Urban Bird Hot Chicken has identified Lubbock, Texas, as one of its next potential growth markets as the Houston-based restaurant brand continues expanding through franchising. According to a recent article in the Lubbock Avalanche-Journal, the company is actively seeking franchise partners in several Texas cities as it builds on its existing footprint in Dallas, Houston and San Antonio.
Founded by Brandon Gawthorp and Chantel Fiaschetti, Urban Bird launched in 2020 after the pair transitioned away from operating Wingstop restaurants. Today, the company has 24 locations open, four more under construction and has officially begun offering franchise opportunities.
While the brand is open to experienced single-unit operators in select situations, Gawthorp said its primary focus is on partnering with entrepreneurs interested in developing multiple restaurants.
"Ideally, we're looking for multi-unit operators," Gawthorp said. "We're looking for operators that want at least a minimum of three. We could do a one-off if they had experience or are in an area that doesn't support three, but would be strong for one."
The founders are also drawing on their own time as franchise owners. After operating seven Wingstop locations, Gawthorp and Fiaschetti know what owners need from the franchisor side, and that experience is helping shape the support systems they are building for future operators.
"Our goal is to be a true partner with our franchisees and provide support," Fiaschetti said. "We have a lot of knowledge from being a franchisee, so we're able to incorporate that to provide an operational playbook for our franchisees in training. I feel like we could provide a true partnership for our future franchisees, because it's important to us that they're successful."
Urban Bird has also differentiated itself by expanding beyond Nashville hot chicken. In addition to chicken tenders with multiple heat levels, the menu includes flavor options such as barbecue and lemon pepper, as well as smash burgers, loaded fries, and chicken and waffles. Some locations may also feature virtual concepts such as BunSlut and Chronic Fries.
As Urban Bird begins awarding franchise territories, markets like Lubbock represent the next phase of the company's Texas growth strategy. By targeting experienced operators and emphasizing franchise support, the founders hope to build on the operational lessons they've learned over more than two decades in franchising while introducing the concept to new communities across the state.
Read the original article here.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/urban-bird-hot-chicken.
Urban Bird Hot Chicken
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As Urban Bird targets Lubbock and other Texas markets, the Houston-based hot chicken brand is seeking experienced franchise operators to fuel its next phase of growth.
Urban Bird Hot Chicken has identified Lubbock, Texas, as one of its next potential growth markets as the Houston-based restaurant brand continues expanding through franchising. According to a recent article in the Lubbock Avalanche-Journal, the company is actively seeking franchise partners in several Texas cities as it builds on its existing footprint in Dallas, Houston and San Antonio.
Founded by Brandon Gawthorp and Chantel Fiaschetti, Urban Bird launched in 2020 after the pair transitioned away from operating Wingstop restaurants. Today, the company has 24 locations open, four more under construction and has officially begun offering franchise opportunities.
While the brand is open to experienced single-unit operators in select situations, Gawthorp said its primary focus is on partnering with entrepreneurs interested in developing multiple restaurants.
"Ideally, we're looking for multi-unit operators," Gawthorp said. "We're looking for operators that want at least a minimum of three. We could do a one-off if they had experience or are in an area that doesn't support three, but would be strong for one."
The founders are also drawing on their own time as franchise owners. After operating seven Wingstop locations, Gawthorp and Fiaschetti know what owners need from the franchisor side, and that experience is helping shape the support systems they are building for future operators.
"Our goal is to be a true partner with our franchisees and provide support," Fiaschetti said. "We have a lot of knowledge from being a franchisee, so we're able to incorporate that to provide an operational playbook for our franchisees in training. I feel like we could provide a true partnership for our future franchisees, because it's important to us that they're successful."
Urban Bird has also differentiated itself by expanding beyond Nashville hot chicken. In addition to chicken tenders with multiple heat levels, the menu includes flavor options such as barbecue and lemon pepper, as well as smash burgers, loaded fries, and chicken and waffles. Some locations may also feature virtual concepts such as BunSlut and Chronic Fries.
As Urban Bird begins awarding franchise territories, markets like Lubbock represent the next phase of the company's Texas growth strategy. By targeting experienced operators and emphasizing franchise support, the founders hope to build on the operational lessons they've learned over more than two decades in franchising while introducing the concept to new communities across the state.
Read the original article here.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/urban-bird-hot-chicken.
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