Let's make waves and create extraordinary experiences in the world of swimming and aquatics!

Name: urSwim Franchise
Brand: 1851 Franchise

What Is the Investment and How Much Can I Make?

The total investment necessary to begin operation of a home-based urSwim franchise ranges from $76,260 to $106,850. For those looking to open multiple territories, the total investment ranges from $101,760 to $362,350.

The 2025 urSwim FDD provides the following total gross sales data:

The company-owned outlet in Long Island, New York, which operates in a territory equivalent to six standard territories, reported $1,143,176 in total gross sales for the 2024 calendar year.
The Fairfield, Connecticut, location, which operated as a franchised outlet for all of 2024, reported $142,158 in total gross sales.

franchise opportunity information

urSwim Experts Investment Range

$76,260 - $106,850

about urswim franchise

No. of Units Currently Open	6
No. of Units Expected to Open this Year	1-2 Corporate \| 3 Franchised
Franchise Fee	$44,500
Royalty	8%
Brand Development Fund	1%
Multi-Unit Discount	50% discount on the second and subsequent franchise fees.

Notice Regarding Franchise Offers and Sales. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.

All Articles

Why Connecticut is Ripe for urSwim Franchise Growth

Franchisor Stories

June 2, 20263 min read

Why Connecticut is Ripe for urSwim Franchise Growth

Connecticut gives urSwim a nearby growth market where families already value swim instruction and franchisees can stay closely connected to the brand’s New York-based support team.

Victoria Campisi

Staff Writer

image of urswim franchise Swim Lesson Model

Franchisor Stories

March 20, 20265 min read

Why urSwim’s Swim Lesson Model Is Built to Withstand Economic Downturns

Year-round demand, safety-driven enrollment and recurring revenue make swim education a stable franchise investment even during challenging economic times.

Victoria Campisi

Staff Writer

Why urSwim COO Brenna Dowd Decided to Become a Franchise Owner

Franchisee Stories

March 2, 20265 min read

Why urSwim COO Brenna Dowd Decided to Become a Franchise Owner

After helping build the urSwim franchise system, Dowd invested in her own territory, reinforcing the brand’s franchise-first approach to growth.

Victoria Campisi

Staff Writer

Executive Q&A

Executive Q&A with Marina Mentzel, CEO and founder of urSwim

Marina Mentzel, CEO and founder of urSwim, is changing the way families access swim instruction with a business model that brings lessons and lifeguard services directly to their communities. After starting her career in law, Mentzel found her passion in entrepreneurship, launching urSwim a decade ago and franchising the brand in 2022.

In a recent episode of the “Franchisor Hot Seat” podcast, Mentzel spoke with 1851 Franchise’s Nick Powills about her journey, the challenges of growing a franchise and how urSwim is helping fill the gap in swim education for underserved areas.