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How Setbacks, Scale and Experience Shaped the Urban Bird Hot Chicken Franchise

After scaling Wingstop and navigating failure, Brandon and Chantel Gawthorp launched Urban Bird Hot Chicken, applying franchisee lessons to a fast-growing hot chicken brand amid a franchisor pivot.

By Jim RyanSr. Content Writer
SPONSOREDUpdated 12:13 PM • 02/03/26

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