United Water Restoration Group (UWRG), the restoration franchise brand known for helping businesses and homeowners recover from water, fire, mold and structural damage, has completed another successful year of growth and innovation. The brand added 11 new franchise agreements across 22 territories, marking significant progress as it continues to expand its presence nationwide.

“This year was a strong one for us,” said Bob Moore, president of UWRG. “Unlike last year and the significant natural disasters in previous years, we didn’t face any major weather events. This allowed us to shift our focus toward growth and innovation.”

Among the year’s highlights were UWRG’s first franchise locations in Washington State and Montana, as well as a strong trend of attracting franchise owners with construction backgrounds. 

“We’ve had a lot of success with people in construction-related industries. They’re familiar with restoration work and bring a lot of value to our system,” Moore said. Plus, with plenty of open territories available, we stand out as the preferred option. Many people explore our competitors first, only to discover limited availability, and ultimately turn to us for the opportunities they need.”

UWRG also saw an existing franchise owner expand with an additional location, further underscoring the strength of the franchise model and the satisfaction of current owners.

This year, the company initiated a comprehensive project designed to refine UWRG’s story. “We began a branding project that is helping clarify who we are and what makes us unique,” Moore said. “The team has been speaking with our existing customers and franchise owners to gather insights. It’s about a four-month process, and the outcome will help us stand out even more.”

Additionally, UWRG made strides in integrating artificial intelligence into its operations. “We successfully incorporated AI this year, starting with chatbots that provide technical support via phone,” Moore said. “We’re also updating our tech stack to better serve franchise owners with AI-driven tools. These improvements will make us more efficient and enhance the support we offer our owners.”

Building on this year’s success, UWRG has ambitious goals for 2025. The brand aims to sign 25 new franchise agreements covering approximately 60 territories, with a focus on key markets including Chicago, Boston and Las Vegas, along with several metro areas in Philadelphia and California.

“We’re targeting growth in several major metropolitan areas, and we’re confident that the demand for restoration services will continue to drive interest in our franchise opportunity,” said Moore.

With its growing network of territories, innovative initiatives and a renewed focus on its brand identity, UWRG is well-positioned to maintain its leadership in the restoration industry in the coming year.

About United Water Restoration Group

Since 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 80 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction. The scope of the industry is large: water damage alone accounts for the second most filed type of insurance claim in the U.S., with 14,000 Americans experiencing water damage every day. As economic losses continue to occur, additional company growth and new location development are in UWRG’s sights. With this high demand for restoration services, now is the perfect time to become part of this growing market as an independent restoration franchise owner. To learn more about franchise opportunities, click here.

United Water Restoration Group (UWRG), the restoration franchise brand known for helping businesses and homeowners recover from water, fire, mold and structural damage, has completed another successful year of growth and innovation. The brand added 11 new franchise agreements across 22 territories, marking significant progress as it continues to expand its presence nationwide.

“This year was a strong one for us,” said Bob Moore, president of UWRG. “Unlike last year and the significant natural disasters in previous years, we didn’t face any major weather events. This allowed us to shift our focus toward growth and innovation.”

Among the year’s highlights were UWRG’s first franchise locations in Washington State and Montana, as well as a strong trend of attracting franchise owners with construction backgrounds. 

“We’ve had a lot of success with people in construction-related industries. They’re familiar with restoration work and bring a lot of value to our system,” Moore said. Plus, with plenty of open territories available, we stand out as the preferred option. Many people explore our competitors first, only to discover limited availability, and ultimately turn to us for the opportunities they need.”

UWRG also saw an existing franchise owner expand with an additional location, further underscoring the strength of the franchise model and the satisfaction of current owners.

This year, the company initiated a comprehensive project designed to refine UWRG’s story. “We began a branding project that is helping clarify who we are and what makes us unique,” Moore said. “The team has been speaking with our existing customers and franchise owners to gather insights. It’s about a four-month process, and the outcome will help us stand out even more.”

Additionally, UWRG made strides in integrating artificial intelligence into its operations. “We successfully incorporated AI this year, starting with chatbots that provide technical support via phone,” Moore said. “We’re also updating our tech stack to better serve franchise owners with AI-driven tools. These improvements will make us more efficient and enhance the support we offer our owners.”

Building on this year’s success, UWRG has ambitious goals for 2025. The brand aims to sign 25 new franchise agreements covering approximately 60 territories, with a focus on key markets including Chicago, Boston and Las Vegas, along with several metro areas in Philadelphia and California.

“We’re targeting growth in several major metropolitan areas, and we’re confident that the demand for restoration services will continue to drive interest in our franchise opportunity,” said Moore.

With its growing network of territories, innovative initiatives and a renewed focus on its brand identity, UWRG is well-positioned to maintain its leadership in the restoration industry in the coming year.

About United Water Restoration Group

Since 2008, United Water Restoration Group (UWRG) has helped thousands of home and business owners restore properties to pre-loss condition. Through a commitment to excellence and a focus on personal attention, clients’ expectations are exceeded every time, without exception. Today, with a philosophy of hiring the best staff to provide professional restoration services, UWRG has grown to more than 80 locations and maintains a level of customer service rarely seen in the industry. Although UWRG assists those experiencing disasters, this growing, recession-proof industry is also supported by fundamental infrastructure issues like aging systems and reconstruction. The scope of the industry is large: water damage alone accounts for the second most filed type of insurance claim in the U.S., with 14,000 Americans experiencing water damage every day. As economic losses continue to occur, additional company growth and new location development are in UWRG’s sights. With this high demand for restoration services, now is the perfect time to become part of this growing market as an independent restoration franchise owner. To learn more about franchise opportunities, click here.

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Luca Piacentini

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Luca Piacentini

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