1851 Franchise/Franchise Opportunities/urSwim

urSwim Franchise News

Sep 22, 20265 min read

Why urSwim Is Offering a Half-Off Franchise Fee to Independent Swim Instructors Who Already Run Their Own Businesses

urSwim’s FDD offers a 50% initial franchise fee discount to qualified swim instructors. Here’s who qualifies and why the brand values experienced independent operators.

Luca Piacentini

1851 Managing Editor

Franchisee Stories

Sep 14, 20266 min read

How urSwim’s First Franchisees Are Building the Brand in Connecticut

Hunter and Danelle Brink took over urSwim’s Fairfield territory in 2024 and have since expanded to a second pool location while helping shape the growing franchise system.

Victoria Campisi

Staff Writer

urSwim Franchsie - instructor teaching a child how to swim

Franchisor Stories

Aug 13, 20264 min read

Why urSwim Franchisees Can Earn More From Pools They Don't Own Than Lessons They Teach

urSwim's business model extends beyond swim instruction by generating revenue through pool management, lifeguard staffing and commercial aquatics services that many competitors don't offer.

Victoria Campisi

Staff Writer

Executive Q&A

Executive Q&A with Marina Mentzel, CEO and founder of urSwim

Marina Mentzel, CEO and founder of urSwim, is changing the way families access swim instruction with a business model that brings lessons and lifeguard services directly to their communities. After starting her career in law, Mentzel found her passion in entrepreneurship, launching urSwim a decade ago and franchising the brand in 2022.

In a recent episode of the “Franchisor Hot Seat” podcast, Mentzel spoke with 1851 Franchise’s Nick Powills about her journey, the challenges of growing a franchise and how urSwim is helping fill the gap in swim education for underserved areas.

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BUY A FRANCHISE

Why urSwim Is Offering a Half-Off Franchise Fee to Independent Swim Instructors Who Already Run Their Own Businesses

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Make a splash in your local community while gaining financial independence.

urSwim is rapidly expanding its markets. Explore top and emerging markets for expansion.

About urSwim

Dive into business ownership with a flexible, rewarding schedule and proven model.

urSwim is a mobile swim instruction and pool management franchise designed to provide families and businesses with safe, convenient on-site swim services. Founded with a focus on convenience and safety, the brand offers private and group swim lessons, water safety education, lifeguard staffing and professional pool management. The urSwim model is built around flexibility and convenience, allowing franchisees to operate as a mobile unit that provides services at customer-designated locations like residential homes, schools, country clubs and recreation centers. By bringing professional instruction directly to guests, urSwim eliminates the barriers of travel while maintaining high operational standards.

franchise opportunity information

urSwim Experts Investment Range

$76,260 - $106,850

about urswim franchise

No. of Units Currently Open	6
No. of Units Expected to Open this Year	1-2 Corporate \| 3 Franchised
Franchise Fee	$44,500
Royalty	8%
Brand Development Fund	1%
Multi-Unit Discount	50% discount on the second and subsequent franchise fees.

Notice Regarding Franchise Offers and Sales. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.

urSwim Franchise News

Why urSwim Is Offering a Half-Off Franchise Fee to Independent Swim Instructors Who Already Run Their Own Businesses

How urSwim’s First Franchisees Are Building the Brand in Connecticut

Why urSwim Franchisees Can Earn More From Pools They Don't Own Than Lessons They Teach