As Urban Bird Hot Chicken, the fast-growing Texas-based hot chicken franchise, looks beyond its home state for growth, the college town of Athens, Georgia, is a key expansion market, The Island Packet reported.
Athens’ student population and thriving dining scene make it a prime market for Urban Bird’s menu, which includes everything from hot chicken tenders and sandwiches to loaded fries, smashburgers and milkshakes.
While the market is already home to several chicken concepts, including national brands like Zaxby’s and Chick-fil-A and local operations like Willie B’s, Urban Bird co-founders Brandon Gawthorp and Chantel Fiaschetti say a competitive market is actually a good thing.
"Competition doesn't discourage us," they told The Island Packet. “We actually view a strong chicken restaurant market as a positive. It demonstrates that there is already significant consumer demand for the category.”
While Athens is a key growth market, Urban Bird sees potential throughout the state and is currently seeking qualified franchise operators to support its expansion.
Read the full article here.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/urban-bird-hot-chicken.
Urban Bird Hot Chicken
Urban Bird Hot Chicken, the Houston-based franchise known for its made-to-order halal hot chicken, has identified Athens, Georgia, as a growth market as it reaches beyond Texas.
As Urban Bird Hot Chicken, the fast-growing Texas-based hot chicken franchise, looks beyond its home state for growth, the college town of Athens, Georgia, is a key expansion market, The Island Packet reported.
Athens’ student population and thriving dining scene make it a prime market for Urban Bird’s menu, which includes everything from hot chicken tenders and sandwiches to loaded fries, smashburgers and milkshakes.
While the market is already home to several chicken concepts, including national brands like Zaxby’s and Chick-fil-A and local operations like Willie B’s, Urban Bird co-founders Brandon Gawthorp and Chantel Fiaschetti say a competitive market is actually a good thing.
"Competition doesn't discourage us," they told The Island Packet. “We actually view a strong chicken restaurant market as a positive. It demonstrates that there is already significant consumer demand for the category.”
While Athens is a key growth market, Urban Bird sees potential throughout the state and is currently seeking qualified franchise operators to support its expansion.
Read the full article here.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/urban-bird-hot-chicken.
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