United Water Restoration Group

<a href="https://www.linkedin.com/in/fatima-landa-8965521ba?utm_source=1851franchise.com&utm_medium=article&utm_campaign=family-business-owner-finds-success-with-united-water-restoration-group-2723506" target="_blank" rel="nofollow">Fatima Landa</a> has always had a knack for identifying well-positioned business opportunities. A decade ago, she launched a commercial cleaning franchise, gaining experience in the franchise world. Seeking a new venture, she came across&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">United Water Restoration Group (UWRG)</a>, the premier water restoration and reconstruction franchise with 95 units, and the connection was instantaneous."When I first talked to them, I was struck by how knowledgeable and helpful they were as a franchisor," said Landa. "I had no experience in water restoration, but they took the time to explain everything, and that's really what drew me in."But it was actually a personal experience that officially pushed Landa to the restoration industry. After suffering through a water leak at her home, she realized just how valuable and comforting it was to have a local company that could help and provide peace of mind.Landa officially launched her&nbsp;<a href="https://uwrgfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=family-business-owner-finds-success-with-united-water-restoration-group-2723506" target="_blank" rel="nofollow">UWRG franchise</a> in Beaverton, OR, two years ago. "It's been a great journey — there have been ups and downs, but they've made me stronger," she said. “The first year was slower, focused on learning, but it's amazing how much we've grown since then. We've been expanding in our community, and it almost feels like it's been four years instead of two!”The numbers speak for themselves. In her first year, Landa set an ambitious million-dollar goal but fell short. However, this year, she not only reached that goal but surpassed it. As her business continues to thrive, Landa is already planning to expand further.&nbsp;"We're looking for an office building because we've outgrown our current space," said Landa. "We also want to open another office in Seattle, WA."Landa credits her success to the unwavering&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration/executive-qa-with-united-water-restoration-groups-vice-president-of-development-operations-bob-moore-2720209">support from UWRG's corporate team</a>. "They are so knowledgeable, helpful and inspiring," she says. "I can call them anytime with questions, and they always have the answers. I wouldn't be where I am today without them."Beyond business success, Landa takes pride in providing valuable services to her community through UWRG. Her franchise is a local, family-run operation that includes her step-daughter and husband as co-owners.&nbsp;"We're very close-knit within the community, and that's been a huge advantage," Landa notes. "We get a lot of positive feedback, and it's rewarding to see our employees — some of whom have been with us since the beginning — succeed, as well."As for the future, Landa has ambitious yet measured plans. "We'd like to buy more territories and open other offices," she says. "But we want to remain a small, community-focused business."The total initial investment to open a UWRG franchise ranges from $196,906 to $582,127. For more information on franchising, visit&nbsp;<a href="https://uwrgfranchise.com/investment-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=family-business-owner-finds-success-with-united-water-restoration-group-2723506" target="_blank" rel="nofollow">https://uwrgfranchise.com/investment-opportunities/</a>.

Family Business Owner Finds Success with United Water Restoration Group

1851 Franchise

Recognizing a need for reliable water restoration and reconstruction services in her Oregon community, Fatima Landa has built a family-owned business with UWRG. 

This brand page has been paid for by UNITED WATER RESTORATION GROUP. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Running a business with your spouse comes with a unique set of rewards, as well as realities. The wins feel shared, the challenges feel personal, and the line between work and life can blur quickly. For husband-and-wife franchise owners at&nbsp;<a href="https://uwrgfranchise.com/">United Water Restoration Group (UWRG)</a>, success often comes down to clear roles, honest communication and a franchise system built to support teamwork at every level.<a href="https://1851franchise.com/unitedwaterrestoration/info">UWRG’s</a> restoration model has proven especially well-suited for couples who bring complementary skill sets to the table. With defined operational systems, franchisor support and a collaborative franchise network, the brand gives partners the ability to divide responsibilities, stay aligned on long-term goals and build a service-driven business together without feeling like they’re navigating it alone.That balance has been central to the experience of husband-and-wife franchise owners&nbsp;<a href="https://www.linkedin.com/in/multifamily-apartments-john-casmon/">John</a> and&nbsp;<a href="https://www.linkedin.com/in/geetika-casmon/">Geetika Casmon</a>, who own and operate a&nbsp;<a href="https://uwrgcincyeast.com/">UWRG location in Cincinnati</a>. Each brings a distinct professional background to the business, allowing them to support one another and move the company forward with intention.<h2>Dividing Roles to Create Momentum</h2>The Casmons operate with a clear handoff between lead generation and execution. John, who spent 15 years in marketing and advertising, focuses on the front end of the business, such as digital marketing, lead channels and field marketing initiatives that keep the phones ringing.Geetika oversees operations, administration and financial processes. With a background in accounting, auditing and operational consulting, she manages intake, execution and efficiency once a job enters the system.“If you think of a funnel, he handles the front end and how things are coming in,” Geetika said. “Once they’re in, I pretty much handle it from there.”That structure allows both partners to stay in their lanes while remaining deeply connected to the overall health of the business.<h2>The Rewards and Realities of Working With Your Spouse</h2>Running a business together brings obvious upsides. The Casmons describe having a built-in partner they trust, someone who understands the daily pressures and decisions at a deeper level than anyone else.“You have someone you can rely on completely,” Geetika said. “Someone you’re comfortable with. You can be vulnerable. You can talk about the ups and downs of the business.”But that closeness can also blur boundaries. When challenges arise, they don’t stop at the office door. John says the business often feels like “its own baby,” one that sometimes demands sacrifices from both partners at the same time with late-night calls and emergency jobs. Still, being aligned makes those moments manageable.“The upside is being able to sit and collaborate, bounce ideas off each other and really understand what the other person is going through,” he said.<h2>How UWRG’s Model Supports Couple-Owned Franchises</h2>UWRG’s franchise structure has played a key role in helping the Casmons operate effectively as a team. Because franchisor support is segmented by function, each partner works directly with the departments that align with their responsibilities.John regularly connects with marketing and design teams, while Geetika works with operations and accounting support. “They’re structured in a way that really mirrors the way we’ve structured our business,” he said.Beyond franchisor support, the franchise network itself has become an invaluable resource. Rather than feeling isolated, the Casmons are able to lean on fellow franchise owners who understand the restoration business at a granular level.<h2>Advice for Couples Considering Franchising Together</h2>Both Geetika and John emphasize that alignment is everything. Before launching a business together, couples need to have honest conversations about goals, lifestyle expectations and what success truly looks like, not just individually, but as a family.John echoed that sentiment, noting that misalignment around growth expectations is one of the most common pitfalls in spouse-led partnerships. “If one person wants a $10 million business and the other wants passive income, that’s going to cause friction,” he said. “You have to get really clear on what the endgame is.”<h2>Staying Connected Beyond the Business</h2>The Casmons don’t see balance as perfection. They see it as making choices. With business always pulling at their attention, being deliberate about creating space outside of work has been key to staying connected. “That means date nights, conversations that aren’t about the business or the kids,” John said.Geetika added that even when business topics inevitably come up, staying connected as partners is what keeps the relationship strong. “I think the key, though, is to be very intentional about connecting and not solely becoming the business,” she said.UWRG provides a structure that makes collaboration practical. Accessible franchisor support and an engaged franchise network help spouses build the business side by side while keeping the relationship front and center.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/unitedwaterrestoration">https://1851franchise.com/unitedwaterrestoration</a>.

Why Couples Are Choosing United Water Restoration Group to Build a Business Together

United Water Restoration Group offers couples in franchising the structure, support and clarity needed to grow a restoration business together without losing balance at home.

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Family Business Owner Finds Success with United Water Restoration Group

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