urSwim

The traditional swim school model often presents a series of hurdles for busy families. The commute to a big-box facility, inflexible schedules and the nature of crowded group lessons all play a role. But&nbsp;<a href="https://urswimfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=urswim-at-home-swim-lessons-lifeguard-services-2731460" target="_blank" rel="nofollow">urSwim</a> founder and CEO&nbsp;<a href="https://www.linkedin.com/in/marinamentzel/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=urswim-at-home-swim-lessons-lifeguard-services-2731460" target="_blank" rel="nofollow">Marina Mentzel</a>, who has personally overseen a system responsible for more than 100,000 lessons, launched the brand to solve these problems by prioritizing accessibility and the particular needs of each local community. What began as a personal mission for safe, home-based swim lessons has evolved into a multi-vertical system bridging private instruction and professional aquatics management through instructors using a proprietary curriculum built on American Red Cross safety standards."For me, it always started with a single question: ‘How do I give my child the opportunity to learn this skill in their very own backyard?’ That became, ‘How do I solve that problem and how do I do it at scale?’" Mentzel said. "I began by providing swim lessons and swim education in our clients’ homes and found a ton of success."Mentzel’s vision for&nbsp;<a href="https://1851franchise.com/urswim/info">urSwim</a> was driven by an innovation-first mindset, aiming to lead the category by being at the forefront of where swim education and water safety could go while remaining grounded in a core purpose: water safety.Today, urSwim operates as a mobile franchise system providing on-site swim instruction programs, water safety education, lifeguard staffing and pool management services. The model allows franchisees to manage operations from a home office while service vehicles bring the poolside experience directly to customer homes, schools and local clubs.<h2>Redefining Flexibility for Modern Families</h2>Simply signing up is frequently one of the hardest parts of embracing swim school. Traditional programs often demand families commit to a single time for months on end. And that can build a barrier that thwarts learning. urSwim, however, removes that hurdle by delivering a subscription-based model that’s adaptable to the challenges of a busy schedule."Swimming is a disciplined sport. So, we wanted to introduce flexibility," Mentzel said. "Unlike our competitors, we allow customers to drop into different times and days each month within their subscription. And, as a mother of two, I know how essential that is. It’s a level of service most schools just don't offer. And our clients truly appreciate it.”Today, the brand offers both monthly subscriptions and session-based choices. And, whether they’re just getting comfortable in the water or are advanced swimmers, a customized urSwim plan meets each student when and where it works.<h2>A Family-First Approach to Water Safety</h2>Most home swim services focus on children younger than 10, but urSwim targets a much wider demographic, including groups that often get overlooked. While drowning remains a serious threat,&nbsp;<a href="https://www.cdc.gov/drowning/data-research/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=urswim-at-home-swim-lessons-lifeguard-services-2731460" target="_blank" rel="nofollow">especially for children younger than 5</a>, Mentzel insists that true safety requires a much broader approach."There is a massive underserved adult population out there. In fact,&nbsp;<a href="https://www.cdc.gov/vitalsigns/drowning/index.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=urswim-at-home-swim-lessons-lifeguard-services-2731460" target="_blank" rel="nofollow">many adults</a> in the U.S. can’t swim competently," Mentzel said. "We built our pricing to address that. While most schools charge per individual, we price by household. This encourages parents and siblings to get into the pool together, which has been a major driver of our success."By shifting the focus to the full family, urSwim fosters a comprehensive culture of safety. And it’s an approach that builds more than just good swimmers. It helps build long-term relationships that increase retention. And since the curriculum is designed to grow and evolve with each student, safety stands a better chance of becoming a lifelong habit.<h2>Specialized Professional Support for Commercial and Private Events</h2>urSwim differentiates itself further by maintaining a strong B2B vertical, serving commercial clients who lack the infrastructure to manage complex aquatics programs internally. The brand provides turnkey lifeguard staffing and pool management at multiple levels."I grew the brand and hired instructors to work under me. But I realized there were a lot of unanswered questions in the swim education space. One of the biggest gaps was providing lifeguards and swim instructors to commercial clients," Mentzel said. "Some of our customers include HOAs, summer camps, beach clubs and country clubs. They were all desperate for highly qualified lifeguards and swim instructors for their aquatics programs. But they never quite figured out how to deliver that well. That’s where we stepped in."The commercial pool management services go beyond merely staffing.&nbsp;urSwim handles the logistics of pool openings and closings, chemical maintenance, and regular cleanings in coordination with licensed pool service professionals to ensure all work is completed safely, properly, and in compliance with industry standards.&nbsp;The brand also ensures that on-call staff have Certified Pool Operator credentials. For private consumers, the "Rent-a-Lifeguard" service provides peace of mind during residential events like birthday parties, weddings or corporate gatherings.As an authorized provider of the American Red Cross and other national recognized organizations, urSwim also conducts certification courses for lifeguarding, CPR/AED and general first aid, making it a central hub for safety training in the markets it serves.<h2>Scaling a Mission to Reach 1 Million Swimmers</h2>The scalability of the urSwim model is inherent in its non-brick-and-mortar structure. By utilizing base locations (semi-permanent partnerships with local gyms, fitness studios and community centers), franchisees can provide year-round instruction without the massive capital expenditure building a dedicated facility requires. This allows the brand to deliver on its ambitious mission across diverse geographies."Our mission is to teach 1 million people how to swim. That’s what drives us every day," Mentzel said. "We want to be the leader in our category by delivering exceptional swim lessons and exceptional water safety. We’re hyper-focused on ensuring our personnel can achieve that and deliver above and beyond what customers expect."This focus on people is a hallmark of the brand. Mentzel believes the quality of the franchisor team will continue to have a profound impact as urSwim continues to grow and scale via franchising. "It’s our personnel and our curriculum. It’s all about people," she said. "We believe that’s what drives retention month over month and year over year. And it will continue to do so."The total investment necessary to begin operation of a home-based urSwim business ranges from $76,260 to $106,850. This includes a $44,500 initial franchise fee. For those seeking to develop multiple territories, the total investment ranges from $101,760 to $362,350. urSwim also offers a discount for qualified individuals who are existing swim instructors with a proven track record of annual sales.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/urswim/info">https://1851franchise.com/urswim/info</a>.&nbsp;

urSwim Franchise: Flexible At-Home Swim Lessons & Pool Management

1851 Franchise

By eliminating the constraints of a traditional brick-and-mortar, urSwim meets families and businesses where they are to deliver instruction, specialized lifeguard staffing and pool management.

This brand page has been paid for by URSWIM. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

urSwim Reimagines Water Safety With Flexible Home-Based Lessons and Professional Aquatic Management

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Scaling Beyond the Splintered Status Quo: How urSwim Is Consolidating the $9 Billion Swim Education Industry with an Asset-Light Model

Why urSwim COO Brenna Dowd Decided to Become a Franchise Owner

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<a href="https://urswimfranchise.com/">urSwim</a>, the six-unit mobile swim instruction and pool management franchise, is targeting Connecticut for franchise development. Being based in New York, the franchise wanted to start by scaling in an area where it could provide hands-on support to franchise owners.&nbsp;“When we started thinking about expanding into other states, Connecticut felt very resonant with our demographic here in New York,” said founder and CEO&nbsp;<a href="https://www.linkedin.com/in/marinamentzel">Marina Mentzel</a>. “It’s high-income, family-focused and has a strong demand for structured activities like swimming. Being a coastal state, swimming is something that families put a lot of value in.”&nbsp;<a href="https://1851franchise.com/urswim/info">urSwim</a> already has two locations in Connecticut, but there’s plenty of white space for franchise growth. The state has a high median household income of&nbsp;<a href="https://www.census.gov/quickfacts/fact/table/CT/HSD310224">nearly $96,000</a>. Children under 18 also make up nearly 20% of the state’s population.“Connecticut fit the bill,” Mentzel said. “When you look at all the white space in the U.S., it’s about finding those areas that have the right demographics and have the need to really learn the skill. Swimming is something that everybody needs to learn, but certain territories, because of their access to water, will have an increased need.”&nbsp;In Connecticut, urSwim is specifically looking at areas like Greenwich, Stamford and New Haven County.&nbsp; The franchise will start by targeting territories with a high concentration of pools, shorelines and lakes, where there is a high demand for swim instruction and water safety education. urSwim brings swim lessons and aquatic services directly to homes, schools, country clubs and recreation centers. The brand offers private and group swim lessons, water safety education, lifeguard staffing and professional pool management, giving families and businesses a convenient on-site solution.&nbsp;There’s demand for swim instruction around the entire country, regardless of the climate. In the Northeast, urSwim has already built systems that allow customers to take lessons in their backyard pools through the brand’s at-home services and then migrate to one of its indoor facilities in the fall and winter.&nbsp;“We’re giving them options throughout the year,” Mentzel said. “For us here in the Northeast, our summers are much shorter, but the opportunity is still extremely scalable.”&nbsp;<h2>How Franchisees in Connecticut Will Be Supported</h2>Because Connecticut-based franchise owners will be within driving distance from the New York headquarters, they will have easy access to the corporate team.“One of the things that we do is we provide the training on how to secure access to water,” Mentzel said. “It’s about being boots on the ground, canvassing, learning the talk tracks, building relationships in your community and identifying which facilities are going to resonate. That will help the franchisee secure those relationships so you can provide that programming.”&nbsp;urSwim is an asset-light business, so once franchisees secure access to water, they can just focus on finding customers and building their business.&nbsp;“We support the franchises in helping them achieve those relationships and locations so that they can go out and really just start driving this skill in their community without having to wait,” Mentzel said.&nbsp;Franchisees in Connecticut will be among the first to join the brand’s regional expansion and will help bring critical swim safety education and year-round instruction opportunities to families in their local communities.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://swimmingschoolfranchise.com/.">https://swimmingschoolfranchise.com/.</a>&nbsp;

Why Connecticut is Ripe for urSwim Franchise Growth

Connecticut gives urSwim a nearby growth market where families already value swim instruction and franchisees can stay closely connected to the brand’s New York-based support team.

urSwim Reimagines Water Safety With Flexible Home-Based Lessons and Professional Aquatic Management

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